US: Toyota Plug-In Cars Sales Down 20% In Q1, 200k Limit Almost Reached

The plug-in hybrid Toyota RAV4 Prime sales nearly doubled year-over-year.

By: Mark Kane

Apr 3, 2022 at 10:26pm ET

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Toyota Motor North America (Toyota and Lexus brands) reports sales of 514,592 vehicles in the US during the first quarter of 2022, which is 14.7% less than a year ago.

The numbers, which are lower than in 2021, suggest that the Japanese manufacturer also is affected by the industry-wide supply challenges.

Toyota: 450,227 (down 14.9%)
Lexus: 64,365 (down 13.3%)
Total: 514,592 (down 14.7%)

Out of that, electrified vehicles (HEV, PHEV, BEV, FCEV) stand for 132,938 or nearly 25.8% of the total volume:

Toyota xEV: 119,938 (down 4.4%)
Lexus xEV: 13,116 (up 0.8%)
Total xEV: 132,938 (down 3.9%) and 25.8% of the total volume

Unfortunately, plug-in electric vehicle sales also have decreased compared to the previous year, despite Lexus launching its first PHEV. The share of plug-ins remains relatively low out of the total volume (1.6%), but on the positive side - the only way forward is up.

Toyota plug-ins: 7,819 (down 20%)
Lexus plug-ins: 605 (new)
Total plug-ins: 8,424 (down 14%) and 1.6% of the total volume
*FCEVs: 715 (down 17.7%)

Toyota plug-in electric car sales in the US - Q1 2022

Cumulatively, Toyota delivered more than 198,000 plug-in electric vehicles, which means that soon we should hear official info about reaching the 200,000 limit for federal tax credits (which triggers the start of the phase-out of the incentive).

Models

Toyota Prius Prime

2021 Toyota RAV4 Prime

When it comes to particular models, there are three plug-in hybrids: two Toyota and one Lexus, as well as one hydrogen fuel cell model (Toyota Mirai). Later this year the lineup will be joined by the all-electric Toyota bZ4X.

Currently, the Toyota RAV4 Prime is the highest volume plug-in model in Toyota's offer as the volume nearly doubled year-over-year: