Ford’s BlueCruise Hands-Free ADAS Is Now Cheaper

Owners of compatible vehicles can also buy BlueCruise to use forever, an option that was not previously available.

Ford BlueCruise

Photo by: Ford

Iulian Dnistran

By: Iulian Dnistran

Oct 2, 2024 at 3:08am ET

Add InsideEVs as a preferred source in Google

Comment

Ford lowered the price of its BlueCruise advanced driving assistance system.
Owners of compatible vehicles can also buy the feature to use forever.

Ford has lowered the price of its BlueCruise hands-free highway driving assistant in the United States. The change went into effect at the beginning of the month and owners who already have an active subscription will see the reduced prices at the next payment.

The monthly subscription cost has gone down from $75 to $49.00, while the annual subscription is now $495, down from $800 previously. Ford also discontinued the option to subscribe to BlueCruise for three years on 2025 model-year vehicles but added the option to buy the feature forever for a one-time fee of $2,495. The three-year option has a price of $2,100.

Currently, BlueCruise is available on the all-electric F-150 Lightning and Mustang Mach-E, as well as the gas-powered Explorer, Expedition and F-150. For 2025 model-year cars, new owners will get one year of BlueCruise as standard or a $495 option when they order the vehicle, depending on the trim level.

More ADAS Stuff

Ford BlueCruise 1.4 Hands-Free ADAS Dramatically Minimizes Disengagements

Polestar 4 To Get Mobileye's Chauffeur Eyes-Off, Hands-Off ADAS

Mercedes Drive Pilot Level 3 ADAS Approved For Use In California

Tesla Full Self-Driving 'Occasionally Dangerously Inept' In 1,000-Mile Independent Test

The $2,495 one-time purchase option will be available on select 2025 model-year vehicles when they are ordered new. Ford said customers who purchase a new 2024 or 2024 BlueCruise-equipped vehicle will also be eligible to upgrade to the one-time purchase if they want. It’s not clear, however, what happens to older models, such as the 2023 F-150 Lightning.

Last week, Ford said the latest version of BlueCruise, 1.4, dramatically decreases disengagements compared to previous iterations, allowing for longer hands-free highway driving stints. BlueCruise 1.4 will be installed from the factory on select 2025 Ford and Lincoln vehicles, with older cars getting it as an over-the-air update, although the company didn’t say which cars would be eligible for the upgrade.

The changes implemented to BlueCruise on October 1.

What do you think?

View

Comments

Ford BlueCruise only works on divided highways. In North America, there are 130,000 miles of pre-mapped roads where the advanced driving assistant system (ADAS) can be engaged. By comparison, General Motors’ Super Cruise works on 750,000 highway miles, while Tesla’s so-called Full Self-Driving (Supervised) can theoretically work on any type of road, including city streets.

All these features are considered Level 2 systems on SAE’s levels of driving autonomy table, meaning the driver still has to pay attention and is responsible if anything goes wrong. Ford BlueCruise is capable of automatically adjusting the vehicle’s speed, steering and braking depending on the traffic conditions. It can also do automatic lane changes at the driver’s input and adjust the car’s position inside the lane.

Get the best news, reviews, columns, and more delivered straight to your inbox.

back

Subscribe For more info, read our Privacy Policy & Terms of Use.

We want your opinion!

What would you like to see on Insideevs.com?

Take our 3 minute survey.

- The InsideEVs team

Share this Story

GO TO COMMENTS

(

)

Got a tip for us? Email: tips@insideevs.com

View all comments ( )

Trending

Kia EV3 Lease Deals Are Here, And It’s Cheaper Than The Chevy Bolt And Nissan Leaf

I Let Android Auto Plan My EV Roadtrip. Here’s How It Worked

This Chevy Bolt Has 470,000 Miles. Here’s How Much A New Battery Was

Here's What It's Like To Take Delivery Of A Rivian R2