Dyson Electric Car To Be Built In Singapore Starting In 2021

Sir James Dyson with vacuum cleaner

OCT 23 2018 BY MARK KANE 30

First halo model to enter the market in 2021.

According to the latest news, the mysterious electric car project at British company Dyson will reach the production stage in around two years.

While the R&D will remain in theΒ UK, the production facility is to be purpose-built in Singapore in 2020 as part of a total investment of Β£2.5 billion ($3.25 billion). Sales should start in 2021.

Dyson already has one plant in Singapore where 1,100 people designs and produce electric motors for vacuum cleaners and hand dryers.

The plan envisions several electric cars. The first is to be low-volume (maybe 10,000), before the higher-volume model will be introduced later in the next decade.

Hopefully, soon we will see some prototypes, as Dyson prepares test tracks (including motorway-like surfaces, high-speed strips and an off-road course) at Hullavington Airfield, Wiltshire in UK.

Some 400 employees are focused on the EV project and the company is looking for 300 more.

Dyson CEO Jim Rowan said in a letter to employees, obtained by Autocar:

“Singapore also offers access to high-growth markets as well as an extensive supply chain and a highly skilled workforce. Singapore has a comparatively high cost base, but also great technology expertise and focus. It is therefore the right place to make high-quality technology-loaded machines, and the right place to make our electric vehicle.”

Source: Autocar

Categories: General

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30 Comments on "Dyson Electric Car To Be Built In Singapore Starting In 2021"

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Kimmo57

Let’s hope it doesn’t suck.

Good stuff my friend!

F150 Brian

It better suck – that’s their specialty!
Just need to rephrase… suck the life out of ICE!

TkO

yeah or filter out the air as it travels. πŸ™‚

Miles Smith

At least the roads should be cleaner after it drives past. How often do you have to empty the dust container?

F150 Brian

Their motors in battery powered vacuums are pretty impressive (quiet, smooth, strong) and they seem to be efficient given anecdotal evidence (like using it πŸ˜‰ )
I haven’t seen an qualitative test of it’s efficiency – anyone see this?
Definitely no harm in having another supplier of quality EVs and/or components.

TJKR

Dyson vacuums ‘suck’ very well but they are clumsy, fragile and way overpriced. I remember a friend buying one of these years ago and the housing cracked after six months. A family member bought the cordless and the battery died about a year after. He spend about $100 for a new one and I took the old and cracked it open… it was just five Li-on 18650 cells worth about $25. I can’t help to think he’ll carry this philosophy over to the cars. Great engine, power but made of hard plastic and cost 3-4x regular car.

EV Ter

They look great, lightweight , suck little and break quickly. After my dyson craked, i am not buying the d car

Pushmi-Pullyu

Well, as someone* pointed out in an IEVs comment, it will be quite easy to spot a Dyson car in a parking lot. It will be the one with the giant ball in the middle of the car! πŸ˜‰

*Sadly, I don’t remember who

* * * * *

Or, there’s this concept from the 1930’s:

comment image

Lou Grinzo

Glad to see more companies jumping into the EV space, especially ones that don’t have a “Oh, no! I dare not compete with my precious ICEvs!!!” disincentive. Will Dyson become a non-trivial player in EVs? Who the heck knows. We’re still very early in the life cycle of EV technology, so there will be a lot of surprises. Maybe the next Really Big Development is Dyson or Google or Apple or some company none of us are even thinking about becoming a major EV player. Or maybe it’s one of the Legacies finally getting their head out of the ground and pushing hard on EVs. Or just maybe we’ll get lucky and more than one of those things will happen.

Erwin

Manufactured in SG to dodge Brexit, or to save on labor?

Blablubb

Singapore is not really a low cost country, GDP per capita is a good 40% higher than in the UK (even before Brexit). If anything the UK would be low cost

TJKR

I’ve spent some time in Singapore and UK, and Singapore is MUCH cheaper. GDP per capita is skewed because there are lot of RICH people there with small population. Everyone else is middle class with almost no lower class. Very good environment for skilled workers and everyone speaks fluent English.

Do Not Read Between The Lines

For now it’s probably access to technical expertise. Not a problem at low volumes. If they scale up, they’ll put manufacturing somewhere else.

Ron M

I always thought Singapore is very expensive especially land but labor too. I don’t understand why a company would build in Singapore when there are so many less expensive places to build

leafowner

Agree — and you can’t chew gum there too…

Dimitrij

But you still can walk and.

silversod

He already has a factory with 1500 workers in Singapore, lots of skilled engineers too.

stimpacker

Also the Singapore government is trying VERY hard to move up the technology chain. I dunno what they’re dangling in front of Dyson but here’s what my company received for opening up a design lab:

1) All capital equipment purchases for the 1st year paid.
2) All Singaporean employee salaries paid for the 1st year.
3) The usual tax benefits.

Ron M

I thought I read that Singapore has a 100% tariff on vehicles and yes some people still buy Ferrari, Maserati and Mercedes but if your charging 100% tarriff because the highways are so packed and your trying to get people to use public transportation why would a country want to buy a car from you for less than a 100% tariff.

TJKR

Kinda like why would anyone build a car factory in Silicon Valley where you can’t buy a house for less than $1M? Simple… skilled workers and tech talent.

Doggydogworld

Getting the factory for almost free helped.

antrik

https://www.bloomberg.com/news/articles/2018-10-23/dyson-picks-singapore-to-build-electric-cars-rivaling-tesla points out out that Singapore has a free trade agreement with China… Which sounds like a very good reason.

(They also point out that Dyson doesn’t want to build in China itself because of IP theft concerns…)

leafowner

I can see dong the design / engineering in Singapore — but why not manufacture over the border in Malaysia where costs are about 1/3 that of Singapore and there is plenty of available labor?

David

Robots.

SansIce

Because the cheapest possible labor in a distant Asian country, with a somewhat distant technologically related product that is made of plastic and is disposable sounds like a great idea – agh… no

Allan

Supports Brexit, but opens factories in Singapore?

G2

It’s the corporate equivalent of “Dine and Dash”.

Bar

What’s old James demo-ing there in the photo… the new Dyson hand-warmer?

Paul Smith

Buy a Dyson and clean up this town.