In January 2019 Hyundai Almost Doubled Plug-In EV Car Sales

FEB 23 2019 BY MARK KANE 19

Kona Electric deliveries barely exceeded 3,000 though

Hyundai once again noted a fast pace of growth of plug-in car sales, which in January amounted to 88%. In total, the South Korean manufacturer delivered 5,662 plug-ins, which is about 4.0% of its total sales volume.

The results are lower than in the previous record three months, but since the annual growth is high we can’t complain – especially since Hyundai was also busy by increasing its conventional car sales.

Disappointingly, Hyundai is having massive supply issues with its Kona Electric right now due to high demand. In fact, the automaker has decided to not deliver Kona Electrics to a big chunk of customers who’ve ordered one in the U.S.

Additionally, Hyundai sold some 85 NEXO hydrogen fuel cell cars and over 1,000 since January 2018.

Hyundai plug-in electric car sales – January 2019

Model results:

Categories: Hyundai, Sales

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19 Comments on "In January 2019 Hyundai Almost Doubled Plug-In EV Car Sales"

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Remember how all the automakers wouldn’t make EVs because they said consumers didn’t want them?

Why are they still making Hydrogen Fuel Cell vehicles?

Seems to reveal that they really don’t care what consumers want. They clearly want EVs? Recall and crush them all. They clearly don’t want Hydrogen Fuel Cell vehicles? Boost production and lease them all with free fuel at a tremendous loss to the company.

Oh, they want hydrogen fuel cell vehicles as long as they get free fuel, a state rebate, free rental car, and a cheap lease.

YTD 2019 The Kona EV is the best selling EV in New Zealand and was number 7 for the full year 2018.

They are not profitable at these prices, though. (There is no denying this — Hyundai said it themselves.) If they sold them at a price that actually covers costs, demand wouldn’t be quite as good… To be both profitable and attractive, they need to put more effort in designing something that works well at scale (like VW starting next year, and supposedly some other makers a year later), not just as compliance cars that were never meant to be made in large numbers.

https://www.fuelcellenergy.com/storage/

Well utilities can use off peak power to use solid oxide electrolysis cells (SOEC) to affordably and efficiently convert excess power into hydrogen, an energy carrier, for long duration storage applications.
The hydrogen produced from SOEC can be stored and used for grid-power, hydrogen fueling stations or for industrial purposes as an alternative to natural gas reforming. SOEC can also be applied as a clean and highly efficient solution for storing excess power produced by intermittent technologies when their output exceeds the needs of the electric grid.

I wouldn’t eliminate any technology yet inorder to eliminate fossil fuels

It’s very inefficient, and expensive to boot. I don’t believe it will ever be a viable contender for electric energy storage.

Let’s hope though that at least it will become affordable enough to serve as a viable source of hydrogen for feedstock and process heat in the future…

Fuel Cell Vehicle Derangement Syndrome – when an article mentioning FCV elicits so much angst, when there is no real reason to even care.

https://d2t6ms4cjod3h9.cloudfront.net/wp-content/uploads/2019/02/3.png

Why are there so few Hyundai Kona Electric deliveries in South Korea?

Is that there simply isn’t more demand for the Hyundai Kona Electric in South Korea?

Or is there some other plausible explanation for this sharp decrease in Hyundai Kona Electric deliveries in South Korea?

They simply can’t keep up with demand. I’m sure the low Korea numbers are just an allocation issue. They have so few and if they keep them all in Korea, they do nothing to improve the brand globally. For example, we readers know BYD is making some good cars because we’re following EVs closely, but otherwise they have zero brand recognition. When it comes time to step onto the world stage, they would have to sacrifice domestic sales to grow their brand. It’s the only way to grow organically without betting the company.

It’s got nothing to do with brand. It’s about fulfilling various ZEV and/or fuel economy mandates.

I think one reason might be that they are not making any money on them…they were compliance cars which were offset by the profitable ICE cars…and now they are getting more demand but they are stuck in the middle with trying to figure out how to stay profitable…

How could they not be making money on them? A $15k car sells for $30k, got can’t say the batteries cost $15k.
If it isn’t profitable you can bet the executives didn’t let it get built. It might not make as much profit as an ICE but I bet it doesn’t actually make a loss.

Since it was mentioned that BEVs are 4% of Hyundai sales, it was be very interesting to see the percentage of BEVs for all OEMs.

That figure likely includes PHEVs (reference is to ‘plug-ins’, not BEVs).

Odd because we see them available for sale at dealers from Canada to Slovenia. I even tried to buy one of the Canadian ones but found I could not bring it to the states.

Did the customers in USA order Kona EV, they could have ordered Bolt EV which is readily available.
Keep waiting.

Welcome to the world of endless compliance cars. The problem is that ICE auto makers and dealers do not want to sell EVs. If they committed to high volumes, they could make a profit. The profit will never be as much as ICE cars because there is no maintenance recurring revenue. The result is they are making as few EVs as possible and dragging their feet as long as possible. As Tesla as makes it to a $35k car, there are going to be a lot of regrets. Model Y is going to put even more pressure on.

Exactly, people seem to forget that ultimately DEALERS buy cars from the manufacturers, not consumers directly. If the dealers aren’t willing to sell EVs then they only will sell the compliance cars forced on them.

Imagine how many they could sell, if they were able in all fifty states.