Peugeot Halts Sales Of iOn In Netherlands Due To Weak Sales

APR 10 2015 BY MARK KANE 30

Non-Wrecked Peugeot iOn

Non-Wrecked Peugeot iOn

Peugeot (or more generally, PSA Peugeot Citroen) was one of the first brands in Europe to intorduce all-electric cars.  Sort of.

The Peugeot iOn and Citroen C-Zero are really all rebadged Mitsubishi i-MiEVs, all produced by Mitsubishi in Japan.

In 2010, Mitsubishi signed an agreement to supply 100,000 EVs to PSA, although the deal never was a success, landing far short of the original targets.

The EV market is growing in Europe, but Peugeot withdrew its iOn from the Netherlands, where in 2014 only three iOns were sold. Citroen C-Zero and Mitsubishi i-MiEV did two times better with sales of 6 and 7 respectively. Tesla Motors sold almost 1,500 cars last year in the Netherlands.

Price of 29,990 (incl. VAT) or $32,600 is just too high for iOn.  The iOn is struggling in other markets too – in France Peugeot sold just over 25 units in the first two months of 2015, while in Norway the figure was over 110.

Hat tip to eGear Autoblog!

Source: eGearNL

Categories: Peugeot / Citroën

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30 Comments on "Peugeot Halts Sales Of iOn In Netherlands Due To Weak Sales"

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I’m saying to PSA/Mitsu: Offer a BIGGER BATTERY… at least give it a try in one country and see what it’s good for, maybe?

Offer a bigger battery Mitsubishi i-miev it’s so simple a Goldfish could figure it out.

Step one swap out 109 watt pure Keg battery with Kia Hamster mobile battery at 200 and watch Nissan scream in their pants. In that now you have a 140 mile range EV.

Mitsubishi does sell the original version for 6000 € less. Obviously no one buys the PSA.

It is time for the i-MiEV to go away. It has been nice to have around as a way of showing that there can be affordable EVs. However, at this point it is probably doing more harm good as its short range and unconventional appearance reflects poorly on the EV market.

I couldn’t disagree more, what is needed is a massive price cut, there are so many luxury plugins here or in the pipeline and a whole heap of golf sized top end hatchbacks what we need above all is a few really cheap little cars and some bev suv’s. The I-miev could change the world but it is under supplied and over priced.

Quite right – I’ve had my 2011 iOn for 16 months now and I’ve done about 12k miles, mostly a 45 mile daily commute but the rest have been near 400 mile round trips in the UK using Nissan and ecotricity’s rapid charger networks. I paid £9k5 for it in Jan 2014 with 2k miles on it. Up to 2 weeks ago, I thought (after 40 years of driving) that it was easily the best car I have ever owned. I have only 2 significant gripes about it – one is that you can’t turn off ‘creep mode’ and the other is the lack of cruise control – but only because it would have been so cheap to implement – an extra button and a few extra lines of code. It is very clear that Mitsu are simply not interested in making the i-MiEV succeed, for what ever Big Oil conspiracy theory reason you prefer. It absolutely *could* succeed if Mitsu wanted. The only thing missing is a sensible price. If Mitsu can sell the Outlander PHEV here for only a few £k more than the i-MiEV when it has at least twice as much metal, glass, plastic and rubber,… Read more »

OK, Chris, you’ve convinced me. I do think the i-MiEV is great to have around as example of showing that you really can buy an affordable EV. At $22K, it is MUCH cheaper than the average car purchased.

And the tax-credit reduces it even more. Although I think the tax-credit probably doesn’t work all that well with this car since I think anyone who makes enough to take advantage of the $7500 fed tax-credit probably will want a better car. I guess it is a good candidate for those low cost leases. Many people could lease it for the price of what they pay for gas each month right now.

But I still wish they’d increase the battery back. Bump it up to 20KWH at least.

