Detroit Electric SP:01 Won’t Be Sold In U.S.

NOV 4 2015 BY MARK KANE 20

First Detroit Electric SP:01 rolls off the assembly line

First Detroit Electric SP:01 rolls off the assembly line

Detroit Electric began production and sales of the SP:01 electric roadsters, but as we thought, the car will not be sold in the U.S.

That’s bad news because Detroit Electric was an old American brand and the company intended to produce (and sell) SP:01 in the U.S.

Detroit Electric’s CEO, Albert Lam, said this a few years ago:

“We are Detroit Electric, not London Electric. Our commitment to the city of Detroit, the state of Michigan and the United States is as strong as it ever was.”

With the move to the Leamington Spa facility in the UK, closer to Lotus, the manufacturer of the donor cars, Detroit Electric still could sell SP:01 in U.S., but its absence is likely due to regulatory issues, possibly linked to use of non-advanced airbags.

The U.S. was significant market for Tesla Roadster compared to other countries.

“Despite its name, a nod to a defunct US-based maker of electric carriages from 1907 to 1938, the Detroit Electric sports car won’t be available in Detroit — or anywhere else in America. The company plans to sell the SP:01 only in Europe, Asia and few other select markets, including Iceland and South Africa.

Source: BBC

Categories: General

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20 Comments on "Detroit Electric SP:01 Won’t Be Sold In U.S."

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What is the point of the name? It’s not like “Detroit” elicits feelings of quality, craftsmanship, or technical innovation around the world… it doesn’t even do that in America.

Maybe it gives the aura of mass production, which helps a small time manufacturer.

It’s a Cadavear.,that is Impossible to resurect…….I Hope I’m Wrong….

Sound to me like they’re doing their name justice, building crap that no-one will want. Not Europe, not Iceland.

Shanghai Electric is due to start building cars in Detroit soon…It’s name meant to inspire visions of incredible air pollution and captive workers under government rule.

Well that just takes the cake.

wont be sold here. Does anyone care?

It’s not being built here, it’s not being sold here, it’s not using any breakthrough technology…

So no, I don’t really care.
I just wish they’d change the name and let an American company use it.

Posters should consider that the SP:01 was always intended as limited production. If it was successful, then a cleansheet EV design would go forward. The conflict of the name vs current production of the SP:01 is much ado about nothing.

To many used Tesla roadsters in the US?

Do U really think so? Cuz If I can find one for sale I’d probably buy it..

Tesla recently announced that all Roadsters could be upgraded:

A Tesla Roadster wannabe with 1/3 the range of a Tesla Roadster. Not a cleansheet design (read many compromises) and less smart engineers than Tesla had.

Tesla barely succeeded when they tried this–why would we expect Detroit Electric to do better?

Yeah, that is OK. We don’t need an expensive, underperforming, and years-late Tesla Roadster clone.

I won’t shed any tears…

I’ve repeatedly said with every post, that it is illgal to sell the car here and therefore it won’t be.

Jay Cole thinks there could be an exception made, but I thought that was already done for an earlier Lotus model – the Tesla Roadster.

I remember Tesla Roadster production ended because the airbag exemption couldn’t be renewed (Tesla would have kept the production run longer if it could have been renewed). I suspect Detroit Electric ran into the same problem.

Using the name “Detroit Electric” in 2015 seems like a failure of imagination to me. Anybody old enough to feel nostalgic about Detroit Electric cars would hardly be in the market for a sports car today! The company nearly went bankrupt when the stock market crashed in 1929, altho managed to keep making cars in small numbers until 1939.

Taser54 said:

“The conflict of the name vs current production of the SP:01 is much ado about nothing.”

I agree. The important questions are whether or not the car will sell, and whether it will advance the EV revolution. Based only on the limited info in InsideEVs articles, the outlook for either appears doubtful.

As far as “Detroit Electric” being an old name, no one seems to worry about the loadcenters in their basements, namely that the Square-D brand is the most popular in the states, which is Detroit Switch and Fuse company.

Its even older than Detroit Electric.

Before all the big “Wikipedia Experts”, challenge me on the above, let me say their information is WRONG. The current logo was adopted in 1947, previously the logo was a ” D “, except shorter to make it exactly square. The new logo is a bit more rectangular, but the sides are not rounded as in a standard D.

The reason I know this is that I’ve worked on the old equipment, which had the name of the company, as indicated.