BMW USA Launches Series Of i3 Videos


The BMW i3.

The BMW i3.

Prepare to get schooled on the BMW i3 as the German automaker launched multiple videos, which cover several key points of the vehicle.

The BMW i3 starts at around $41,000. (Here are some some additional specs on the i3, if interested)

“What is the BMW i3?” You may ask… The video below is sure to answer that question:

In many ways, the i3 is unique when compared to other vehicles… So, here’s the gist of the concept that the i3 offers:

May we call the i3 an eco-space ship? Because it looks like one & its all done with “Green” as a top priority:

There are many different ways to charge the i3. The video below talks entirely in regards to that:

This video discusses the owner’s manual & basic functions. Hint: You are not going to find the owners manual in the glove compartment:

Lots of information throughout the instrument cluster. The video below breaks it all down:

BMW thought of almost everything when it comes to efficient battery use. Want to have fun or be economical… or both?:

Feel more i3 savvy after watching all of these BMW i3 videos?

Categories: BMW, Videos


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13 Comments on "BMW USA Launches Series Of i3 Videos"

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Hmmm… Of course we know that BMW wants the SAE CCS for Fast Charging, but – what about in Japan – if they Sell it there? Will they not go with the Prevalent – CHAdeMO DCQC?? Currently there are 2129 such units in Japan – at 2014-11-05 Last Update!

And – if the do end up selling it in Japan, could they not give it a CHAdeMO Port in the USA? Even as an Extra Cost Mod/Option?

BMW uses Chademo for their EVs in Japan:

But that’s Japan only.

Europe already has over 500 CCS stations and

since virtually all Western car makers agreed on CCS it will also feature many stations in the US within 2-3 years.

In Europe Nissan, Mitsubishi and now Kia don’t even sell their cars with the standard Type-2 Plug. BMW on the other hand always adapts to the local standards used. Sure, CCS is still very early in the US, but we had less than 5 chargers in Europe when the i3 and e-Up were first sold. Now it’s almost 600. In Japan where they already have perfect coverage with CHAdeMO it would not make sense to use a different standard, but that was not the case in Europe or the US with CHAdeMO.

Not quite the same situation in the US, because there is no government mandate on EVSE standards, as there was in the EC.

And don’t forget European CCS-2 is not the same as US CCS-1.

CCS-1 is virtually non-existent in the US, and not changing very fast given the U.S. manufacturers focus on plug-in hybrids that use J1772 only. But there are many CHAdeMO locations, mainly because the leading BEVs came from Asia (the Leaf).

The more recent arrival of German EVs will stir the pot, because German manufacturers inevitably follow the “official” SAE CCS-1 standard, regardless of how few are deployed in practice.

There will be some standards war posturing, but inevitablely any successful public fast charging network will need both CCS-1 and CHADeMO hoses, which is similar to the situation in Europe (assuming there is a business model for public fast charging – today most people charge at home).

Of course Tesla stands alone with a proprietary system that makes every other standard look silly in comparison.

“successful public fast charging network will need both CCS-1 and CHADeMO hoses,”

According to most charging equipment vendors, a combined DC station featuring both plugs only costs 5-10% more.

I think most new stations will be have both plugs going forward.

The combo stations from ABB are quite popular in Europe. Fastned uses them for example in the Netherlands for their rollout.

I’d like an auxiliary pack in the place of the gas motor for more range.

I just saw an i3 in the wild for the first time.

Smaller than I imagined but less ugly.

The eighth video:

“the i3, NOT as ugly as I thought!”


Look at the car envisioning the air flow across the body as it drives and you realize how sleek and efficient it is for best range and performance. Nothing ugly about that.

“Hint: You are not going to find the owners manual in the glove compartment.”

Hmm, I found an owner’s manual in our i3’s glove compartment encased in a nice felt-like case. Nevertheless, the i3’s owner’s manual is poorly written, poorly translated from German, and contains far less useful information that our former Mitsubishi i-MiEV’s owner’s manual. Despite being in English, it describes features that aren’t included in U.S. models such as the emergency triangle and first aid kit whose description is shown in the owner’s manual video included in this article. It’s nice to have the owner’s manual on iDrive’s hard disk (a hard disk in this world of relatively inexpensive and much more reliable solid state drives?!), but replicating a poor owner’s manual digitally isn’t as useful as it could be.

Otherwise, our i3 BEV has been a significant improvement over our i-MiEV as it should have been for twice the price. But we think our i3 is well worth its price.

“(a hard disk in this world of relatively inexpensive and much more reliable solid state drives?!)”

part of the business model, unavoidable; see also audio system at least two generations behind current readily available systems for replacement, but designed so replacement of BMW OEM system is not easily possible.
(too expensive to maintain & keep old vehicle, customer will buy a new one -even though they really Like the old vehicle-)

Agreed the manual is a big disappointment, hope it’s updated and new copies sent out to all owner..I think that would have been a better gift than that “piece of history” CFRP chip we recently got in the mail. We own the whole car who needed the chip!

I’d like a video that describes the “profile” setup and use of our keyless entry modules.