When I lived in Europe (and I am European), we hardly ever had 2 cars. I have a MiEV in the US as a commuter/run around, but it’s nothing more and in Europe you need a long distance car.

Why do you need a long distance car in Europe? Can’t you just take a train?

And if you need a long-distance car, why did the Volt/Ampera fail so badly in Europe? That was a disappointment.

To go on vacation. I go on vacation with my ‘low range’ EV (ZOE) 🙂

I think a big problem with EVs in Europe is the lack of a night-time parking spot owned by drivers where they can install a charger. So many people live in ‘flats’ and park on the street such that they don’t have access to an owned night-time charging spot. Europe needs to tackle that problem if they want EVs to succeed.

In Europe you could also go the way of DACIA and strip it to the bare minimal (yes, that would be a lot less gadget than the current MiEV) and sell it for much less.

Carsten, the MiEV is about as stripped down as a modern car gets. Sure, they wouldn’t let me have window cranks, but everything else is manual. The car’s got EVerything a runabout needs and nothing it doesn’t, other than ineptitude on the part of it’s maker in marketing and pricing.

Jay, you are right. I just miss stripped down cars like it in different categories in the US.

Reading between the lines of the interview here on InsideEVs three weeks ago with a Mitsu USA Chief Engineer,
Mitsu’s have basically abandoned development of the i-MiEV; the 2016 has a few changes, but none to do with the drivetrain. Given that the car’s drivetrain was finalized by 2009, it would certainly have been possible to make a lot of improvements…

I suspect that the main reason is that (PH)EV production is still battery constrained; Mitsubishi are likely making more profit off each Outlander PHEV (which has a 12kWh battery) they sell than off each i-MiEV (16kWh battery)… This is obviously a bit simplistic since the cells aren’t identical.

Fun fact: PSA has improved the drivetrain of their batched version of the MiEV to 10% more efficiency, but they reduced the battery capacity at the same time from 16kWh to 14.5kWh to cut costs and advertised it with the same range.
Would love to stuff a high-dense battery in the more efficient version to see, what range it can get…

Good. That makes more batteries available for their sister vehicle, the Mitsubishi Outlander PHEV, that has sold like gangbusters in the Netherlands, with something like 18,000 of them having been sold there already.

(can’t find exact numbers for just Netherlands, so that’s an estimate based upon different sales figures for different time periods from 3 different sources)

2015 Jan-Feb: 874
2014: 7.465
2013: 8.343, nearly 5k of them in December, which is still AFAIK the worldwide single-month single-country plug-in sales record.

Altogether between 16 and 17 k, with March included probably over 17k already.

Seeing the Dutch plug-in sales pattern, one cannot help suspect their incentive structure favors PHEVs over BEVs. Which is mighty strange, considering the country’s size, climate and layout. As well as its rather extensive QC infrastructure.

…of course, all those were Outlander PHEV sales, and the Dec. 2013 record is for single-model, single-country single month.

Hopefully if GM plays its cards right, the Volt will breeze through this record when Gen 2 launches later this year. Or perhaps the Chinese will surprise with a record-breaker of their own (although #s from there are harder to track/trust).

I love insideev’s. If I can’t find something, there is always somebody who has the answer!

I didn’t do too bad guestimating, I was a bit over because I prematurely estimated in April 2015 sales too, along with over-rounding everything up, but 17K from one small nation is so awesome it doesn’t matter. Thanks!!

My pleasure, Nix. The EV sales blog is also a site worth following.

When it comes to EVs, in particula PHEVs, Netherlands is a sales empire second only to Norway (market-share wise).

As I understand it right the Dutch government is working on the PHEV over BEV problem. For a while anything with a charge port was treated equal, which attracted abuse by people who get a lease phev car from their employer. You drove around taxed like a BEV but didn’t have to charge it at all. In my street is standing every day a plug in prius, 50-100 meters away from a charging spot, not plugged in… there is no reason other than tax incentives to buy this car if you are not going to plug it in….

