2024 Ford F-150 Lightning Prices Slashed By Up To $5,500
The company also introduced a $1,500 conquest bonus for Tesla owners.
Ford once again updated the pricing of the 2024 Ford F-150 Lightning pickup model, this time lowering the MSRP by up to $5,500.
According to CarsDirect, a Ford bulletin sent to dealers changes prices of three trim levels—XLT, Flash, and Lariat—with effect on April 5th. The entry-level Pro and top-of-the-line Platinum trim prices remain unchanged.
Get Fully Charged
Ford F-150 Lightning is America’s best-selling electric truck
With more than 24,000 units delivered in 2023 and almost 8,000 in Q1 2024, the Ford F-150 Lightning remains the best-selling electric truck in the U.S. This year, the model's biggest EV competitor might be the Tesla Cybertruck and ramping-up Chevrolet Silverado EV.
According to the article, the biggest price change concerns the Flash trim, which can be ordered for $5,500 less than before. It's interesting because three months ago, most of the trims received a noticeable price increase.
2024 Ford F-150 Lightning price changes (MSRP):
- Pro (SR): no change
- XLT (SR): down $2,000 (or 3.1%) to $62,995
- Flash (ER): down $5,500 (or 7.5%) to $67,995
- Lariat (ER): down $2,500 (or 3.1%) to $76,995
- Platinum(ER): no change
* SR—Standard Range battery, ER—Extended Range battery
The Ford F-150 Lightning is also qualified for the full $7,500 federal tax credit, as long as the MSRP (excluding destination charge) is under $80,000.
| Model | Base Price | Dest. Charge | Tax Credit | Effective Price |
| 2024 Ford F-150 Lightning Pro SR 18-in | $54,995 | +$2,095 | $7,500 | $49,590 |
| 2024 Ford F-150 Lightning XLT SR 18-in | $62,995 | +$2,095 | $7,500 | $57,590 |
| 2024 Ford F-150 Lightning Flash ER 20-in | $67,995 | +$2,095 | $7,500 | $62,590 |
| 2024 Ford F-150 Lightning Lariat ER 20-in | $76,995 | +$2,095 | $7,500 | $71,590 |
| 2024 Ford F-150 Lightning Platinum ER 22-in | $84,995 | +$2,095 | N/A | $87,090 |
| 2024 Ford F-150 Lightning Platinum Blk ER 22-in | $92,995 | +$2,095 | N/A | $95,090 |
Ford's website still lists the 2023 model year F-150 Lightning, which has different prices and had some big discounts in the past.
Gallery: 2024 Ford F-150 Lightning Platinum Black
Special Discount For Tesla Owners
Another interesting thing is that, according to a separate report from CarsDirect, Ford has introduced a special $1,500 discount to attract Tesla owners.
The Tesla Competitive Conquest Bonus Cash ($1,500) was introduced on April 3rd and concerns both the 2023 and 2024 model year Ford F-150 Lightning. The incentive is for those who own or lease a 2008 or newer Tesla. It will be available through July 8th.
See also
RECOMMENDED FOR YOU
The Longest-Range EVs You Can Buy In 2026
Ionna Is Slashing EV Charging Prices In Half For Memorial Day Weekend
Ford’s ‘Employee Pricing For All’ Is Back. Here’s How Much You Can Save On EVs
Volvo Will Replace The Canceled EX30 With A New Affordable EV
From Scout To Kia, Here's Every Extended-Range EV Coming To The U.S. Soon
BYD's New Blade Battery Is Brilliant, But Good Luck Taking It Apart
We 'Totally Would've Done It Differently': Ford CEO On The Failure Of The F-150 Lightning