US: GMC Hummer EV Pickup Sales Down 83 Percent In Q2 2023

Something is holding back production and sales of the electric Hummers.

GMC Hummer EV Pickup

Mark Kane

By: Mark Kane

Jul 5, 2023 at 6:06pm ET

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The GMC brand reports 156,005 vehicle deliveries during the second quarter of 2023 in the United States, which is 18 percent more than a year ago. The year-to-date result at 286,613 is also positive (up 13 percent year-over-year).

Unfortunately, something is holding back production and sales of the all-electric GMC Hummer EV Pickup and its SUV version.

In Q2, only 47 electric Hummer vehicles were delivered to customers, which is almost 83 percent less than a year ago (272). The only positive that we see is an increase from just two units in Q1.

Overall, all-electric vehicle sales are an almost non-measurable fraction of GMC sales - despite thousands of customers waiting for their BEVs.

GMC BEV sales in Q2 2023:

Hummer EV Pickup: 47 (down 83%) and near 0% share

GMC Hummer EV Pickup sales in the US - Q2 2023

So far this year, GMC's all-electric vehicle sales amounted to just 49 units, which is a very low number, even compared to the previous year (371 units in H1 2022).

GMC BEV sales YTD in 2023:

Hummer EV Pickup: 49 (down 94%) and near 0% share

We wonder what is the reason that prevents GMC Hummer EV Pickup from selling at a higher volume. Over the past seven quarters, the company barely exceeded 900 units. Not even a thousand.

One of the issues in late 2022/early 2023 was a production pause at the Factory ZERO in Michigan (Detroit and Hamtramck), due to preparations for another Ultium-based model, the Chevrolet Silverado EV.

We guess that potentially there might also be other reasons, like limited battery supply or some ramp-up issues of the Ultium platform (Cadillac Lyriq ramp-up is also going slow after all).

What do you think?

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Let's recall that the company closed reservations for the GMC Hummer EV Pickup and GMC Hummer EV SUV models in September 2022, with more than 90,000 units reserved (backed by $100 refundable deposits). In October 2022, we heard that the Hummer EV duo is sold out for two years.

The Hummer EV duo should be produced at a rate of probably 5,000-10,000 units per quarter to adequately respond to the demand.