Toyota group (including Lexus) would like to increase sales in Europe by 30%, from around 1.09 million and 5.2% market share in 2019 to 1.4 million and 6.5% market share by 2025.

The expansion will be directly related to progressing electrification, from over 50% hybrids to 90% hybrids, plug-ins and hydrogen fuel cell cars:

  • 70% HEVs
  • 10% PHEVs
  • 10% BEVs/FCVs

The remaining 10% for a conventional powertrain will be distributed between sports cars, off-road vehicles and commercial vehicles.

Over the coming years, Toyota group will launch 40 new or updated electrified models, including "at least one plug-in hybrid car a year" by 2025.

The new models will be:

  • Toyota RAV4 PHEV
  • Lexus UX BEV
  • Toyota Mirai (2nd model evolution)

10% of PHEVs would be 140,000 annually. Similarly 140,000 will be BEVs/PHEVs some six years from now.

Globally, Toyota aims for 500,000 EVs annually by 2025.


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