BMW Tops 40,000 Plug-In Sales So Far This Year – Over 7,000 In September Alone

OCT 20 2016 BY MARK KANE 14

BMW 740Le xDrive iPerformance

BMW 740Le xDrive iPerformance

BMW sold over 7,000 plug-in electric vehicles in September, which was one of the highest results in the industry for the month

More significantly, the figure was more than 3.5% of global BMW car sales!  A high among its major OEM peers.

Interestingly, this month the German manufacturer didn’t share separate data between its dedicated models (under the BMW i brand) or its plug-in hybrid versions of conventional cars (under the BMW iPerformance brand), a bit of a switch from the norm.

But what we can tell you is that cumulative sales of more than 40,000 have now been registered in the first nine months of this year.

Traditionally, the BMW i3 accounts for about half the plug-in sales for the brand, so we assume after selling almost 3,000 copies in August, the i3 (now arriving with a much improved/longer range 33 kWh battery upgrade) accomplished at least that feat again in September, if not more.

BMW has a “Captain Obvious” moment and noted that the plug-in car sales trend “clearly increasing“.

Separately, the company added another electrified option in September.  With the introduction of the next generation of 5 Series, the model features the plug-in 530e iPerformance (details), which will arrive to further help sales in March.

When on the market, the 530e will further extend BMW’s lead over the rest of the market when it comes to number of different models available – bringing that total to seven.  (i3, i8, 225xe Active Tourer, 330e, 530e, 740e and the X5 40e)

Categories: BMW, Sales

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14 Comments on "BMW Tops 40,000 Plug-In Sales So Far This Year – Over 7,000 In September Alone"

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BMW could sell even more but right now Eurpoe seems to be selling the majority of the XXXe models…
I dont think enough of the XXXe models have made it to the US to sell alot…
Hopefuly they will all get range upgrades some time in the near future…

Sometimes regardless of AER range, a car such as a Bolt or Tesla won’t appeal to those that are seeking the sumptuous luxury that the European luxury sedans offer. Especially the fit and finish of the interiors. Look at the door panels, center console gear, and seats of the Bolt/Tesla, and compare it to even the mid level Plug in 5 series that BMW introduced. Compare the stitching on the leather door panels, steering wheel, switch gear, dash, etc. There is a world of difference that some people can’t overlook. Again, putting a tablet sized LCD display like a Tesla or Prius does not make the interior luxurious.

But the PHEVs have too little range!

Is surely what someone will say here, ignoring the i3 REX. The thing is that with a higher range, those cars would be much more expensive, and/or compromised.

You don’t need 50+ miles to get people to buy PHEVs and you will get them hooked on EVs, still.

Good job BMW! If they just could be a bit more aggressive on pure EVs…

And most people don’t need 50+ miles of range to do 90% of their driving on electricity. Headlines like this, and being able to say that BMW, a very highly regarded brand, has 7 plug-in models really helps drive home the fact that EVs (including PHEVs) are here to stay and you’d be daft not to at least consider one for your next purchase.

The Volt stats are a pretty good indicator… With an official 38mi rnage, people did ~70% of their miles electrically (and that’s on a car where the EPA range is understated vs. real-life compared ot other vendrs’ numbers) .
The gen-Volt will probably hit 80%-90% fo most drivers…
So, no, 50mi AER isn’t required to make a big difference.

But average daily driving in US (not just a roundtrip commute, but also including any errands, kid-ferrying etc.) is ~35mi urban, 48mi rural. In Europe, a bit less.

All those BMW (and Mercedes, and Volvo and other high-end PHEVs) have less than half that: 20-25mi AER at best… That means every day will use gasoline, unless charging at work is always possible (and the owner will need to charge twice a day, every day — not very convenient).

Anything with less than 35-40mi AER (EPA) does not deserve to be called an EV.

BMW might say anything less than 70 miles should not be considered an EV, because if you are cherrypicking, so can they.

Trouble is thoses phevs has range that will not meet average daily commutes.

The risk being that a proportion bmw owners get sick of it and stop charging daily.

Phevs need at least 10kwhrs minimum and or a solid 30miles of ev range to

I am hoping that the X3 PHEV has a 30mi real road range. The X3 will have a lighter curb weight then the x5 w/ same pack and improved range.

With a height $40’s price range, cargo space and 30mi EV range this vehicle could be a huge hit.

Tic Tock

With an entire factory dedicated to electric motor production, it’s clear BMW is looking to build a metric s*** ton of EVs in the near future. I suspect once batteries come down in price, there will be some serious competition coming from the Bavarians and those who care about the driving experience will be drawn to the brand.

I love the 200 ft lbs of instant electric torque in my 330e and even with the short AER, I’m able to do most of my driving power electrically and running costs are trivial.

Nice!! The new battery pack seems to be saving the BEVx concept from the brink of death. It turns out it just needed more cowbell.

BMW i was not enough to lead.

BMW needs the following… Otherwise MB is going to clean their clock.

X1/X2 Electric
X3/X4 Electric
1 Series Electric
2 Series Electric
3 Series Electric

I would say that it’s go quite well for BMW, they will with this numbers maybe go up as the third biggest manufacturer of EV wish is good. Hopefully they will do more but that more true about the other manufacturer.

I read BMW will bring the new X3 as plugin and fully electric model!

If they can fit enough batteries in this thing and achieve an acceptable price, it should sell pretty good.

Waiting for the 330e to have a solid 20 – 25 miles. The 15 or so rated miles are just not worth the $10k premium.