Tesla’s J.B. Straubel Says Tesla Solar Is Ramping Aggressively

Red Tesla Model X and Tesla Solar Roof

JUL 20 2018 BY EVANNEX 11


With so much emphasis on the Model 3, will Tesla’s solar efforts finally begin to gain traction? According to USA Today, “The company is going to double down on selling solar through its 110 U.S. Tesla stores, which it has reconfigured in past months to ensure that Powerwall is on prominent display and in-house solar experts, some of whom worked Home Depot aisles for Tesla, are at the ready.”

*This article comes to us courtesy of EVANNEX (which also makes aftermarket Tesla accessories). Authored by Matt Pressman. The opinions expressed in these articles are not necessarily our own at InsideEVs.

Above: Solar panel sales are being actively promoted within Tesla’s own stores now (Image: Tesla)

In an interview with USA Today, JB Straubel, Tesla’s co-founder and CTO says, “No one should see us as stepping back from solar, in fact, it’s the opposite. It’s like with Model 3. People have come flooding in and are waiting on the product. So now we’re aggressively ramping our capacity.”

Tesla has eliminated door-to-door solar sales and is currently phasing out its partnership (selling its solar products) with Home Depot. Instead, Tesla is consolidating its external solar sales efforts and bringing it all in-house. Straubel explains, “We’re focused intently on the customer experience, not on having a higher market share… We’re looking at the bigger picture.”

To accompany Tesla’s solar sales, the company is also pushing its Powerwall home energy storage product. Although Tesla wouldn’t disclose the level of demand for Powerwall, Straubel admits “it’s a big success,” particularly in Australia and Europe, and its deliveries currently prioritize customers who have purchased both solar and Powerwall.

Above: Solar roof tiles cover the garage of a Model S owner parked next to two Tesla Powerwalls (Image: Tesla)

Plans are in place for a production push right now to produce Tesla’s solar panels. However, Straubel notes that the production ramp for Tesla’s solar roof tiles are further out — expected to accelerate next year. USA Today notes, “All of that means if you’re interested in going solar with Tesla right now, you’ll have to be patient.”

Further delaying matters, “some of [Tesla’s] current solar capacity also has been siphoned off by high-profile efforts such as helping Puerto Rico switch to solar power in the wake of last year’s hurricane.”

Nevertheless, Tesla’s fans are anxiously awaiting the company’s solar offerings. USA Today spoke with solar energy blogger, Jon Weaver, who says, “the feeling is if you want the hottest and latest stuff, you have to go with Elon. The hope is still that he’ll deliver all of this at a price that works for the masses.”

Above: A look at Tesla’s solar panels and Powerwall (Image: Tesla

Straubel insists that remains a safe bet.

“We’re not worried,” he says. “The growth ahead will be enormous.”


Source: USA Today

*Editor’s Note: EVANNEX, which also sells aftermarket gear for Teslas, has kindly allowed us to share some of its content with our readers, free of charge. Our thanks go out to EVANNEX. Check out the site here.

Categories: Tesla

Tags: ,

Leave a Reply

11 Comments on "Tesla’s J.B. Straubel Says Tesla Solar Is Ramping Aggressively"

newest oldest most voted

Having solar feels as good as having an EV. I smile whenever I drive down the street on a sunny day and see my solar panels, quietly doing their thing. I smile when I drive my sun-powered Tesla, I’m still gobsmacked when I think that light rays travel through space, get converted through some panel-thingy’s on my roof, trickle down into a wire and get stored in my car. And then at a later point in the day I floor it in my Model S and the light rays get delivered through the car and finally end up in the guilt-free smile on my face. It’s a good time to be alive!

I mostly agree.
We have a 10 KW leased solar city, along with a tesla Model S. I picked leased, as opposed to buy, as I knew that technology would change. So, we are waiting for the Tesla roof, AND powerwall.
So, looking forward to it.

However, neither yours nor our tesla are solar powered. Do you drive your tesla only at nighttime, and then charge all day long? OR do you drive in the daytime, and charge at night like 99% of the world does.
If you are charging at nighttime, then you are picking up off the grid. It is wrong to claim that your car is solar powered, when it is not. The fact is, that you are using the grid the same as the rest.

Any status update on the solar cell gigafactory in NY?

There’s a tidbit here:

“Tesla also explained that they are ahead of their original hiring commitment in Buffalo with more than 600 employees, and are continue [sic] Solar Roof Production.”



when will we see Powerwall 3 ? Powerwall 2 is too expensive with Net Metering. Need price to drop in half for it to be economically viable.

Oh don’t worry, utilities to the rescue! You won’t have to worry about relating the costs to NEM soon, they are all working hard to eliminate it.




(Drunk While Posting)

PUI — Posting Under the Influence 😉