BMW Releases Nifty Infographics On Electromobility In 2018

JAN 13 2019 BY MARK KANE 17

By selling a lot of low-range PHEVs, BMW Group takes a high share in the plug-in segment

In 2018 BMW Group (BMW and MINI) sold some 142,617 plug-in electric cars (up 38.4% year-over-year) at an average of 5.7% of its total volume.

Besides the usual report, the German manufacturer shared also set of very interesting infographics, based on the 2018 data from IHS.

The main message that BMW would like to convey to us is that in the case of electromobility, BMW is well ahead of the industry average and one of the biggest players in the world. Of course, that’s only if we count all-electric and plug-in hybrids together, as PHEVs account for the majority of BMW’s result.

Electromobility In Germany. Share In New Registrations By Brand.

In Germany, BMW brand turns out to be the #1 in the plug-in segment with roughly 20% market share, followed by Volkswagen (17%). No other brand was able to achieve a double-digit result.

If we look at automotive groups, Volkswagen Group (VW, Audi and Porsche) was #1 with 24%. Tesla so far noted just 3%.

Electromobility In Europe. Share In New Registrations By Brand.

In the case of Europe (most of Europe, to be precise), BMW still is the most popular brand in the plug-in segment with some 17% share, followed by Volkswagen (12%) and Nissan (11%).

The biggest automotive group was Renault-Nissan-Mitsubishi Alliance (26%).

Electromobility Globally. Share In New Registrations By Brand.

Globally, BMW was third (9%), behind Tesla (12%) and BYD (11%), with a significant advantage over BAIC (6%).

Electromobility By Country. Share In The EV Segment. BMW Versus Market-Average.

BMW Group shows us that everywhere its plug-in car share in overall sales volume is higher than industry average:

Electromobility By Country. Share In New Registrations. BMW EV* Versus BMW ICE.

The last one indicates BMW Group share in the plug-in segment in particular markets – again above the average:

Categories: BMW, Mini, Sales

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17 Comments on "BMW Releases Nifty Infographics On Electromobility In 2018"

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I was all….hey what company is that? Never heard of andere. And then the google…oh. Duh.

“Other” in German!


i thought it would be funny if they listed tesla as ‘andere’..

Those graphics will be pretty interesting at the end of 2019 now that the Model 3 is going international.

If they can keep production at about 100%, and the market is not saturated, it will be good news for Tesla.
Will also be interesting to see if new EVs from all brands that will release EVs in 2019, and 2020 will effect Tesla sales, og if EV growth is huge enough so it was no impact at all.
2019 – 2025 charts will be cool to watch for sure.
Still . . the econobox market is huge. When will EVs make an impact there?

The model I3 went international many years ago. BMW has selling it since 2013. New this year will be I3S (small update) and then next year the new model IX3.

Do the BMW charts make sense considering the sales numbers we see?

My estimate is 24,490 BMW and Mini plug-ins out of 361,307 USA sales, ~6.8%. That matches the last chart. It suggests BMW plug-ins are doing better than their ordinary cars.

In terms of market share yes indeed.

The global marker share for BMW does not seems to be right. Tesla sold 245,240 units in 2018, BYD sold 227,152 passenger cars, the VW Group has just reported 100,000 cars and the BMW Group sold 142,617. Based on the shares of Tesla and BYD (12% and 11% correspondingly), we confirmed what was expected, that global plug-in car sales passed 2 million in 2018 (and there are now over 5 million plug-in cars worldwide). The actual figure we get from these two market shares is around 2,050,000. Then, BMW share is 6.95% not 9% as reported in the graph. BMW is still third but BAIC is much closer (6%).
Check VW figures here

BMW is not just BMW, but other brands they own – like mini. Maybe numbers will match better?
You really have to see what the author use as a base for their numbers. VW for example makes a lot of car with sub brands and joint venture brands too. Different sources may use different numbers.
The same with Renault, which has several sub brands like Dacia, and maybe Lada and others.

142k is for the BMW Group including MINI and BMW i as reported here according to a BMW press release.
If you check the link I provided we’ll see that 100k is the figure for the VW Group, including all sub brands

PHEVs are an unnecessary gateway drug to real EVs. They are a product of the marketing department asking non-EV savvy people what they think they want. It appears that many PHEV buyers are going to install an EVSE in their garage and eventually upgrade to a BEV. So… It’s not all bad.

You’re wrong! At work 1/3-1/4 drives EVs, and about 65% of the rest drives a PHEV (the rest drives older ICE cars and are in no position to buy a new car).
The PHEV drivers can all drive from home to work on electricity, and then charge for free at work (usually super slow), and then drive in EV more home again. They plug in, eat dinner and drive kids to practice or what ever.. usually still on electricity.
They make HUGE fuel savings, and at the same time CO2 emissions are 0. With our fuel prices plugging in everywhere is a given.
When they notice the fuel savings, a quiet ride with OK torque. . . You’re pretty sure they will buy a pure EV the next time, or at least a PHEV with even longer range.

Damn…I guess soon they can just skip sending anything but plugins to Norway…

*Ah-hem* UK & Ireland, under which flag?

They really fell