Audi Releases First e-Tron Teaser Ahead Of Next Week’s Debut


“The Charge” event in San Francisco is looming and Audi is now teasing the e-tron, its first all-electric production model.

InsideEVs will be on hand for the upcoming event in California, which takes place next week, on September 17 and 18, 2018. The all-new fully electric 2019 Audi e-tron will finally be revealed, minus the camo. The automaker announced that the official premiere will be shared live at 5:30 AM CEST.

While journalists and those invited to Audi’s special event will get to see the new electric vehicle on the evening of September 17, the automaker’s recent press release explains that a premiere will be broadcasted live via satellite over the internet and on smartTV. The official press release clarifies:

  • on Audi MediaTV:
    (English, link provided for embedding the live stream in third-party websites)
  • on the website of the event:
  • via satellite (English, Chinese)
  • via smart TV using the Audi MediaTV app
  • on the Audi MediaTV YouTube channel
  • on the Facebook page of AUDI AG

Additionally, Audi will provide a summary of the reveal, along with more footage of the 2019 e-tron after the fact, at

In regards to expected specs, exact details are not yet known at this time, but past technical specifications from Audi suggest the E-Tron will pack dual electric motors developing a combined 355 horsepower (265 kilowatts) and 414 pound-feet (561 Newton-meters) of torque. For eight seconds, the powertrain can push out 402 hp and 490 lb-ft (664 Nm) once the driver activates the boost model.

Audi claims the E-Tron will offer more than 248.5 miles (400 kilometers) in the World Harmonized Light Vehicle Test Procedure (WLTP) cycle thanks to a large 95-kWh battery pack, and will do 0 to 62 mph (100 kph) in less than six seconds. But no EPA figures or estimates are available at this time.

Production of the e-tron is already underway, but a U.S. on-sale date is still unavailable.

Audi e-tron

Audi e-tron prototype
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Audi e-tron prototype

Audi e-tron prototype: Charging
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Source: Audi

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39 Comments on "Audi Releases First e-Tron Teaser Ahead Of Next Week’s Debut"

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Car teasers are really unnecessary…. (this goes for any brand)

It’s ok to generate some excitement before launching a new car. Volkswagen Group just does so much teasing you start to get sick of the car before you’ve even seen it.

The Volks Who Cried Wagen

Yes, the first time Audi teased an “e-tron” model was Sept. of 2009 (not a typo). I’ve lost count of how many different “e-tron” teasers VAG has released over the years. Frustrating.

Was that for a BEV? They use that label for their alibi-PHEVs, too…

Yeah, sometimes it’s like removing a bandaid slowly.

I would be happy with: show a design model (don’t have to look much like the final product. Just a product to test a new design language, and maybe test some new technology, and see how people react. Then make a prototype, and show it. Do a lot of testing, make changes and then reveal it on a car show. A few month later, start production, and start seiling the car.

Same problem they’re all making… their design departments think that no changes are necessary for BEV. They can just take an ICE SUV shape and electrify it. What results is horrible range due to the aerodynamics.

Yes there is a desire for SUV-like seat height. But you have to start with aerodynamic shapes, and this means sedans. A BEV version of the A7 would have been an excellent place to start. Then A6, then Q5.

Tesla has been doing SUVs *last*. Sedans *first*.

I hope they regret putting an ICE-style grilled on the front, along with fake exhaust tips on the back!!!

So you think Tesla has a better understanding of the market than Audi.
Look at the sales for Audi in the US last year:
From a total of 226.511 sold cars, 118.000 were SUVs and 108.000 hatchbacks, stationwagons and sedans.
Sedan segment is slowly dying. Tesla would have done a lot better releasing model Y before model 3. Also, more people would buy model S if it would offer a stationwagon body.

Look at the EV scorecard and that will answer that question.

Sorry but the EV scorecard doesn’t answer the question, looking across every manufacturers sales volumes of all makes and powertrain types will. Across the other manufacturers, the number of SUVs and CUVs has increased while their sedan volumes continue to trend down.

So Nissan got it right with the Leaf.

Yep, a hatchback. Very popular in Europe.

A station wagon Model S would sell maybe a few thousand per year in Europe at best, and virtually none in the US. Not likely to be worth the investment.

Where you are incorrect is that Model 3 costs less to produce. More materials in an SUV than a sedan. Tesla’s strategy works best for a startup. Their cred, reputation and branding is performance. You know it takes less energy to push a sleek-nosed sedan with a sloped tail than it does to push a tall box with more ground clearance and weight, plus the frontal profile of a tall wagon? Again, less battery is needed to accomplish the same range. Cost is less a factor for 100 year old companies with a dozen factories and worldwide annual sales in the 100,000s to 1,000,000s. Especially since these bulky, expensive Euro BEV SUVs were not intended to be profitable and as boutique models will only be produced (12-20,000 units) in relative tiny numbers. Tesla needs to make a profit. Economies of scale dictate this can only be accomplished by building lots of them, cutting costs to the bone and selling up performance iterations. Performance SUV is a niche, so you go with what your particular customers expect. The sports sedan fit that bill. A Model Y would not only cost more to build but cost the customer more. Thus, less preorders.… Read more »

If a sedan is super-amazing, people will still buy it, even if the “segment is dying.” I don’t disagree with you that the segment is dying (or at least, in retreat).

