Norwegian Plug-In EV Market Up 34%, Nearly 4,000 Sales In July

AUG 8 2017 BY MARK KANE 30

In June, Norway set several new all-time plug-in EV sales records, reaching a market share of 42%.

Unfortunately July didn’t manage to reach quite the same level of success  … but it was still the best July result ever, so we can’t complain too much.

Nissan Leaf in Norway

Nissan LEAF in Norway

For the month, new passenger plug-in vehicle registrations hit 3,968, which is nearly 34% more than a year ago.  Plug-ins represented 34.6% of the total automotive market in Norway.

  • BEVs (1,821 – up 65.1%, good for 15.9% market share) + 522 used and 30 vans (21 new and 7 used)
  • PHEVs (2,147 – up 15.1%, good for 18.7% market share)
  • FCVs (3 – no comment necessary)

Here are several top BEV results:

  • VW e-Golf: it was first, but we don’t have the exact sales splits yet
  • Nissan LEAF: 334
  • BMW i3: 277
  • Renault ZOE: 250
  • Opel Ampera E: 200
  • Tesla Model X: 103
  • Tesla Model S: 57

The Opel Ampera-e has now reached 834 registrations through the end of July, so our expectation is for the 238 mile EV to cross into 4 digits by the end of August – although GM has forecast that their might be some inventory shortages in the second half of 2017 before production really gets into the ‘swing of things’ in 2018.

New Opel Ampera-e registrations in Norway – July 2017

New plug-in passenger car registrations in Norway – July 2017

Categories: Sales


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30 Comments on "Norwegian Plug-In EV Market Up 34%, Nearly 4,000 Sales In July"

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If Tesla3 is not coming to Norway before late 2018 they will be losing a BIG market share to Leaf2, Audi EV, Ampera and others…. 2500 have already preorded Audi EV in Norway already. Audi says it can serve a lot more.

Another Euro point of view
Norway’s EV market is to all of us a bit like the “canary in the mine” as EV’s do have a market share (25% ?) that will only be reached in other countries maybe in the late 2020’s. It is interesting to see that once it is the “normal” people who buys EV’s (and not the 2% well off techies) they just mostly do buy cars from large car makers like everyone else, probably because they are cheaper, rather reliable and do benefit from large networks for maintenance. By the time the Model 3 comes to Norway (late 2018 ?) I guess your fellow Norwegians will be like “hold on a minute, we “normal” car buyers are not here just to look cool so why not instead buy a Hiunday EV, a VW EV a Nissan EV, you name it” Reading your site is very interesting for that as worldwide it is about the only place on the net where you can read balanced opinions about EV’s. All English speaking EV forums are a bit weak on that point of view (you know…you know, a simple world with holy Tesla, Devil Germans, stupid Japanese who understand nothing to nothing… Read more »
Another Euro point of view

I see EV’s market share is beyond 40% in Norway so it will probably take like 15 years for other markets to catch up if all goes well. So very interesting so see what happens when “normal” people start buying EVs, what do those people like.

I don’t where is your problem. Should Tesla dominate all the car market in 2025? I don’t think so. Tesla itself is targeting no more than 10% to 20% max. of EV market share. I think a lot of people are seeing EV market as an static one in the entire market share of cars. It’s not, and it will go exponential. Tesla will have its share of the market, maybe as much of BMW, but much less then Toyota or other car makers that use to sell cars in the 15.000€ to 30.000€ range of prices. We should surely hope that these incumbent will really want to enter in this area for the more common people be able to purchase EV cars. In 2020, EV market should at 5 millions a year (5% of entire car market), if Tesla manage to sell 1 million of these, so 20% of market share, I think is ok for them and there will left 4 millions sales to other “more reliable” and with a larger maintenance network (in US, you could rather called it a “stealer/cheater network”, but oh well…). And other thing you should not forget is that the potential buyers… Read more »

“I don’t see where…” sorry.

Another Euro point of view
I mainly agree with what you wrote it is just that in my opinion a fair proportion of the “2 percenter” EV enthusiast that populates the EV sites comment section have the false feeling that in 10 years time everyone will think their way that is (for a fair chunk of comments I read) either become a Tesla cultist or believe that driving an EV will give them a one way first class ticket to heaven. Norwegian market gives us the unique opportunity to see what happens when not 2% of population buys EVs but 45%. By going on using google chrome to translate to read comments you clearly see a a picture of EV world I was not used to at all, an obviously more mature one where for example Tesla occupy maybe only 5% of total comments volume and where very practical aspects of a much wider variety of EVs are discussed. No (mostly unfounded) opinions about such and such car maker announcing “vapourware” or the fellow commenter being a “hater”. Just “normal” people expressing balanced opinions and never giving the feeling that they borrowed their parents laptop to write them. In English speaking comment section those… Read more »

Why buy an inferior car when you can buy the best? Sure if you can’t wait, buy one of inferior ev offerings.
As far as your other points they are are really not supported by facts, just conjecture.

