It seems Ford is ready to begin to go whole hog when it comes to EVs of the future. While OEMs have clearly stalled with EV development, production, and advertising, it's been clear for some time that Ford is on board.
The Detroit-based Big Three automaker already brought the Ford Focus Electric and various electrified versions of the Fusion to market. Not to mention the early Ford Ranger EV and Escape plug-in hybrid (PHEV).
Welcome to today and Ford's website states, "HOW FAR WILL FORD’S ALL-ELECTRIC SUV TAKE YOU? NEW WEBSITE FEATURE LETS YOU MAP YOUR JOURNEY".
Hopefully, everyone following EVs at this point is well-aware the Ford has an upcoming Mustang-inspired, all-electric SUV that may have some crazy 370 miles (WLTP) of all-electric range. This could be as much as 340 miles on the EPA test. Sadly it won't be here until 2020. In addition, the OEM has plenty of other EVs reportedly on the way.
Ford performed a recent study that proved a majority of folks want to own an EV someday, because they'd rather not buy gas. However, most people have little knowledge about electric cars. So, in an effort to inform people and encourage them to make the switch, Ford is now publishing ads in an attempt to set the record straight.
In addition, now the Big Three automaker has set a website live that will further help people. According to Ford's new website, about 400 miles is not unexpected, though we encourage you to visit and get your own personal estimate by clicking the link below.
If you follow the Ford press release link below, you can see a map and all pertinent details surrounding the new announcement. However, we will warn you in advance that the site still seems buggy and filled with issues. Hopefully, Ford is already addressing this situation and it will work well for you.
HOW FAR WILL FORD’S ALL-ELECTRIC SUV TAKE YOU? NEW WEBSITE FEATURE LETS YOU MAP YOUR JOURNEY
In 2020, Ford will launch its Mustang-inspired, all-electric SUV as part of a comprehensive line-up of electrified models. A recent Ford-commissioned survey* revealed that most people aspire to own an electrified vehicle one day, with almost half (45 per cent) claiming not stopping for fuel is a key benefit of owning one.
However, 40 per cent of people claim to have little or no knowledge of electric vehicles, which means they’re unlikely to make the switch from pump to plug any time soon. With this in mind, a feature on Ford’s new All-Electric website allows users to input their daily driving routines and see how far they could travel between charges, with the new model’s expected range of 600 kilometres (370 miles). **
This is part of an on-going initiative by Ford to help educate consumers about mild-hybrid, hybrid, plug-in hybrid and all-electric vehicles; debunking some myths and helping them find the option that best suits their lifestyles and needs.
Key survey findings
- Nearly 9 in 10 (84 per cent) of hybrid and electric vehicle owners or intenders agree that electric vehicles are fun to drive
- 3 in 4 people aspire to own an electric vehicle one day, including 92 per cent of Chinese people, 73 per cent of Europeans and 53 per cent of Americans
- Nearly 3 in 4 (73 per cent) of owners or intenders of hybrid and electric vehicles agree that electric vehicles are easy to own
- Nearly 9 in 10 (87 per cent) people think they need a special plug to charge an electric vehicle
- Lack of charging stations (49 per cent), short battery life (43 per cent) and a need to charge frequently (38 per cent) are the main concerns about owning an electric vehicle
“While our customers understand some of the benefits of electrified vehicles, we believe that there is a perception gap. The capability of all-electric vehicles has changed significantly recently and hence the need for education to help them in making the switch. We’re in a period of massive change which is exciting but could be daunting for some people. By offering a range of electrified vehicles – from mild hybrids to fully electric – and busting some commonly held myths, we want to help their journey as we bring our portfolio of all-electric vehicles to market.” Darren Palmer, Team Edison global product development director, Ford
Coming electrified models
- All-new Kuga Plug-In Hybrid with a pure-electric driving range of 50 km (31 miles)
- All-new Kuga EcoBlue Hybrid and Kuga Hybrid
- Explorer Plug-In Hybrid seven-seater SUV
- Fiesta EcoBoost Hybrid and Focus EcoBoost Hybrid featuring sophisticated mild-hybrid technology
- All-new Puma EcoBoost Hybrid
- Tourneo Custom and Transit Custom Plug-In Hybrid
- EcoBlue Hybrid versions of Tourneo Custom people-mover and Transit and Transit Custom vans
- All-electric Transit***
- Mustang-inspired, all-electric SUV***
- Ford will use Volkswagen’s electric vehicle architecture and Modular Electric Toolkit (MEB) to design and build at least one high-volume fully electric vehicle in Europe for European customers starting in 2023
- Ford Mondeo Hybrid and Mondeo Hybrid wagon
# # #
- Ford Kuga Plug-In Hybrid CO2 emissions from 26 g/km, fuel-efficiency from 1.2 l/100 km
- Ford Kuga EcoBlue Hybrid CO2 emissions from 132 g/km, fuel-efficiency from 5.0 l/100km
- Ford Kuga Hybrid CO2 emissions from 130 g/km, fuel-efficiency from 5.6 l/100 km
- Ford Explorer Plug-In Hybrid CO2 emissions from 71 g/km, fuel-efficiency from 3.1 l/100 km
- Ford Fiesta EcoBoost Hybrid CO2 emissions from 112 g/km, fuel-efficiency from 4.9 l/100 km
- Ford Focus EcoBoost Hybrid CO2 emissions from 106 g/km, fuel-efficiency from 4.7 l/100 km
- Ford Puma EcoBoost Hybrid CO2 emissions from 125 g/km, fuel-efficiency from 5.5 l/100 km
- Ford Tourneo Custom and Transit Custom Plug-In Hybrid CO2 emissions from 75 g/km, fuel-efficiency from 3.3 l/100 km
- Ford Transit EcoBlue Hybrid CO2 emissions from 144 g/km, fuel-efficiency from 7.7 l/100 km
- Ford Mondeo Hybrid wagon CO2 emissions from 99 g/km, fuel-efficiency from 4.3 l/100 km (with optional 17-inch alloy wheels)
- Ford Mondeo Hybrid CO2 emissions from 94 g/km, fuel-efficiency from 4.1 l/100 km (with optional 17-inch alloy wheels)
*The survey was conducted by global research and analytics consultancy, PSB in June 2019 covering 3,000 people across Europe, USA and China between June 6 and June 14. European sample covers 200 respondents from each of United Kingdom, France, Germany, Spain and Italy.
**The declared fuel/energy consumptions, CO2 emissions and electric range are measured according to the technical requirements and specifications of the European Regulations (EC) 715/2007 and (EC) 692/2008 as last amended. Fuel consumption and CO2 emissions are specified for a vehicle variant and not for a single car. The applied standard test procedure enables comparison between different vehicle types and different manufacturers. In addition to the fuel-efficiency of a car, driving behaviour as well as other nontechnical factors play a role in determining a car's fuel/energy consumption, CO2 emissions and electric range. CO2 is the main greenhouse gas responsible for global warming.
Since 1 September 2017, certain new vehicles are being type-approved using the World Harmonised
Light Vehicle Test Procedure (WLTP) according to (EU) 2017/1151 as last amended, which is a new,
more realistic test procedure for measuring fuel consumption and CO2 emissions. Since 1 September
2018 the WLTP has begun replacing the New European Drive Cycle (NEDC), which is the outgoing test
procedure. During NEDC Phase-out, WLTP fuel consumption and CO2 emissions are being correlated
back to NEDC. There will be some variance to the previous fuel economy and emissions as some
elements of the tests have altered i.e., the same car might have different fuel consumption and CO2
*** Officially homologated fuel-efficiency and CO2 emission figures will be published closer to on-sale date