Tesla figured (correctly) that if their car was compelling enough, it would still sell enough. And boy were they correct. #1-selling large luxury car in most of the world markets that it is on sale in!!!

Tesla are doing just fine at the moment with the product release sequence that they have employed. No need to suggest that things could have been better had they focused on SUVs back in 2012 when the Model S was released.

Most users want a normal looking BEV, not some fancy weirdo. Give us BEVs that looks identical to ICE cars.

Exactly, outside of early adopters most people will want an Audi EV that looks like an Audi ICE, a Mercedes EV that looks like a Mercedes ICE and a Ford EV that looks like a Ford ICE. It’s one of the issues with EV’s at the moment – almost a requirement to have to sacrifice design for efficiency, due to the shortcomings of current EV technology.

To top it all off most people want a hatchback or CUV, not a sedan. They compound the shortcomings of current EV technology.

That’s an issue EV drivetrains need to address, rather than trying to just address it by forcing a design language onto vehicles because of their current shortcomings. It will happen, it’s just going to take some time – hence the couple of decades it’s going to take to transition to a majority EV future.

I want to drive a tank. I don’t give a s*** about efficiency, or how it affects other drivers. I fancy the aesthetics — so why care about anything else?

Go for it. As long as it meets the safety requirements (pedestrian safety, visibility, road damage etc.) of the road and doesn’t have working guns I’m sure you could register it.

Using your logic, we all want a big hole in front of our transportation vehicle because that is a superior design!!!! You say electric drivetrains require aerodynamic or sleek noses and bodywork because of their inefficiencies!!! Imagine how much more efficient your gasoline vehicle could be if it didn’t require gaping holes up front for cooling?! A victim of tradition you are. Grilles were a unfortunate necessity from e9arly days of gas cars. They need radiators filled with coolant to survive heat buildup. Manufacturers soon began designing their grille as the unique identifying factor of their brand. So each company defines itself by the shape of that unfortunate appliance called a radiator grille. So you are also a victim of branding. You say a proper car must have a proper look. To you, that look is an air pushing grille and air sucking hole! To further rival your misunderstandings, the highest performance gas cars also slope their fascia and hoods for best cutting through air. Show me a Porsche, Ferrari or Lamborghini with a huge frontal radiator and grille. Wouldn’t you say shapes lime Porsche are iconic? Attractive? Your argument is moot and you show us you really don’t know… Read more »
Only if you completely misunderstand my entire post. Lets break it down for you.: “You say electric drivetrains require aerodynamic or sleek noses and bodywork because of their inefficiencies!!!’ Where did I say that? I did say however: “almost a requirement to have to sacrifice design for efficiency, due to the shortcomings of current EV technology.” Which is not the same – I’m talking about the amount of energy that can be carried – i.e. shortcomings in battery technology which means 200kWh batteries are difficult to fit into a car. That in turn means a vehicle needs to priorities efficiency over most other design cues to get a longer range on a smaller battery pack. Unfortunately this sacrifice is nullified if people start towing or installing roof bars/boxes, which is one of the reasons towing kills range in current EV’s. I don’t disagree regarding inefficiencies of exterior designs in ICE engines. There are a number of mainstream sedan manufacturers that have trialled efficiency over design in the past – usually those models didn’t sell very well because people thought they were ugly. “A victim of tradition you are.” Along with most of the market. You are a minority, whether you… Read more »
Thank you for vindicating my entire post. You seem to agree with everything I said. Too bad you didn’t give it a plus 1.. Design language is important, as long as it does not hinder the performance of a vehicle. Best is when designers take risks and surprise and delight consumers with interesting and attractive shapes. Engineers and designers will always clash and be forced to collaborate. Please reference the 2018 RAV 4 from Toyota. Google previous years of the model, the body unchanged for a long time. Toyota decides to produce a Hybrid version. In order to achieve MPG numbers that would induce some green buyers to dish out extra coin for a more efficient version of their compact SUV, Toyota engineers needed to cut down aero drag. I’m not sure if Toyota splurged on focus groups for the rather drastic frontal design change that ensued. My guess is they did not. RAV 4 was a top seller in it’s category, odds are people would keep buying them. So Toyota gave it a radical facelift up front. The body and rear stayed the same. It’s the leading edge of a moving object that cuts through the elements. Its the… Read more »

In my book, a Model S or Model 3 is way more “normal looking” than all these idiotic SUVs…

You’re one person. There is more than one persons opinion in the world and people have voted with their wallets. Sedans supplanted older (more upright) styles in the 60s-90s and have in turn been supplanted by more upright styles in the 2000’s. I’m sure in another 20 years another style will supplant the SUV style.