You’re right. It’s interesting that the “ancient” Leaf is outselling far newer EVs like the Zoe, the Ampera E (Bolt) and the Tesla products. Your point is well taken that this is the closest thing we have to a mature EV market.

Nissan is known for better quality, then Renault. Renault used to make cars With fairly low quality a few decades ago. It takes a really long time to fix a reputation. Due to very high car taxes, people used to keep their cars for many many years before they were scrapped. There were statistics in car magazines that showed how old the average car was, before being scrapped ( for each brand). In the statistics people could see that a Mercedes lasted 20,8 years, and a Volvo 21 years. In average. A Lada lasted like 6 years, and French cars like Talbot, Renault and Peugeot lasted a few years longer. Since cars was (and is) very expensive, they had to know what to buy. I had like a 20 year old Volvo, and a 24 year old VW Caravelle (due to I can fix them myself, and did not have a lot of money I could or would spend on cars). Also the Leaf is larger. Renault makes good and safe cars now btw. But a bad reputation die hard. As a generation of car buyers die off, the reputation will get better… I still remember the head line of… Read more »

Comparing the sales numbers of a Tesla and “budget” EVs is pointless.

1) Most people can’t afford a Tesla (S or X) So it does not matter if they want one or not.
2) Tesla has no choice but to build expensive cars. It is not possible to become a large car manufacturer without being a small one first.

Your hate for Tesla seems a bit pointless too, BTW

Competition is good for everyone, producers and consumers.

Price is what holding BEVs back. That will change. Smaller cheaper BEVs are on the way and that is what the mainstream market is looking for.

Most BEVs will not have AP and other fancy stuff. Manual stuff will be the main market for many years to come.

334 “old” LEAFs!!!

They’re relatively cheap, and I believe that Norwegians don’t seem to worry about the battery degrading due to the heat.

We do not have so high temperatures in Norway so battery degradation is not a big issue. My Leaf has all bars intact after 5 years and 65 000 km.

Also a lot of families has two cars and can do with a smaller short range cars as their main car in everyday driving while their stationwagon works as a secondary car and for those trips with too much luggage for the Leaf or where charging infrastructure isn’t good enough.

Norway needs to become a testing ground for a V2G system or a demand-response system.

Well, I guess they really don’t need it much since their main electricity source is hydropower that is pretty dispatchable. But still…with all those EVs, they should be able to test ways on how to best have them work with the grid.

Every EV that replaces a gasoline car is more oil that they can sell to others. They are in such a good situation.

Norway is effectively the winner of the natural resources and geographically advantaged sweepstakes.

Norway relies on smart metering to move charging to the night. Apart from this V2G is not very relevant due to the hydropower.

I’m in the july figures with my Ampera-e/Bolt.
The best car I have ever had.


Well, when we see that GM began to produce the production Bolt in October of 2016, if they were truly serious about selling this feat of engineering, the legendary GM “empire” with all their mass production experience, industrial infrastructure and billions of profits in the last years, should have done better than the inexperienced and cash bleeding Tesla, so by now, they should be producing this astonishing car at a 10.000 a month rate, at the very least. All of them would have easily find a buyer every where in US, and in the world, but it is not what we are seeing…

The stupid trash talk doesn’t really benefit anyone. But just for the record, the Bolt has already sold in excess of 10,000 units. The Model 3 hasn’t really sold any.

It’s probably better to put the congratulations on hold until something tangible actually happens with the Model 3.

So far the reality is the Bolt is doing better.

Cool. I hope they sell a bunch of them.

Congrats! It is a nice little car with great range.

Congrats! Totally agree, my Bolt EV is the best car I have ever owned as well. You’re gonna love it!

2018 should hopefully be a great year for the Ampera-E.

“FCVs (3 – no comment necessary)”

No doubt! B)

What is holding BEVs back is price.

Price of batteries will soon drop and the BEV market will boom.

BEVs will not cost more than a ICE.
And BEVs are much cheaper to own in the long run.

This is what will tip the market.

Some month next year we will hear “Bev and phev car sales surpassed ice cars in Norway”

Meanwhile Honda Clarity has 89 miles all electric range. Interior space is 114 cu. ft.

Bolt(Ampera) is only plastic box with good range,if Ioniq II. with 50kWh battery pack will cost around 30k € will be bestseller in Europe, not Tesla… “normal” people, not techies doesn’t want AP just only good quality car with range about 350km and fast charging network. Distance in EU are muche smaller than in US.

350km Highway range would be awesome. But this requires something like 70kWh not 50kWh if you drive normally. If you drive slower than the trucks (~80kph) it might be possible with only 50kWh to reach 300km range.