Toyota Goes Back To The Future – Fuels Mirai With Trash – Videos


Coinciding with the first U.S. delivery of the Toyota Mirai (scheduled for today), Toyota has released a “Back To The Future” video featuring Marty McFly (Michael J. Fox) and Doc Brown (Christopher Lloyd).

This video, titled “Fueled by the Future | Back to the Future” shows some clips from the original movie(s) before jumping forward to the present day and a brief discussion of which future predictions have/have not come true.

Then, the video explores trash and shows how waste can be transformed into fuel for the Toyota Mirai.

Today Is The Day!

Today Is The Day!

Below you’ll find a short clip from the video, as well as a video explaining the science behind trash to fuel.

Watch the future become reality as two Back to the Future icons see trash get turned into fuel for a car!

Check out Toyota’s updated Mirai site by clicking here.

Categories: Toyota, Videos

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25 Comments on "Toyota Goes Back To The Future – Fuels Mirai With Trash – Videos"

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Would have been a lot more efficient to power the car this way.

This was fun and the piece was clever. Maybe someday in the future, I’ll see a Hydrogen fuel station from a safe distance. If anyone wants to see that BTF DeLorean race a Model S:

My car is already/will be fueled by trash (in some proportion through the grid).

I am not a fan of FCEV, but I have to give Toyota credit for creating an awesome commercial.

The Toyota Edsel, it’s only marketing keeping it afloat.

“Then, combined with natural gas from the grid…”

Yep. There’s always a catch.

I don’t know why they said that because you really don’t have to do that. But I guess it is an admission that only a very tiny percentage of our methane is collected in this manner.

Sort of trashy.

I was wondering if they were going to do this. Because, yes, you really can fuel a Mirai with trash. Most landfills these days eventually get covered with a liner during reclamation and then tapped to recover natural gas. That natural gas can then be steam-reformed into hydrogen for Mirai fuel.

Of course you’d probably be better off just burning that gas in a CNG car instead of the fuel cell boondoggle but you can power a Mirai with trash.

Oh . . . I see that is exactly what they did in the video.

Very well done . . . I love the fact that they incorporated so many scenes & lines from the movie into this.

I hope EV manufacturers will watch and learn to make marketing videos this good. This beats all Volt and Leaf videos hands down.

Indeed. It is an awesome commercial. And Toyota is getting a lot of recognition right now. And somehow, they even managed to make the Mirai look cool with just the right angles and everything.. even though I know the car is homely looking.

Toyota also did three sexy/romantic marketing videos to help sell the new Prius to a wider customer base. They’re actually pretty good. Other automakers should follow Toyota’s lead and market their EVs in a similar way.

Third Prius video:

Thanks, the only thing worth watching from Toyota lately.

I guess good advertising works. They have completely sold out all Mirai, and I am sure these people would not have purchased if they researched the facts. One clever bit of advertising is positioning FCVs as a follow-on to BEVs, implying that FCVs are the end game.

It’s no wonder that the idea of hydrogen powered future is easy to sell for those that don’t know the real problems. The list of benefits looks good at the first glance.

– EV like quiet and smooth driving
– ICE like quick refuel with good range
– Only water out of tail pipe
– Easy to claim it’s green as mainstream media hasn’t paid a lot of attention to flaws of hydrogen energy

It takes some digging in to the facts to realize how wasteful hydrogen energy is.

What’s interesting to me is the clear statement that the process emits CO2 (just like burning trash).

Wow… What a monumental waste of effort. Oh the add is going to catch on no doubt, but to pretend this is in any way an efficient way forward is disingenuous at best.

Skip the useless middle-men: solar > battery > car.

The gas utilities are going to be all over this one of course. Ain’t no trash powering this puppy. :oP

Cheesy Toyota nonsense. I’m amazed at how much effort they’re putting into this low production experiment.


3:32 in the top video: the display at the pump reads $34,35 for 2.45KG of hydrogen which works out at almost $14/kg which in turn works out at driving a Prius at $11/gallon gasoline.

Well, at least Toyota isn’t completely hiding the economics of hydrogen for the keen observer.

Nice catch!

Yeah, I just don’t see how this boondoggle is gonna work. It is undeniable that it is a local emissions-free car that can be refueled relatively quickly. But the fuel cells are expensive, the high-pressure flammable element is worrisome, the fuel is expensive, and there is no existing fuel infrastructure. That is a LOT to overcome.

I’ve always been a strong proponent of hydrogen energy but the hydrogen fueling infrastructure is basically nonexistent. I currently own two electric cars and convience of home charging is hard to beat. The EV charging infrastructure is currently pretty pathetic but it’s still years ahead of the hydrogen infrastructure. I might buy a hydrogen vehicle one day but, without a fueling infrastructure, it’s not going to happen any time soon. One thing though, now that I have experienced home charging it’s going to be hard to give that up.

Dan, maybe by the time Mirai 2.0 arrives they will have a few dozens of H2 filling stations, but by then Tesla will have put Superchargers at 100 mile intervals on so many routes, and dual service DC QC’s with CCS and CHAdeMO will be in so many more places, that if they want to Poach EV owners they will have to get on board the Chevy Volt model, like this: “Electric when you want it, Hydrogen when you need it!” by giving it Plug in capabilities with 40 to 60 miles Battery Electric Range. Put CCS And CHAdeMO plugs on it, so it can charge at home, and anywhere in public, plus have Hydrogen Range of 300 plus miles for extreme Flexibility! Maybe then they will have a less fuggly car design that gives it the air flow the Fuel Cell needs, and keeps the drag down, that it could win on looks and performance! I suspect that Toyota hates Highway Capable EV’s so much, that they won’t even give this approach a shot! But also by Mirai 2.0, we will have 3 – 5 EV’s with 200+ mile AER, or more, and at least 3 with 300 mile… Read more »