Audi Aims For Max Production Of e-tron By End Of Year

OCT 4 2018 BY MARK KANE 55

Audi e-tron production at full swing within 3 months?

Production of the Audi e-tron began early September, ahead of the unveiling and, according to Patrick Danau, managing director of Audi Brussels, by the end of this year, the pace of production will reach full capacity.

“We believe that at the end of the year, we will reach our maximum capacity,”

The natural next question is what is the full capacity of Audi’s Brussels plant that in 2019 will produce the Audi e-tron Sportback too? There is no official answer for that question, but it’s expected to be 20,000 annually, according to French analyst firm Inovev.

Audi produces in Brussels battery packs too, but the electric motors come from Győr, Hungary. That production capacity in Hungary stands at 400 electric axle motors each day with an option for a gradual increase.

Each e-tron is equipped with two drive axles, which gives us 200 a day or several thousand a month. Assuming increased production, 20,000 e-tron annually sounds reasonable.

Danau adds that ultimately, production depends also on new suppliers:

“You have to bear in mind not only the company has to ramp up but also the different suppliers. They have to train their people, start their own new facilities and bring them up to the same speed that we are giving according to the plan, so that is a challenge for all of us.”

Audi e-tron specs:

  • 0-60 mph – 5.5 seconds
  • Top speed – 124 mph
  • over 400 km (250 miles) expected under WLTP test cycle
  • 95 kWh battery (36 cell modules, each module is equipped with 12 pouch cells, nominal voltage of 396 volts)
  • battery pack weight: 700 kilograms (1543.2 lb)
  • dual-motor all-wheel drive – up to 300 kW and 664 Nm in S mode (boost) or up to 265 kW and 561 Nm in D mode. Front motor is 135 kW, the rear is 165 kW (S mode).
  • Maximum tow rating – 4,000 pounds when properly equipped
  • 9.6 kW on-board charger (240 V, 40 A) in U.S. and 11 kW or 22 kW three-phase in Europe
  • DC fast charging up to 150 kW: 0-80% in 30 minutes
Audi e-tron
28 photos
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Source: Automotive News

Categories: Audi


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55 Comments on "Audi Aims For Max Production Of e-tron By End Of Year"

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I was told those Norwegian consumers will get their first E-trons this early November. We will see….

Not only that, the Norwegian Audi boss said they were able to meet all the damand.
So I think 20K is way to small production . They can not deliver half of their production volume to Norway.
I would think they’re going to produce about 100K a year, max.

It’s unlikely they will even make 1000 by the end of the year.

Audi only sold about 165,000 vehicles YTD in the US.

But they sold 1.8 million last year – worldwide.

The world doesn’t stop at the US border. 😉

5% of their production isn’t outlandish, but whether its feasible is another matter, depends on how many batteries they can source.

I wasn’t complaining actually Trump picking fights with the EU seems ridiculous. Audi only sent 165,000 vehicles to the US yet he picks a fight with our allies.
I am disappointed that the target is so low for the Audi EV I mean producing 1.8 million vehicles and only building 20,000 EV’s seems like there not even trying.

Norwegian demand seems to be quite high, with 5.500 e-Trons pre-ordered.

November? Everywhere ive searched, and asked, deliveries gonna start «next year», and some even says springtime.

Got a source?

Deliveries for the US. In Europe they will start this year.

I contacted Audi, and they also said early 2019. They were considering taking inn 30-50 vehicles to show customers at the dealers. They had 6500 pre orders, and the dealers had also ordered what they were allowed.
I’m sure be would have said a date in 2018, if that was the release date. The numbers was larger then expected, and he said something about car carriers was one of the reasons, and the other was a volume effect when they started deliveries.
But we’ll see soon enough.

So equal to Model 3 in one month. Wonder how fast Model Y production comes to life.

yeah, I am wondering about it. Where is the replacement of Model S? I expect to see more spy shots of them.

I hope you mean Model S refresh. Tesla isn’t about to end the life of the #1-selling large luxury car by a factor of two any time soon. The Model Y is expected to be a Model III-based crossover SUV. Like a Honda CRV or BMW X3. I expect the Model Y to do Honda CRV-sized volume and be as luxurious as the BMW X3.

