Audi hints at a new electric car. The main target of "high efficiency" suggests very long range.
Audi's new CEO Markus Duesmann (who is also a Volkswagen Board of Management Member for Group Research and Development) launched 'Artemis' project - "an agile unit for additional car projects."
Artemis is envisioned for accelerated development of additional models, on top of the existing schedule and will focus on "new technologies for electric, highly automated driving with a specific model reference".
The first task is an undisclosed, "highly efficient electric car that is scheduled to be on the road as early as 2024." We assume it will be an all-new model, which will get all the latest tech to achieve the maximum of what can be achieved (noticeably above standard Audi EVs).
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Because the project is an extraordinary one, as the head of Artemis, the new CEO has selected Alex Hitzinger - "a successful motorsport chief engineer and currently in charge of autonomous driving in the Volkswagen Group."
Hitzinger can count on access to all resources of the Group globally, and "a large degree of freedom."
"He will work with a team of automotive and technology experts to – as a first step – “develop a pioneering model for Audi quickly and unbureaucratically,” says Duesmann. Resources and technologies of the entire Volkswagen Group are potentially available for this. Duesmann and his Volkswagen Group colleagues also expect the “Artemis” project to provide a blueprint for the future agile development of cars throughout the Volkswagen Group."
Well, it might be a groundbreaking EV halo project for Audi, a new car that would be a threat even for Tesla. At least this is the message that the German manufacturer sends to the world.
For now, however, we have to be patient, as the first model is some four years from now.
Markus Duesmann launches “Artemis” project
- New Audi CEO and Volkswagen Board of Management Member for Group Research and Development creates agile unit for additional car projects
- Alex Hitzinger will establish and manage “Artemis” in Ingolstadt with use of the Group’s resources and technologies
- Hitzinger’s team is to implement a new lighthouse project for Audi in record time
Two months after taking office as the new CEO at Audi, Markus Duesmann is setting up a unit for the accelerated development of additional automobile models. The head of the “Artemis” high-tech project will be Alex Hitzinger, a successful motorsport chief engineer and currently in charge of autonomous driving in the Group. He will work with a team of automotive and technology experts to – as a first step – “develop a pioneering model for Audi quickly and unbureaucratically,” says Duesmann. Resources and technologies of the entire Volkswagen Group are potentially available for this. Duesmann and his Volkswagen Group colleagues also expect the “Artemis” project to provide a blueprint for the future agile development of cars throughout the Volkswagen Group.
“The Volkswagen Group’s brands stand for excellent technologies – and have potential for much more,” said the Chairman of the Board of Management of AUDI AG, Markus Duesmann. “With 75 planned electric models by 2029, the current electric initiative at the Volkswagen Group naturally ties up all our capacities. The obvious question was how we could implement additional high-tech benchmarks without jeopardizing the manageability of existing projects, and at the same time utilize new opportunities in the markets.” The project team will be given a large degree of freedom and will work globally, from the high-tech hub of the INCampus in Ingolstadt to the west coast of the United States. Digital services will be provided by the Group’s own unit, car.Software.org, which is also based in Ingolstadt. “Artemis” will focus on new technologies for electric, highly automated driving with a specific model reference. Its first task is to create a highly efficient electric car that is scheduled to be on the road as early as 2024. The creative team will also develop an extensive ecosystem around the car, thus designing a new business model for the entire usage phase.
Alex Hitzinger will be the head of the “Artemis” project, reporting directly to Markus Duesmann as of June 1, 2020. Hitzinger was until now Board of Management Member for Technical Development at Volkswagen Commercial Vehicles, as well as Senior Vice President of the Volkswagen Group with responsibility for autonomous driving. “I value Alex Hitzinger for his strengths in innovation and implementation. We need both qualities to make major technological advances,” stated Audi CEO Duesmann, who also has overall responsibility for research and development at the Volkswagen Group. “I am also relying on his expertise to integrate future achievements into new products together with the development departments of our major Group brands. In the medium term, I expect ‘Artemis’ to provide a blueprint for a fast and agile development process at the Group, as agile as in a racing team.”
Hitzinger started his automotive career as a development engineer at Toyota Motorsport. At Ford/Cosworth, he was the youngest chief development engineer in Formula 1. Under his leadership, the first Formula 1 engine with a speed range of up to 20,000 rpm was created in 2006. After Red Bull Technology, Hitzinger joined the Volkswagen Group for the first time and built up the highly successful motorsport team at Porsche that won the 24 Hours of Le Mans and the Endurance World Championship from 2015 to 2017. After three years at Apple in Silicon Valley, where he set up and managed product development for autonomous vehicles, Hitzinger returned to the Volkswagen Group in 2019 to develop autonomous driving and the ID. BUZZ at VW Commercial Vehicles.
