Quirky Fact: Toyota Prius Ranks #1 on Tesla Model S Conquest Buy List – LEAF is 7th
When you think of the average buyer for the Tesla Model S – you know, the person putting down on average about $85,000; what do you imagine that person driving in with?
A Toyota Prius was probably not your first guess – but it quite likely was.
The LA Times has published a reporting saying that the number 1 conquest brand for the Tesla Model S is Toyota at a lofty 15.5% of all sales. Of that, the Prius is the most commonly owned vehicle in that grouping.
Add in Toyota’s premium Lexus division and more than 1 in 4 (25.4%) Model S owners were in the Toyota family of cars at time of purchase.
The second and third most owned vehicles from Toyota was the Highlander SUV and Sienna 8 passenger van; those units ranked 5th and 6th overall on the conquest list. The highest ranking plug-in conquest was the Nissan LEAF at #7.
Proportionally speaking, owners of McLaren cars are the highest percentage of buyers of the Model S according to IHS Automotive analyst Tom Libby who tracks registrations.
Other traditional luxury makers score high with Mercedes-Benz at 11% and BMW at 10%; while owners of a Ferrari, Lotus, Aston Martin or Maserati are also likely more likely to purchase a Tesla. Libby explains why:
“It is either because they are so wealthy that they can add another toy to the collection, or they could be looking for a more practical vehicle. They have a family of five and it’s hard to take them anywhere in a Lamborghini.”
Check out the whole article at the LA Times for more information.