The success of this battery-powered three-box model could be crucial for Jaguar’s future.
Jaguar isn’t selling as many cars as it would like, even though most of its offerings are pretty good by their respective class standards. Surprisingly, Jaguar’s first ground-up electric vehicle, the i-Pace, is actually doing quite well in terms of sales and next year it will be joined by an all-new EV, the luxurious XJ sedan.
After the XJ debuts in 2021, Jaguar is expected to launch a larger EV SUV, believed to be called the J-Pace. According AutoExpress, once the J-Pace debuts, Jaguar will then launch a smaller electric sedan whose name is yet unknown.
Gallery: Jaguar XJ Electric Sedan Spy Shots
Apparently, this model would be aimed at the Tesla Model 3, which even though it’s electric, is actually outselling Jaguar’s current sedans (the XE and XF) combined. So if Jaguar could instead offer a desirable, fun to drive EV sedan, it could end up selling even better than its internal combustion-engined sedans.
According to Nick Rogers, Jaguar Land Rover’s director of engineering,
‘ A small electric Jag would be great – we need to think about that. That’s a really cool space that ideally we want to be in, and ideally our customers want us to be in – and it’s extremely relevant at this time. ‘
The source also points out that this new electric Jag sedan would be built on the group’s Modular Longitudinal Architecture (MLA) and it will sit a bit higher off the ground than conventional sedans. This means it will be more like the Polestar 2 than the Model 3, but in this way Jaguar will try to attract buyers who may not have been looking for a sedan and who actually wanted an EV crossover.