How Has The Jaguar I-Pace Changed The Mindset Within JLR?


The Jaguar I-Pace has not only wooed the press, but also the company’s employees as a whole.

Autocar recently sat down with Jaguar chief product engineer Dave Shaw. Then publication wanted to learn how JLR plans to follow up its award-winning, standout EV: the 2019 Jaguar I-Pace. While Shaw never full answers that question, he provides some valuable insight into the I-Pace and the potential electric future of JLR.

Shaw explains that the I-Pace concept started about three years ago, and initially, it was only a project. He shares:

We started three years ago. The project was X590 – the brief from Dr Ziebart was to make the best Jaguar electric car. Then it changed to making the best EV in the world. The project then changed – it started out as only a research project, but then we started to solve all the problems and it became real.

He’s honest to admit that he’s a true pertrolhead and didn’t want to move forward with an all-electric model. Since then, Shaw has taken ownership of his own I-Pace and racked up 20,000 miles. He’s so impressed, he says he’ll never go back.

According to Shaw, Jaguar will forever adapt the I-Pace via continuous and constant product updates, as well as over-the-air updates. This will assure that the battery-electric crossover remains future-proof. In addition, the I-Pace is an inspiration for the automaker in terms of its interior and technology features. Going forward, lessons learned from developing and producing the I-Pace will trickle into JLR’s future product line. Shaw explains:

Both in the mindset and in other EVs. It will inspire our interiors to move forward – we acknowledge what we need to do to Jaguar interiors and the I-Pace will inform our thinking. We now have all the lessons of building an electric car and that stands us in good stead. The mindset shift puts us in great shape for the future. There’s a buzz on EVs, and all engineers here are revved up for the possibilities.

The interviewer asked Shaw a few times if Jaguar will produce other variants of the I-Pace, if it will spawn other models, and how the automaker plans to follow up the electric Jag. While Shaw says the company plans to use the tech as a springboard to develop and build on, he never really answers any questions related to future models.

To read the entire interview, follow the source link below.

Source: Autocar

Categories: Jaguar

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38 Comments on "How Has The Jaguar I-Pace Changed The Mindset Within JLR?"

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“Then it changed to making the best EV in the world.”

A lofty goal, too bad they didn’t succeed.

LOL….there are at least 10 delusional people that think this is the best ev in the world?!!!

While I don’t think it is the best, it is an opinion.

At this moment – arguably yes. EV is not only electric, but a vehicle as well. The second part is done perfectly. The only problem with “electric” is efficiency.
He should say best EV in production, though.

I liked it. You get more than 200 miles, which few will go through in daily use. That’s a big bar to cross, and it’s got Jaguar luxury.

Low efficiency , no frunk , only single phase charging , still very far from a proper EV , but at least is a starting point

I didn’t know using space in the front of your car was the definition of an EV. Given the relatively short nose on the i-Pace I sure a lot of users prefer that.

A frunk is a very difficult place to put storage as you have the hood to contend with. The hood requires a secondary safety latch to prevent it from blowing open on the highway. Tesla has an automatic version, but still it is more difficult to use the frunk than the actual trunk. You have to reach over the car, it is awkward space, etc. Great place to store emergency items or something, not something I actually care if the car has. I had a frunk on my ’85 MR2 I rarely used. Strange looks putting groceries up there once as I ran out of room in the trunk.

The Boxster has a useful frunk.

I always forget that car is rear engine for some reason. You are right though, it actually looks pretty useful, especially without the spare (the MR2 had the same issue with the spare taking up much of it).

Put the cables ,air-pump , cover and other odd bits in the frunk.

Low efficiency? Compared to ICE it is very efficient.


Frunk is irrelevant to the overall judgement of the vehicle.

The nice looking I-Pace could make a good option vs the Model 3 Dual Motor, but it’s $20k overpriced with about 75 miles less range. Lets hope MB or BMW can offer a viable option in a sedan or 5-door in the $40k to $50k range.

And lets not forget the Volvo Polestar 2 which is a 5-door fast back, that looks very good so far. 300+ miles of range and targeting the Model 3 price range as well. Volvo or Polestar is going EV only with all it’s new models.

“Low efficiency,….. only single phase charging…”.

Ok, not quite as good as Tesla, but ok on an absolute scale. The single phase charging aspect probably frustrates continental europe customers, but not so much those in the UK (supposedly JLR’s home market) where people’s Consumer Unit is only single-phase anyway, (excepting the largest homes), including the head of “Fully Charged”.

No problem in North America quite obviously, but the problem in NA is they have hardly any for sale.

We have had our I-Pace about 3 months now and couldn’t be happier. This is an awesome car, my wife uses it mostly to commute to her job 30 miles away and we have had some typical winter weather lately, which always makes you worry about getting to work. She says the all wheel drive and low center of gravity glues this thing to the road better than my 4 wheel drive F-150.

Did you guys turn off the artificial sound?

I think it’s the best looking ev, and the interior is good too, except for the UI. I would mash it up with Tesla Model 3 powertrain, OTA, and UI, then you would have the best of both worlds.

How a bout the question , how has Tesla challenged or changed your thinking?
That is a question I want answered by these sort of people. But I think alot of pride would have to be swallowed before we hear ananswer to that question.

Of course, everything in the EV world must be framed with a reference to Tesla, apparently.

I would ask Tesla how the I-Pace has challenged their thinking.

“There’s a buzz on EVs, and all engineers here are revved up for the possibilities.”

There is why EVs will win the day around the world. In every manufacturer’s tech center, the engineers, especially the young ones, want to design and build EVs. The bean counters may think they run the show, but their best products will always be what their engineers really believe in.

Not until enough of those young engineers make it into management where they can actually influence decision making.

Lots of criticism of UI and slow-response screen. Not great efficiency. Pretty. But a car released before it was ready.

Still better than ICE. Let’s see how the whole package competes in the overall market.

Great interior, full of options, great exterior, $600 per color. 🙂

Ford bough Jaguar and gutted out its ICE R&D dept. It does not design/develop the engines. It is out sourced. So there is no vested interest inside that sabotages competition to the ICE from inside. That is why it is even able to come this far.

They say “large car companies are like aircraft carriers, they take a long time to change course”. But that is totally wrong. Aircraft carriers *can* change course on command from one man. Large car companies are more like coalition of armies. The supreme commander gives command, and then the command filters down, gets reinterpreted and executed with various levels of commitment and enthusiasm. At the planning stages the staff officers sabotage each other.

As long as there is a large ICE R&D and manufacturing arm within the company, they will kill every Tesla killer at the planning stages.

I find it interesting that their electric car is actually built by a third party company in Australia:

Magna Steyr, under one corporate name or another, has been around since 1904. They’ve built cars for Mercedes-Benz, BMW, Peugeot and Aston Martin.

I really wouldn’t worry about it.

Jaguar need to fix their lease programs and they will corner the market. I don’t see any reason to buy top of the line Model 3 or entry level Model S instead of iPace

You can’t see because you’re not looking.

There have been some complaints about poor reliability of the I-Pace. Hopefully, that is just growing pains and JLR will attend to sorting them out.

Is that really a surprise? It’s a Jag after all….


Petrol-head used to mean auto enthusiast. Now for some reason, it apparently means EV hater. I don’t get that. Earlier, performance cars were all petrol, now it’s not. It irks me to no end when someone identified themselves as petrol-head meaning they have EVs unless they are in to drinking it or something.

I have a friend whose son started an apprenticeship at JLR HQ in Warwick (UK) last fall. Everyone there is talking about the i-Pace, but as they don’t make it the impact on the company will take quite some time and will be based on sales volumes. Two or three years of increasing sales might convince JLR to build on its success and possibly bring assembly in-house.