The company first launched a pre-order program in several European countries (France, Italy, Germany, Romania, Spain, etc.), collecting over 16,000 reservations in three months (between March and June 2021).
Then, the Dacia Spring was getting - on average - over 5,000 new orders per month since July.
The good news does not end here as the majority of Dacia Spring buyers are new to the Dacia brand (conquest sales) - in France specifically, it's 8 out of 10 sales.
The main selling point of the Dacia Spring is its affordability (it's actually Europe's cheapest electric car) and good enough entry-level/basic specs for daily operations.
"By offering an all-electric city car with an SUV look at a widely accessible price, Dacia has shown it has its finger firmly on the pulse. Its ease of use and charging as well as its range of up to 305 km (WLTP city cycle, 230 km in WLTP combined) make it a relevant mobility tool for most Europeans who only drive around 30 km a day. All this at an unbeatable price, starting at €89 per month**.
Spring seduces customers who are already convinced of the hallmark features of Dacia vehicles: essential, robust, accessible, and the best value for money."
"** from €89/month in France - Leasing (including battery) over 49 months with a first rent of €7,114.00, reduced after deduction of the ecobonus to €2,499.70 (equivalent to the amount of the 2021 conversion bonus if applicable) and 48 rentals of €89.00."
Xavier Martinet, Dacia Sales & Marketing Director said:
"With 40,000 orders in eight months, Spring is off to an excellent commercial start. By making electric mobility accessible to all, Spring is appealing both customers already familiar with the Dacia brand and a majority of new customers.
The r-EVolution is in motion!"
Gallery: Dacia Spring
Dacia Spring Electric specs:
- Range (all-electric)
WLTP: 230 km (143 miles)
WLTP City: 305 km (190 miles)
- 26.8 kWh battery
- top speed of 125 km/h (78 mph)
- front-wheel drive
- peak system output of 33 kW (44 hp)
- AC charging (on-board): 6.6 kW charger
0-100% in less than 5 hours from a 7.4 AC wallbox
0-100% in less than 8.5 hours from a 3.7 kW wallbox
0-100% in less than 14 hours from a 2.3 kW household socket
- DC fast charging (option): up to 30 kW (up to 80% in less than one hour)
- Dimensions: 3,734 mm of length, 1,622 mm of width, 1,516 mm of height, 2,423 mm of wheelbase
- trunk capacity of 300 litres (not including the under-boot space for optional spare wheel), and around 600 litres after folding the rear bench seat
- warranty: 3 years or 100,000 km (62,140 miles)
battery warranty: 8 years or 120,000 km (74,600 miles)