Hopefully in the 3-4 years before Model Y production Audi start producing a lot more than 20,000 of E-Tron (or successors) a year!

The latest expectation from Tesla was a start of Model Y production in 18 months.

Yeah. Because timeframes is where tesla really shines.

Model 3 was effectively only 6 months delayed (before serious production started) on a timeline that nobody including Elon Musk figured was remotely realistic.

Which means they’re not getting to 10,000 model 3’s a week any time soon as they will need to use some of that capacity to produce the Y, as they won’t have another factory ready by then.

I’m skeptical of that claim as previously it’s been claimed production being some time in late 2020/early 2021, which would tie in with their Chinese factory starting production. I added another year onto that as Tesla are notorious for delays… 😉

Not a Tesla thread

Well if they are only going to produce 20k a year they may be able to reach full production by the end of the year.
What, 17 hundred a month or so.

20,000 a year? Are they 3D printing the damn things?

Well, according to Autobild they are planning for 60000 units a year.

Yeah, well – that is more belivable I think.
20K is nothing.
The factory they produce it in used to make over 100K.. so they would have used a much smaller specialized plant if they were buildings only 20K.
I would think they will reach closer to 100K. . But maybe only in 2020. Depends on demand I think.

If the only wanted 20000 they would get them made by a third party like Jaguar does with Magna. The plant in Belgium will also have to accommodate the etron sportback not only the quattro.

Sportback is not out yet

Obviously not. But both of them together will have to stay within the capacity of the production site.

They are special order only. You don’t make 100,000 cars a year and then just hope people order them.

This is about Europe. New car sales special order only. About 17 million per year.

Plus 200 per day is 4000-6000 per month. (Depending on whether weekends are counted). So 60k makes more sense

(⌐■_■) Trollnonymous

Didn’t they say they had 10k reservations?

They’ve sold half already.

20k that s Still peanuts, Audi manufactures over 200k A3 ICE per year

But for that kind of production you need a platform like the MEB. There will be a Audi version of the ID. car from VW eventually and then those numbers will be delivered. This is a 80k car there are not that many buyers.

200 drive axle sets per day is 50k cars per year, assuming a five day work week.

Audi refitted the A1 line for the etron, which produced about 120k cars a year. The A1 will be moved out. So the 20k seems like a lot of nonsense. If they wanted to produce only small numbers, they would not produce in Brussels. Also the quoted engine capacity was just the start up numbers in Hungary with reduced shift.

I think they will start at 20k.
Then expand when demand increases.

Cell supply is also a factor.

This car will have no problem selling itself. Its only problem will be production.

It will sell every copy it makes. Now if VAG is serious, they will continue to ramp up the production year after year.

A brand like Audi aiming for a production goal of 20.000 vehicles of any model(excl. maybe R8) per annum is just a sad and very bitter joke.

Call it what it is, sloppy journalism. The number is 60k.

A 200 a day production rate is more like a 60,000 a year production rate.
What does that French analyst suggest Audi is going to do with the 80,000 unused motors a year in his “analyses”?

It does not matter if the can make 200 motors a day if they cannot make all the parts that fast. Batteries will be the slowest part in the car.

Maximum manufacturing capacity of a car that doesn’t appear in showrooms… isn’t likely to be very much

Audi does not have the capacity to produce more than 2,000 battery packs per month. They do not have the required experience with efficiently packing them, they do not have required expertise in cooling, or in battery maintenance software. Pouch cells are not as good as cylindrical, or as well researched. They need to build a large scale battery factory and they have no expertise in automated battery packing. It’ll be at least 2020 before they are close to Tesla’s 2017 expertise. This effort is a trial run to build a prototype at a loss to see what they expertise are missing.
The car is ugly, chunky, with an awful fake grill – a fake grill, really? Why increase air resistance?
However, Audi at least is trying and is probably one of the few incumbent manufacturers who will survive. They do have the cash flow to do it.

> or in battery maintenance software

That’s all the proof I need. You are definitely just slinging mud to see what sticks. Only a fool will believe that the software development is ANY different AT ALL whether they make ONE car or ONE BILLION cars. Copying the software, once developed, is NOT a “production bottleneck”.

No, Audi does not need to build a large scale battery factory, they need to make sure that *someone* can build enough batteries for them..

