According to the online design studio, all three versions were launched (Standard Range RWD, Long Range AWD and Performance AWD), although initially only the 5-seat layout (the 7-seat layout will follow).
Prices start at:
- Standard Range RWD - 59.99 million won ($54,223)
- Long Range AWD - 69.99 million won ($63,262)
- Performance AWD - 79.99 million won ($72,301)
The cars below 60 million won, like the Tesla Model Y Standard Range RWD, can get the full subsidy of up to 8 million won (about $7,000), while those that are more expensive get only half of it. That should make the Model Y SR quite competitive.
Tesla Model 3
In the case of the Model 3, prices are as follows:
- Standard Range RWD - 54.79 million won ($49,499)
- Long Range AWD - 59.99 million won ($54,197)
- Performance AWD - 74.79 million won ($67,568)
It means that two versions will be eligible for the full subsidy.
Tesla has a pretty strong position in the South Korean EV market. According to the Korea Automobile Importers and Distributors Association (via The Korea Herald), Tesla accounted for a quarter of the total electric car sales in 2020.
In the case of imported EVs, Tesla represents 77.9% out of 15,183. That would mean over 11,800 Teslas. The entire EV market must then be at over 47,000.