From 2019 On, Each New PSA Model Will Be Offered In Electrified Version

SEP 20 2018 BY MARK KANE 15

15 all-electric and plug-in hybrid models coming within two years.

The French PSA Group, the company with five brands – Peugeot, Citroën, DS, Vauxhall and Opel – announced that beginning next year, each new model in the line-up introduced on the market will be offered in an electrified version (all-electric or hybrid, although we understand it to mean plug-in hybrid).

The group decided to focus on two platforms CMP and EMP2 for all the brands and types of cars, that will handle all powertrain options. Production of those models will be therefore possible on a single production line.

“Reducing Groupe PSA vehicles’ environmental impact has been one of the major challenges guiding its technological choices for more than 20 years. To develop clean and sustainable mobility solutions, Groupe PSA has made thoughtful and publicly recognised technological choices with its internal combustion engines. Today, Groupe PSA is expanding its line-up with new electrified powertrains. It is technologically ready to play its part in the energy transition thanks to a multi-energy offering. Whatever new model they want, customers will be able to buy it in an internal combustion, electric or hybrid version.”

“Starting in 2019, each new model developed by Peugeot, Citroën, DS, Vauxhall and Opel will have a full-electric or hybrid version. The Groupe PSA’s five brands will offer clean mobility solutions in the form of all-electric, zero-emission vehicles or plug-in hybrid emitting less than 49g/km of CO2.”

PSA announced a list of the first plug-in models among 15 that will be launched in two years.

8 PHEVs, including:

  • DS 7 CROSSBACK E-TENSE 4×4
  • PEUGEOT 3008
  • PEUGEOT 508
  • PEUGEOT 508 SW
  • Citroën C5 Aircross (see concept)
  • VAUXHALL Grandland
  • OPEL Grandland X

7 BEVs, including:

Categories: Opel / Vauxhall, Peugeot / Citroën

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15 Comments on "From 2019 On, Each New PSA Model Will Be Offered In Electrified Version"

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Using a single platform for all powertrains sounds smart and safe, but is fundamentally wrong.
The competition is in the growing electric car market and not in the shrinking FFV market.
A single platform is only possible when making compromises, not using the most optimal solution for a specific powertrain.

Not using the most optimal solution for internal combustion powertrains is no problem, that market is going away.
But using sub-optimal architectures in the market that will define the future of the company is not smart.

With a generation typically lasting about six years, I think it’s a pretty safe assumption that the vast majority of sales for the upcoming generation will still be combustion cars, or hybrids at best…

Of course the fact that their EVs will be handicapped, makes this sort of a self-fulfilling prophecy.

I don’t think this could be a problem. Renault/Nissan, VW…. most of makers will to the same. The savings for use a shared platform, are huge. So it provides better profitability for the company and lower price for buyers.
Today you have VW, that is capable to build over the same platform (chassis, engines, transmissions, electronics, driving systems….) cars from segment B to D, luxury cars, sport cars, familiar cars, SUVs, compacts, city cars, wagons….

The Audi TT RS uses the same platform that VW Golf, or Seat Ibiza, or Skoda Superb, or VW Atlas, or Seat Leon Cupra Wagon, or Audi Q2, or VW Touran, or Skoda Kodiaq… all of them, great cars in their segments.

For other cars like Audi or Porsche they use another platform, but PSA range of cars, are focused in only 3 segments, from B to D. A shared platform will be enough for them.

You are mixing up two entirely different things: sharing platforms between different models, vs. sharing platforms between different power trains. VW made it very clear that — unlike many other legacy makers — they are developing a common platform for most of their BEVs across segments and brands, but *entirely distinct* from any platforms used for other power trains. This is what makes me way more optimistic about VW’s future EVs than most other offerings…

Generally when legacy makers use the term “electrified”, they mean mostly plain hybrids, and only a few plug-ins… But in this case it sounds like they actually mean plug-ins only? That’s encouraging 🙂

Do Not Read Between The Lines

This is the only line that says anything real:
““Starting in 2019, each new model developed by Peugeot, Citroën, DS, Vauxhall and Opel will have a full-electric or hybrid version.”

Doesn’t promise anything more than hybrids for new model.
Doesn’t define new model.
Doesn’t define level of hybridization.

Everything else is “will”, which just means “at some point in the future”.

Which translates to the strategy of “we will offer PHEV or BEV retrofits on all our existing ICE lines. We might be foolish enough to offer a FCEV, because we said zero-emission or BEV.”

They’ve published some more detail about their plans, which were quoted in InsideEV a while back. who knows if they’ll make good on them, but see:
https://insideevs.com/27-new-bev-phev-2023/
From that it’s clear that “electrified” means PHEV.

No, the sentence you cites is also “will”. It’s not any more or less true than the other claims.

Nothing wrong with hybrids. We’d be half way to the finish line if every car was already hybrid.

I agree if they are PHEV with at least 20-30 miles of range.

Hybrids are clearly better than pure combustion cars; but throwing in plug-less hybrids with actual EVs — like most other legacy makers are doing — is dishonest.

Some Big-Auto corp’s are even counting ‘mild hybrid’ e.g. 48V technology with sporadic propulsion boost as ‘electrified’ .

nice

The 208 EV for me!