And why would the fake grill affect air resistance?
– if is as smooth as any other front could possibly be, a.k.a. *fake grill* vs *grill* – no grill, just looking like one..

In case people don’t know:
The 400 electric motors they make now is with 1 shift only. By the end of the year, the production (which is modular assembly) will increase to 505 motors a day.
They will then start to add workers and increase production. Without adding modules (which they have plenty of space for btw), but just adding shifts, they can make 1505 motors a day. If they have to, they can start working on saturdays and sundays too, and reach a capacity of 3535 a week.
Demand will not be that high, but it leaves capacity to manufacture motors for other EV models. This is a modular assembly system, and not linear- so they can manufacture several models in the same factory, and make the number of motors depending on order volumes.
I don’t know why a web page that is promoting EVs deliberately display wrong numbers.
These numbers are not secrets, or hard to find.. so the low production numbers must have been written with intention, in order to claim that Audi will make very few EVs. That is just too transparent and dum.

“I don’t know why a web page that is promoting EVs deliberately display wrong numbers.”

Because it’s not favourable to Tesla.

10.535 a week at max capacity (not 3535). Typo.
So about 5K cars a week. . Which is more then the car factory is probably designed for.
Deduct no work in the weekends, hollidays and maintenance, matched with demand – production will be lower. 60-100K would be a good guess.

The 20K/year or there about production number pops up a lot for non-Tesla BEVs. Is that the number many carmakers need to stay compliant in various markets with various MPG/emission mandates?

I think the state of IEV comments section is sad. If you skim through the main page you’ll see that any article that mentions Tesla will have a lot of comments and the most interest. When there is an article about someone else its full of slurs and negativity. Yesterday there was a story about Semi-Solid State Batteries and it was all negativity, but if it was a story about Tesla developing them then everyone would be applauding their efforts. People constantly attack the other manufacturers, calling them dinosaurs and suggesting they don’t know what they’re doing. Jaguar released the i-pace, a very small manufacturer having their first stab at an EV, which was always going to be compromised because it’s a trial car, yet people still like to bash it. Same goes here, this is Audi’s first proper go at a mass produced EV, something they’ve been working on bit by bit for over a decade and all you can see is negative comments. Maybe it’s time to rename this site InsideTesla? Because as far as I can see the readership is 20% EV fans and 80% Tesla/Musk fanboys. EV advancement is good for all, there’s no need to… Read more »

Dave100e; I can see why you may think that way. However, you can also see people giving props to full BEV platforms (even those with less than stellar performance) here. Plenty of people here like BOLT, LEAF, iPace, etc. Where the derision for the LICE manufacturers comes up is when these good cars only get produced in compliance numbers with the intent to only continue making expensive, dirty, unreliable cars to sell in ZEV markets. People dislike big companies gaming the system to produce products that harm their customers.
Audi (and the whole VW group) could get some real respect, not just for making a single BEV, but for renouncing LICE cars and giving a five year plan to do so.
It’s not just about rabid Tesla fanbois. It’s about REAL results, not lip service.

The problem is we live in the real world. In the real world “denouncing” ICE cars and transitioning to EV in 5 years would be a death sentence for any larger established company. They’d go broke with the required R&D, they’d have to trim back their several hundred models to a few, lose masses of market share and generally all the rest of the negativity. In the real world there needs to be a transition period, and a transition period for large manufacturers normally lasts for decades, especially when the technology they are transitioning to is still in it’s infancy and is not a viable/economic option for most applications. I’m sure over the next decade or so they’ll transition to more and more EV’s – especially when they can start manufacturing $15k compact cars and $30k CUV’s with 200-300+ miles of range, which is a significant proportion of the market. $35k compact cars and $60k sedans are not a major part of the auto market and are unlikely to be in the future. Have a look at Kodak and their rush to develop digital cameras. They did something similar to what you’re suggesting VAG do, and it’s one of the… Read more »

How could they renounce ICE cars in 5 years without going bankrupt ? Do you think the Volkswagen group can manufacture and sell 10 millions VE in 5 years ? Because it’s the first condition for this group to be able to renounce ICE in such a short time.

Toe in the water. Imagine it will already be negotiating a doubling with its supply chain.

Let’s hope they are looking at an order of magnitude increase in the supply chain.