Lucid "Studios" will support the company's direct sales model.

Lucid Motors today announced the company's plans to open 20 "Lucid Studios", which will serve as retail sales and service centers throughout North America by the end of 2021.

Like Tesla, Lucid Motors will employ a direct sales approach, with Lucid Studios supporting that model. Lucid's customers can complete the entire buying process online. But if they prefer an in-person experience, they can also visit a Lucid Studio. Either way, Lucid promises to deliver a digitally enhanced luxury experience tailored to each customer’s purchase and ownership preferences.

Lucid is set to formally introduce the production version of the Air luxury sedan on September 9th. Lucid had planned on introducing the vehicle in April at the New York Auto Show, but the entire auto show was canceled due to COVID-19 crisis.

According to Lucid's press release, production for the Air is still set to begin before the end of 2020, although we wouldn't be surprised if that gets pushed back a few months because of the COVID-19 global shutdown. 

Lucid Motors Studio
Lucid Motors Studio

Lucid has been laser-focused on efficiency and promises the Air will be a 400+ mile EV with the efficiency somewhere between 4 and 5 miles per kWh while delivering a 0-60 mph time in under 2.5 seconds. To that point, Lucid tells us their obsession with efficiency doesn't end with their vehicles and are purposely locating Lucid Studios in spaces with relatively small footprints in high-traffic areas. 

Lucid tells us their Studios will be a place where customers can spend time in a thoughtfully designed space that highlights Lucid’s advanced technology in a "warm atmosphere of natural, sustainable materials".

“Just as the Lucid Air is meticulously designed and engineered to be a new benchmark in the luxury electric car segment, we designed Lucid Studios to be engaging, to start conversations and to help educate people about the performance and efficiency benchmarks possible in an electric vehicle,” said Peter Rawlinson, CEO and CTO, Lucid Motors. “A Lucid Studio is a place for people to learn about our unique brand while supporting every facet of the customer journey.”

Below is a list of the first nine Lucid Studios and service centers set to open in the US; five of which are located in California:

  • Silicon Valley Studio: Located at Lucid’s Global Headquarters in Newark, CA
  • Los Angeles Studios: Located at 9022 Wilshire Blvd in Beverly Hills, CA, and at Westfield Century City in Century City, CA
  • Los Angeles Service Center: Located at 9022 Wilshire Blvd in Beverly Hills, CA
  • San Jose Studio: Located at Westfield Valley Fair in San Jose, CA
  • Miami Studio: Located at Brickell City Centre in Miami, FL
  • West Palm Beach Studio: Located at Rosemary Square in West Palm Beach, FL
  • New York City Studio: Located in the Meatpacking District, NY
  • DC Metro Studio: Located at Tysons Corner Center in Tysons, VA

Lucid will also launch a new website in conjunction with the reveal of the production version of the Air. Their new website promises to offer comprehensive information about this "groundbreaking product". One of the features of the new website will be the "world’s most advanced configurator" that will enable customers to customize their own Lucid Air and view it from any angle in a variety of environments.

Lucid Motors Studio

“The national network of Lucid Studios and Service Center locations we are rolling out over the coming months will ensure an industry-leading experience to anyone who reserves a Lucid Air,” said Zak Edson, Director of Retail Operations for Lucid. “From purchase to delivery to ownership, the experience we offer is designed to be amongst the best in the world.”

As for servicing the vehicles, Lucid promises to have a nationwide network of service centers and mobile service providers, as well as certified collision repair centers. These centers and mobile units will address issues that cannot be diagnosed and repaired remotely. Lucid promises to provide an ownership experience that is committed to anticipating customer needs and offering time-saving solutions. Their stated goal is to minimize the inconvenience to customers as much as possible when servicing the vehicle becomes necessary. 

We're definitely looking forward to the official reveal on September 9th. Although we've already seen a few images of the production Air (including those in this post), we're sure we'll learn a lot more about the vehicle during the online event. Do you have questions about the Air? Let us know in the comment section and we'll try to get the answers before the reveal. 