Anyway, these rules will be changed soon, and perhaps then soon we’ll see a rule BEV revolution here instead of the weird company car tax heaven it’s now…

I meant real BEV revolution where I said rule. Sorry, I wrote this from a phone.

I’m going on memory (so please correct me if I’m wrong)

Each iMiev uses 16 kwh worth of batteries, while each Outlander PHEV uses 12. So for every 3 iMiev’s that Mitsubishi doesn’t sell, they can put 4 Outlanders on the road.

The outlanders displace gas burned from low MPG large SUV’s that they replace. The iMiev displaces gas burned from small economy cars they replace. A PHEV can use 100% of its available battery in a charge cycle. A BEV can only use 75-85% of its available battery in a charge cycle before range anxiety kicks in.

More Outlanders using more of their batteries available charge, to displace gas from worse gas guzzlers is a win.

What you are saying is true and it is hard to argue with it. However, I really wish they would add a new pure EV to their line-up. I think that there should be both PHEVs and pure EVs because there is plenty of demand for both.

Nix said: “A PHEV can use 100% of its available battery in a charge cycle. A BEV can only use 75-85% of its available battery in a charge cycle before range anxiety kicks in.” “More Outlanders using more of their batteries available charge, to displace gas from worse gas guzzlers is a win.” So, you’re arguing that 100% of the Outlander PHEV’s (estimated) 20-25 mile electric range is somehow better than 75-85% of the iMiEV’s (EPA rated) 62 mile electric range? Uh… no. “Each iMiev uses 16 kwh worth of batteries, while each Outlander PHEV uses 12. So for every 3 iMiev’s that Mitsubishi doesn’t sell, they can put 4 Outlanders on the road.” This is again the fallacy of thinking batteries are a limited resource, and there are only so many to go around. No! The only limitation is how many are made every year. Demand is increasing… and so is supply. It’s your basic “law of supply and demand” situation. Market forces aren’t always that simple, but in this case they certainly are. GM Volts, with their (EPA rated) 38 miles of electric range, on average drive ~71% of their miles on electricity, the rest on gasoline. Obviously… Read more »

It isn’t me that says that Mitsubishi EV/PHEV sales are battery supply limited. It is Mitsubishi who says that. You will have to take that up with them if you think they are wrong about their own manufacturing limitations.

62 miles X 75% == 46.5 miles, times 3 iMiev’s is 140 miles. Replacing 140 miles worth of gas from a 35 MPG small car saves 4 gallons of gas.

25 miles at 100% = 25 miles, times 4 Outlanders is 100 miles. Replacing 100 miles worth of gas from a 15 MPG SUV saves 6.7 gallons of gas.

If Mitsubishi is indeed battery limited in production like they say they are, yes more total gas would be saved by taking 4 SUV’s off the road and replacing 25 miles worth of gas with electric, vs. taking 3 small cars of the road and replacing 46.5 miles worth of gas with electric.

SUV’s really do suck that bad, and need replacing with EV’s that much more than small cars.

“We need EVS, both BEVs and PHEVs, with -larger- battery packs. Larger battery packs to persuade more drivers to drive EVs instead of gas guzzlers, and to enable PHEV drivers to drive farther without using any gasoline.”

I can’t disagree with that at all. But I also include 12 kWh worth of battery as “larger” than no battery at all, and running SUV’s on gas. So there is that.

“Smaller battery packs lead to more gasoline being burned — not less!”

Smaller batteries lead to less gasoline being burned than no batteries at all. Medium range 20+ mile PHEV’s are like the hit of heroin to get people hooked while better 2nd gen PHEV’s are being developed. There is nothing wrong with them. The more the merrier. Knocking off the first 20-25 miles of gas use every day for 365 days a year is 7,300 to 9,125 miles worth of gas that isn’t burned. That’s pretty darn big.

Fugly BEV and I’m not anti-BEV, I leased a 12 Leaf on September 2012.