The full ad will air during the second quarter of the Big Game.

General Motors has just released a teaser image, a few videos and some preliminary specs for its upcoming Hummer EV. GM is referring to the vehicle as the GMC Hummer EV electric super truck and with the specs it has, the name (super truck) seems appropriate. How do these figures sound?

***UPDATE: This post has been updated to include new information (as well as images and videos) about the Super Bowl ad for the Hummer electric truck featuring LeBron James. GMC describes the ad as follows:

GMC will introduce the GMC HUMMER EV, bringing bold design and remarkable capability to the electrified vehicle space, during today’s big game, in an ad titled “Quiet Revolution” featuring LeBron James.

The spot juxtaposes the staggering anticipated performance metrics of GMC’s first all-electric truck with the remarkable quietness inherent in the operation of an electric vehicle.

  • 1,000 HP
  • 11,500 pound-feet of torque
  • 0 to 60 in 3 seconds

Of course, that torque metric is disputable and we've seen similar wild claims like that in the past, so just ignore that figure for now, as it's not really comparable to any torque claims for conventional gas or diesel pickup trucks.

According to GM, the GMC Hummer EV will be available starting in Fall 2021. However, it will make its official debut on May 20, 2020:

The GMC HUMMER EV will be revealed on May 20, 2020 and built in Michigan at General Motors’ Detroit-Hamtramck assembly plant.

The vehicle will also appear in an upcoming Super Bowl spot:

The 30-second TV spot is scheduled to air during the second quarter of the big game. The spot highlights the anticipated performance of GMC’s all-electric super truck, which will generate remarkable metrics in terms of horsepower, torque and acceleration while providing incredible on- and off-road capability. All of this is combined with the vastly reduced noise and zero emissions inherent in the operation of an electric vehicle.

Here's GMC's new press release detailing the Super Bowl ad:

GMC HUMMER EV Pairs Incredible Capability, Zero Emissions

“Quiet Revolution” campaign featuring LeBron James telegraphs GMC’s future with its first all-electric truck

DETROIT – GMC will introduce the GMC HUMMER EV, bringing bold design and remarkable capability to the electrified vehicle space, during today’s big game, in an ad titled “Quiet Revolution” featuring LeBron James.

The spot juxtaposes the staggering anticipated performance metrics of GMC’s first all-electric truck with the remarkable quietness inherent in the operation of an electric vehicle.

The GMC HUMMER EV truck will showcase the GMC brand’s design and engineering potential, and will feature1:

1,000 horsepower

11,500 lb-ft of torque

0 to 60 mph in 3 seconds

“GMC builds premium and capable trucks and SUVs and the GMC HUMMER EV takes this to new heights,” said Duncan Aldred, vice president of Global Buick and GMC. “We are excited to debut our revolutionary zero-emissions truck during the biggest night in TV advertising.”

“Teaming up with GMC to introduce the Hummer EV is a natural fit. Everyone knows about my love for Hummer since high school and I’m proud to be a part of announcing the new EV model,” said LeBron James. “The truck may be quiet, but the performance numbers speak for themselves.”

The 30-second TV spot featuring James is scheduled to air during the second quarter of the big game in the U.S. and during the fourth quarter in Canada. The spot highlights the anticipated performance of GMC’s all-electric super truck, which will generate remarkable metrics in terms of horsepower, torque and acceleration while providing incredible on- and off-road capability. All of this is combined with the vastly reduced noise and zero emissions inherent in the operation of an electric vehicle.

As part of the digital and social media marketing push surrounding the big game ad, GMC took over the YouTube homepage masthead on Friday, Jan. 31. Customers can follow the conversation at #GMCHummerEV.

The GMC HUMMER EV will be revealed on May 20, 2020 and built in Michigan at General Motors’ Detroit-Hamtramck assembly plant2.

More information is available at www.gmc.com/HummerEV.

1 Based on General Motors estimates.
2 The GMC HUMMER EV will be built in Michigan at GM’s Detroit Hamtramck Assembly with globally sourced parts.

There's no information at this time as to the expected range of the Hummer truck. Nor is there any hint at pricing.

When the GMC Hummer truck hits the scene it will face a lot of electric truck competition in the form of the Rivian R1T, Tesla Cybertruck, electric Ford F-150 and possibly even some unexpected vehicles like the Fisker pickup and the Lordstown Endurance truck.

It's quite likely that the GMC Hummer EV will be followed by other electric trucks and even some SUVs from General Motors in the near future.

Join the HUMMER EV discussion to chat with electric vehicle owners and enthusiasts around the globe

 

Take a look at the various video released by GMC on the Hummer EV below:

Full press release below:

GMC HUMMER EV Pairs Incredible Capability, Zero Emissions 

“Quiet Revolution” campaign telegraphs GMC’s future with its first all-electric truck

DETROIT – GMC will introduce the GMC HUMMER EV, bringing bold design and remarkable capability to the electrified vehicle space, during this weekend’s big game, in an ad titled “Quiet Revolution.”

The spot juxtaposes the staggering anticipated performance metrics of GMC’s first all-electric truck with the remarkable quietness inherent in the operation of an electric vehicle.

The GMC HUMMER EV truck will showcase the GMC brand’s design and engineering potential, and will feature[1]:

1,000 horsepower
11,500 lb-ft of torque
0 to 60 mph in 3 seconds
 

“GMC builds premium and capable trucks and SUVs and the GMC HUMMER EV takes this to new heights,” said Duncan Aldred, vice president of Global Buick and GMC. “We are excited to debut our revolutionary zero-emissions truck during the biggest night in TV advertising.”

The GMC HUMMER EV will be revealed on May 20, 2020 and built in Michigan at General Motors’ Detroit-Hamtramck assembly plant[2].

The 30-second TV spot is scheduled to air during the second quarter of the big game. The spot highlights the anticipated performance of GMC’s all-electric super truck, which will generate remarkable metrics in terms of horsepower, torque and acceleration while providing incredible on- and off-road capability. All of this is combined with the vastly reduced noise and zero emissions inherent in the operation of an electric vehicle.

As part of the digital and social media marketing push surrounding the big game ad, GMC will take over the YouTube homepage masthead on Friday, Jan. 31. Customers can follow the conversation at #GMCHummerEV.

More information is available at www.gmc.com/HummerEV.