BMW is experiencing tough times in terms of plug-in electric car sales in the U.S.
April brings more of the same for BMW Group in the U.S. as plug-in electric car sales continue to decrease. Perhaps a new BMW EV will stop the decline.
The company reports a 52.3% sales drop, which makes the EV sales number so small that it even didn't even appear in the press release. Assuming 1,973 sales in April 2018, then this April sales shrunk to 941. So, the share out of BMW's overall volume of sales decreased to 3.6%.
BMW is also experiencing a significant shift in its business at the moment because passenger car sales decreased by 17.8%, while the light trucks/SUV segment went up 35.6%. The total BMW sales increased by 1.4% to 23,816.
BMW i + iPerformance + MINI PHEV sales in U.S. – April 2019
"BMW Group sales of electric and plug-in hybrid electric vehicles decreased 52.3 percent in April 2019 vs. April 2018. Model changeover has limited the current BMW Group electrified lineup to five models including the BMW i3, BMW i8 and i8 Roadster, BMW 530e, and MINI Countryman plug-in hybrid electric vehicle. Plug-in hybrid variants of the BMW X5, the all-new BMW 3 Series and updated BMW 7 Series recently debuted at the Geneva International Motor Show. These models and a plug-in-hybrid variant of the BMW X3 will begin sales in the U.S. at a future date."
BMW plug-in electric car sales estimated by InsideEVs:
- BMW 530e – 416 (1,642 YTD)
- BMW i3 – 331 (1,295 YTD)
- BMW 330e – 53 (331 YTD)
- BMW i8 – 87 (248 YTD)
- MINI Cooper S E Countryman ALL4 – 37 (195 YTD)
- BMW X5 xDrive40e – 9 (144 YTD)
- BMW 740e – 8 (43 YTD)