In January, new passenger car registrations in Germany amounted to 213,553, up 19% year-over-year. That's the best January since 2020 (246,300).

Plug-in electric car sales also increased last month, which is a good sign after four consecutive months of a year-over-year decline in late 2023.

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German plug-in car market

Germany is Europe's largest car market and plug-in electric cars are no exception. In 2023, almost 700,000 new plug-in cars were registered in Germany, including over 524,000 all-electric.

In January, the total new plug-in electric car registrations amounted to 36,868, up 37% year-over-year. The market share improved to 17.3%, compared to 15.1% a year ago. However, the results were not as good as two years ago—39,792 and a 21.6% market share (January 2022). The main issue is that previously plug-ins were heavily supported by incentives.

Battery-electric car registrations increased by 24% year-over-year to 22,474 taking 10.5% of the market (compared to 10.1% a year ago and 11.3% two years ago).

Plug-in hybrid car sales finally rebounded after 12 consecutive months of decline due to the lack of incentives in 2023. The number of new registrations amounted to 14,394 (up 63% year-over-year).

Plug-in car registrations last month (YOY change):

  • BEVs: 22,474 (up 24%) and 10.5% market share
  • PHEVs: 14,394 (up 63%) and 6.7% market share
  • Total: 36,868 (up 37%) and 17.3% market share

Plug-in electric car registrations in Germany – January 2024

For reference, in 2023, 699,943 new passenger plug-in electric cars were registered in Germany, which was close to 25% of the total volume.

Plug-in car registrations in 2023 (YOY change):

  • BEVs: 524,219 (up 11%) and 18.4% market share
  • PHEVs: 175,724 (down 51%) and 6.2% market share
  • Total: 699,943 (down 16%) and 24.6% market share

Top brands

Mercedes-Benz stands out in Germany with over 6,000 new registrations—including 2,358 all-electric cars. BMW with almost 4,000 units was second, followed by Audi (3,518). Tesla noted 3,518 registrations, the highest number in the all-electric car segment.

An interesting thing is that Volkswagen was fifth with a relatively low number of 2,176 units (considering its first position and 78,427 plug-in registrations in 2023).

Plug-in car registrations by brands (at least 1,000) last month:

  • Mercedes-Benz: 6,058 - 2,358 BEVs and 3,700 PHEVs
  • BMW: 3,924 - 2,243 BEVs and 1,681 PHEVs
  • Audi: 3,518 - 2,307 BEVs and 1,211 PHEVs
  • Tesla: 3,152 BEVs
  • Volkswagen: 2,176 - 1,735 BEVs and 441 PHEVs
  • Volvo: 1,886 - 861 BEVs and 1,025 PHEVs
  • Skoda: 1,608 - 1,457 BEVs and 151 PHEVs
  • Opel: 1,386 - 554 BEVs and 832 PHEVs
  • Hyundai: 1,253 - 898 BEVs and 355 PHEVs
  • Seat: 1,237 - 198 BEVs and 1,039 PHEVs
  • Ford: 1,211 - 105 BEVs and 1,106 PHEVs
  • smart: 1,180 BEVs
  • Kia: 1,175 - 747 BEVs and 428 PHEVs
  • Porsche: 1,099 - 348 BEVs and 751 PHEVs

For reference, top plug-in car brands in 2023:

  • Volkswagen: 78,427 - 70,628 BEVs and 7,799 PHEVs
  • Mercedes-Benz: 78,138 - 36,703 BEVs and 41,435 PHEVs
  • Tesla: 63,685 BEVs
  • BMW: 62,261 - 40,420 BEVs and 21,841 PHEVs
  • Audi: 47,131 - 30,596 BEVs and 16,535 PHEVs
  • Opel: 34,341 - 27,765 BEVs and 6,576 PHEVs
  • Hyundai: 34,068 - 28,845 BEVs and 5,223 PHEVs
  • Seat: 32,306 - 17,504 BEVs and 14,802 PHEVs
  • Skoda: 29,959 - 23,499 BEVs and 6,460 PHEVs
  • Fiat: 23,180 BEVs
  • Kia: 21,186 - 15,099 BEVs and 6,087 PHEVs
  • MG Roewe: 18,550 - 18,526 BEVs and 24 PHEVs
  • Volvo: 17,485 - 8,502 BEVs and 8,983 PHEVs
  • smart: 17,416 BEVs
  • Renault: 16,206 - 15,505 BEVs and 701 PHEVs
  • Ford: 15,242 - 3,852 BEVs and 11,390 PHEVs

Top BEV models

The Tesla Model Y remains the best-selling all-electric car model in Germany with 2,393 new registrations. However, this result is 36% lower than a year ago.

The next two all-electric models are the Skoda Enyaq iV (1,457 units) and Audi Q4 e-tron (1,424), both far ahead of their direct cousin—Volkswagen ID.4/ID.5 (751).

Top all-electric models year-to-date in 2024 (YOY change):

  • Tesla Model Y - 2,393 (down 36%)
  • Skoda Enyaq iV - 1,457 (up 100%)
  • Audi Q4 e-tron - 1,424 (up 93%)
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