Rivian "Absolutely Making Progress" On Production Ramp-Up: CEO
RJ Scaringe also says the company is aiming to take a 10% share in the EV market by 2030.
Rivian CEO RJ Scaringe said the EV startup is making progress in the increase of production of electric vehicles at its plant in Normal, Illinois.
The executive delivered remarks about the production ramp-up during a Wolfe Research conference on February 24.
"We're absolutely making progress. The plant is starting to ramp nicely."
Rivian started production of the R1T electric pickup in September 2021 and has built 1,015 vehicles last year, falling short of hitting its target of 1,200 due to supply-chain constraints. Scaringe called the global semiconductor chip shortage the "most painful" constraint in the push to build production.
In a move to boost output, the CEO said Rivian idled the plant for the first 10 days of January to make changes on the production lines.
The 2021 production number includes only a handful of R1S electric SUVs, which Rivian started to produce in December—as of December 15, the company reported delivering two R1S vehicles to customers.
Gallery: Rivian Manufacturing Plant In Normal, IL
During the conference, RJ Scaringe also responded to a question about how big Rivian could become by 2030. As reported by Reuters, he said the company is aiming to take 10% share in the EV market.
The executive said Rivian has the brand position "to build out a portfolio... to allow us to really work toward building a position of 10 percent market share within the EV space."
As things stand at the moment, the main obstacle in Rivian's path is the production capacity. In January, the company was building around 200 vehicles per week, which is nowhere near enough to satisfy the existing demand in a reasonable amount of time. As of December 15, 2021, Rivian had about 71,000 preorders for the R1T and R1S in the US and Canada.
Besides building the R1T pickup and R1T SUV, Rivian has a contract to manufacture 100,000 electric delivery vans by 2025 for Amazon (10,000 of which need to be delivered this year). The online retailer holds a 20% stake in the EV startup.
In addition to global supply-chain constraints and the COVID-19 pandemic, Scaringe said in December that production challenges were caused by a tight labor market and short-term issues around building electric battery modules.
RECOMMENDED FOR YOU
Rivian EVs Are Getting A Software Update That Makes It Easier To Dodge The Cops
Polestar Still Has No Idea Why The U.S. Govt. Kicked It Out
Rivian Is Recalling Over 30,000 R1S And R1T EVs Over Faulty Indicators
The Mercedes CLA 350 4Matic Destroys EPA-Rated Range With Shocking Efficiency
Rivian Just Added The ‘Number One Most Requested Feature’ To The R1S
Xiaomi Unveils Custom Chip For Driver-Assist Features
What Rivian And Lucid's Latest Earnings Say About The EV Startup Race