As mentioned below, a lot of the look of SUV’s is based on the practicality of them – higher ground clearance means less issues getting in and out (and less scraping on uneven roads/parking lots, less issues driving in snow), a higher roofline means a more upright driving position and greater visibility alongside more volume in a shorter vehicle. Sedans have the benefit of better road handling, but SUV’s handle fine on public roads so it’s not seen as much of a benefit over the benefits of an SUV (realistically a CUV) by most people. A sedan is more efficient, but less practical and more people appear to have decided the practicality outweighs the cost saving than the other way round.

Yes, going higher has some practicality advantages. That’s why cars such as the A-Class, or various minivans, have been available since the 90s.

Having a car shaped like a truck however doesn’t have any practicality advantages. It’s just a silly fad. (At a high cost to the environment.)

Sooo…A Tesla is a “fancy weirdo” ? Most agree Teslas are very attractive cars. If you are referencing the iMiev and first generation LEAF, yes, they did leave convention behind in the name of pure aero efficiency at the cost of a pleasant aesthetic. The egg-shaped iMiev was one if the most photographed vehicles worldwide in 2008-2010. It put Mitsubushi square in the spotlight of forward thinking tech. Mitsubushi profited and sales of their conventional vehicles multiplied, especially in Asia. LEAF was a resounding worldwide sales success. Who could have predicted a car with such low range, an air cooled battery pack and lookjs only a mother could love would create a whole new niche in the Auto market? One very divisive factor was it’s looks. Most of us panned it’s fish face and bulgy eyes. The rear taillights right out of a 1980s sci fi movie. LEAF and Prius Prime are odd looking but sell very well. It seems their owners put function over form where you or I may not. I understand aeroynamics but I want a car that does’nt out me as the nerd I am so blatantly 😀. Second gen LEAF looks like a common modern… Read more »
They have their style and image to keep, and you need to know what brand it is. When it comes to aerodynamics, that is equally important on ICE cars – maybe even more, due to high fuel costs. My van is as aerodynamical as a brick, and it looks like a brick too, but is shaped the way it is to have a lot of cargo space, be a box on wheels to fit enough pallets in. They had to make it cheap, and simple (reliable). Cargo volume and low price was more important then how aerodynamic the vehicle is. When they (car manufacturers) don’t all make cars that looks like a compressed raindrop, it is because their customers don’t want it. People want a practical car, that works in their daily life, that ticks as many of their boxes as possible. Audi is still growing, so they must be doing things right. Some design and manufacturing choises are because of price, easy to repair, easy to assemble, easy to maintain, practical features, just for style and so on. Competition will shape the products to match what the customers want. Maybe the e-tron will be popular, maybe not. Lets give… Read more »

They may not “want” it; but they will be more willing to compromise, once they realise that for EVs, bad efficiency has worse trade-offs than “just” more fuel consumption.

Frankly, the prevalence of horribly inefficient cars just goes to show that fuel is still way too cheap. (Though slightly less so in Europe…)

I don’t blame them for entering in a segment that until recently seemed less crowded… I do agree though that they should give more weight to efficiency, even if it requires somewhat different designs. Then again, it seems none of these were truly designed from scratch — so they didn’t have all that much choice in the matter I guess…

The market rules. The hoardes have already decided what an SUV should look like. After a stereotype, its tough to innovate. An average housewife knows or cares nothing about aerodynamics. The desire is to fit in and not be too different.

The Model X does not look like any other SUV. No power plant up front means the hood can slant to cut through the air. We know this is great, and I personally think it is far more attractive than a big truck nose and fake grille. I only wish I was the majority.

Car designers have big challenges between what customers expect and what technically is most efficient.

Audi has been talking e-Tron for a decade.

And they have sold different e-Trons for a decade.

The premiere is 5:30AM CEST on Sept 18, which would be the following times on Sept 17 in the US:
8:30PM Pacific
9:30PM Mountain
10:30PM Central
11:30PM Eastern

If the range is really only 225 mi. (EPA) from a 95 kwh battery that is very disappointingly inefficient. I feel that premium EVs should at least OFFER a +/- 300 mi. version. I’m not in the market for this price range (so take my opinion for what it’s worth), but if I was this would be a real negative to me.

For what it’s worth AAA says the average driver in the USA drives 29.2 miles per day.

Buy a Tesla 100D then.
It should also be remembered that the Audi will be significantly cheaper than a 75D which doesn’t have even less range.

I don’t remember any pricing having been announced yet?…

(Also, the X75 actually has more range than this.)

Oooooo, It’s just a guess…but I’d say the excitement is reaching a thunderous crescendo over this, yet another tease.

I’m supposing it’s another large, slab-sided tall station wagon with only 2 rows of seating, scarce cargo room and a price for wealthy greenies.

I’ll also wager they sell 15,000 per year. It’s a Tesla Killer, alright.

San Francisco, California
At 20:30 Pacific Time (17 September 2018)

At 5:30 CES (18 September 2018)

Why did Audi choose to do the reveal in California?

Would that possibly have got something to do with Tesla?