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Lucid Motors Opening 20 Sales and Service Locations in North America through 2021


Lucid Studios to support a direct sales model for Lucid Air and future models,  Service Centers deliver a luxury experience with embedded technology


NEWARK, CA, July 8, 2020 — Lucid Motors, which seeks to set new standards for sustainable transportation with its advanced luxury EVs, today announced plans to open 20 retail locations – known as Lucid Studios – and service centers throughout North America by the end of 2021. 


Most immediately, Lucid will open Studios and service centers in the following locations:

  • Silicon Valley Studio: Located at Lucid’s Global Headquarters in Newark, CA
  • Los Angeles Studios: Located at 9022 Wilshire Blvd in Beverly Hills, CA, and at Westfield Century City in Century City, CA
  • Los Angeles Service Center: Located at 9022 Wilshire Blvd in Beverly Hills, CA
  • San Jose Studio: Located at Westfield Valley Fair in San Jose, CA
  • Miami Studio: Located at Brickell City Centre in Miami, FL
  • West Palm Beach Studio: Located at Rosemary Square in West Palm Beach, FL
  • New York City Studio: Located in the Meatpacking District, NY
  • DC Metro Studio: Located at Tysons Corner Center in Tysons, VA

Lucid Studios

With a direct-to-consumer model, Lucid will offer a digitally enhanced luxury experience tailored to each customer’s purchase and ownership preferences. Customers will have the option to visit a Studio in person, make their inquiries entirely online, or any combination of the two. The company’s California-inspired design aesthetic is integrated throughout the experience in both physical spaces and digital experiences. 


For Lucid Studios, this translates to an efficient design that supports every phase of the customer journey, from discovery to delivery and every moment in between. To that end, Lucid purposely selected spaces with relatively small footprints in high-traffic areas, where customers can spend time in a thoughtfully designed space that highlights Lucid’s advanced technology in a warm atmosphere of natural, sustainable materials.


“Just as the Lucid Air is meticulously designed and engineered to be a new benchmark in the luxury electric car segment, we designed Lucid Studios to be engaging, to start conversations and to help educate people about the performance and efficiency benchmarks possible in an electric vehicle,” said Peter Rawlinson, CEO and CTO, Lucid Motors. “A Lucid Studio is a place for people to learn about our unique brand while supporting every facet of the customer journey.”


Lucid Digital Experience

Furthermore, Lucid is creating an elevated digital experience that complements the purchase process and extends into ownership. A new website will soon launch in conjunction with the Global Reveal of the Lucid Air with comprehensive information about this groundbreaking product. Within the site, the world’s most advanced configurator will enable prospective owners to customize their own car and view it from any angle in a variety of environments. The Lucid app will let customers communicate with the company on any topic, including servicing. And over-the-air updates will keep every Lucid Air’s in-car technology up to date. 


Lucid Service

Specific to service, once customers take delivery of their vehicle, the experience is entrusted to the Lucid Service team, which is guided by a set of core principles to deliver an ownership experience of the highest standard. This includes a commitment to anticipating customer needs, offering time-saving solutions, and minimizing repair times. A nationwide network of service centers, mobile service providers, and certified collision repair centers will be linked to Lucid’s centralized customer care group to address anything that cannot be remotely diagnosed and repaired. Furthermore, the Lucid Service team will personalize every customer interaction while using their preferred communication method. 


“The national network of Lucid Studios and Service Center locations we are rolling out over the coming months will ensure an industry-leading experience to anyone who reserves a Lucid Air,” said Zak Edson, Director of Retail Operations for Lucid. “From purchase to delivery to ownership, the experience we offer is designed to be amongst the best in the world.”


The production version of the Lucid Air will debut in an online reveal on September 9, 2020. In addition to the vehicle’s final interior and exterior designs, new details about production specifications, available configurations, and pricing information will also be shared. 


About Lucid Motors

Lucid’s mission is to inspire the adoption of sustainable transportation by creating the most captivating electric vehicles, centered around the human experience. The company’s first car, the Lucid Air, is a state-of-the-art luxury sedan, featuring a California-inspired design underpinned by race-proven technology. Featuring luxurious interior space in a mid-size exterior footprint, the Air will be capable of over 400 miles range and 0-60 mph in under 2.5 seconds. Production of the Lucid Air will begin in late 2020 in Lucid’s new factory in Casa Grande, Arizona. 


Media Contact

Andrew Hussey

media@lucidmotors.com