Plug-In Car Sales In Germany Rebound In January 2024
However, the results are still lower than two years ago.
In January, new passenger car registrations in Germany amounted to 213,553, up 19% year-over-year. That's the best January since 2020 (246,300).
Plug-in electric car sales also increased last month, which is a good sign after four consecutive months of a year-over-year decline in late 2023.
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German plug-in car market
Germany is Europe's largest car market and plug-in electric cars are no exception. In 2023, almost 700,000 new plug-in cars were registered in Germany, including over 524,000 all-electric.
In January, the total new plug-in electric car registrations amounted to 36,868, up 37% year-over-year. The market share improved to 17.3%, compared to 15.1% a year ago. However, the results were not as good as two years ago—39,792 and a 21.6% market share (January 2022). The main issue is that previously plug-ins were heavily supported by incentives.
Battery-electric car registrations increased by 24% year-over-year to 22,474 taking 10.5% of the market (compared to 10.1% a year ago and 11.3% two years ago).
Plug-in hybrid car sales finally rebounded after 12 consecutive months of decline due to the lack of incentives in 2023. The number of new registrations amounted to 14,394 (up 63% year-over-year).
Plug-in car registrations last month (YOY change):
- BEVs: 22,474 (up 24%) and 10.5% market share
- PHEVs: 14,394 (up 63%) and 6.7% market share
- Total: 36,868 (up 37%) and 17.3% market share
Plug-in electric car registrations in Germany – January 2024
For reference, in 2023, 699,943 new passenger plug-in electric cars were registered in Germany, which was close to 25% of the total volume.
Plug-in car registrations in 2023 (YOY change):
- BEVs: 524,219 (up 11%) and 18.4% market share
- PHEVs: 175,724 (down 51%) and 6.2% market share
- Total: 699,943 (down 16%) and 24.6% market share
Top brands
Mercedes-Benz stands out in Germany with over 6,000 new registrations—including 2,358 all-electric cars. BMW with almost 4,000 units was second, followed by Audi (3,518). Tesla noted 3,518 registrations, the highest number in the all-electric car segment.
An interesting thing is that Volkswagen was fifth with a relatively low number of 2,176 units (considering its first position and 78,427 plug-in registrations in 2023).
Plug-in car registrations by brands (at least 1,000) last month:
- Mercedes-Benz: 6,058 - 2,358 BEVs and 3,700 PHEVs
- BMW: 3,924 - 2,243 BEVs and 1,681 PHEVs
- Audi: 3,518 - 2,307 BEVs and 1,211 PHEVs
- Tesla: 3,152 BEVs
- Volkswagen: 2,176 - 1,735 BEVs and 441 PHEVs
- Volvo: 1,886 - 861 BEVs and 1,025 PHEVs
- Skoda: 1,608 - 1,457 BEVs and 151 PHEVs
- Opel: 1,386 - 554 BEVs and 832 PHEVs
- Hyundai: 1,253 - 898 BEVs and 355 PHEVs
- Seat: 1,237 - 198 BEVs and 1,039 PHEVs
- Ford: 1,211 - 105 BEVs and 1,106 PHEVs
- smart: 1,180 BEVs
- Kia: 1,175 - 747 BEVs and 428 PHEVs
- Porsche: 1,099 - 348 BEVs and 751 PHEVs
For reference, top plug-in car brands in 2023:
- Volkswagen: 78,427 - 70,628 BEVs and 7,799 PHEVs
- Mercedes-Benz: 78,138 - 36,703 BEVs and 41,435 PHEVs
- Tesla: 63,685 BEVs
- BMW: 62,261 - 40,420 BEVs and 21,841 PHEVs
- Audi: 47,131 - 30,596 BEVs and 16,535 PHEVs
- Opel: 34,341 - 27,765 BEVs and 6,576 PHEVs
- Hyundai: 34,068 - 28,845 BEVs and 5,223 PHEVs
- Seat: 32,306 - 17,504 BEVs and 14,802 PHEVs
- Skoda: 29,959 - 23,499 BEVs and 6,460 PHEVs
- Fiat: 23,180 BEVs
- Kia: 21,186 - 15,099 BEVs and 6,087 PHEVs
- MG Roewe: 18,550 - 18,526 BEVs and 24 PHEVs
- Volvo: 17,485 - 8,502 BEVs and 8,983 PHEVs
- smart: 17,416 BEVs
- Renault: 16,206 - 15,505 BEVs and 701 PHEVs
- Ford: 15,242 - 3,852 BEVs and 11,390 PHEVs
Top BEV models
The Tesla Model Y remains the best-selling all-electric car model in Germany with 2,393 new registrations. However, this result is 36% lower than a year ago.
The next two all-electric models are the Skoda Enyaq iV (1,457 units) and Audi Q4 e-tron (1,424), both far ahead of their direct cousin—Volkswagen ID.4/ID.5 (751).
Top all-electric models year-to-date in 2024 (YOY change):
- Tesla Model Y - 2,393 (down 36%)
- Skoda Enyaq iV - 1,457 (up 100%)
- Audi Q4 e-tron - 1,424 (up 93%)
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