Project Maybach is the name of an all-electric safari-themed big two-door that looks into the brand’s future but also an homage to its designer, Virgil Abloh, who recently passed away from cancer. In fact, Mercedes-Benz emphasizes the homage part more in the press release, expressing the regret within the company for the designer’s passing as well as acknowledging his contribution the world of design (especially fashion; he is credited as one of the pioneers of luxury streetwear).
The automaker says it
Is devastated to hear of the passing of Virgil Abloh. Our sincere thoughts are with Virgil’s family and teams. Now opening the world of our collaboration, and Virgil’s unique vision, to the public we want to respectfully celebrate the work of a truly unique design talent, who created endless possibilities for collaboration through his unbridled imagination and inspired all that knew his work.
Gallery: Project Maybach
Focusing on the concept for a second, it’s really a striking and unusual looking vehicle. It would certainly look more like what we think a Maybach should be like with all the off-road gear on it, but at its core it’s still a big, effortless and luxurious coupe deserving of the badge. For its design, Abloh worked together with Mercedes’ design boss, Gorden Wagener and they both have complete creative freedom.
Regarding the vehicle’s design, Mercedes explains that it was
Inspired by the great outdoors and recontextualizing a traditionally urban brand within a distinctly off-road environment, the 2-seater, battery-electric off-road coupé combines huge Gran Turismo proportions, large off-road wheels and distinctive attachments.
he X-Factor nature of Project MAYBACH results not only from its breathtaking size - almost six meters long - and characteristics, but above all from its unique contrasts; most notably through how naturally authentic Mercedes-Maybach design elements are harmoniously combined with a new Outdoor Adventure design motif.