Neuron EV's concept attracted a lot of attention at its global debut in China, but will it make it into production?

Neuron EV unveiled at the Second Edition CIIE in Shanghai, China two concept electric vehicles, teased earlier this month:

  • the modular electric utility vehicle Neuron T/ONE
  • the Neuron TORQ semi

Both look pretty interesting. According to Californian company, the design of those new vehicles was very well received:

"Neuron EV created a refreshing differentiation in vision, brand, and product among automobile organizations which were already known to the crowd, and people were pleasantly surprised to discover Neuron."

Gallery: Neuron T/ONE and Neuron TORQ at the CIIE in Shanghai, China

Neuron EV Brand Specialist Casey Hyun said:

"It was humbling to receive an overwhelmingly positive response to our brand. We received a tremendous amount of interest including customers who wanted to place an order immediately for both vehicles. Various automotive exhibitors frequently visited our stage with compliments."

Neuron EV Spatial Designer Lydia Li said:

"There was a genuine connection between Neuron and the audience. It was clearly visible and fulfilling to be in the spotlight because of our down-to-earth approach to the future of sustainability. We were simply being ourselves. It was exciting to be a part of this historical moment for our company."

There are not many technical details revealed at this point, but Neuron EV says, its focus is on functionality instead of performance:

"For us, vehicle performance is determined by usability. Why are vehicles engineered to go faster than the speed limit if our goal as a society is to reduce car accidents? Neuron's product quality is measured by ease of use, comfort, reliability, safety, and sustainability."

The Neuron T/ONE can already be reserved online (see here).

Neuron T/ONE

Gallery: Neuron T/ONE

Neuron TORQ

Gallery: Neuron TORQ

Hide press releaseShow press release

Neuron EV Drives into the Spotlight at CIIE

IRVINE, Calif., Nov. 20, 2019 /PRNewswire/ -- Neuron EV, the world's first electric utility vehicle company, has just completed a successful exhibition at the Second Edition CIIE in Shanghai, China.

Attendees eager to catch a glimpse of the visionary automotive company's new offerings gathered at their glossy black and silver stage situated next to the booths of Ford and Tesla.

Neuron's global unveiling of two new stunning electric vehicles also sparked attention from major media outlets including Xinhua News, the largest and most influential media organization in China, as well as the largest news agency in the world in terms of correspondents worldwide.

The EV company from California said they felt honored and welcome, and that while they had initial concerns about the language barrier, their products represented themselves, and the audience naturally understood their mission and created a deeper engaging atmosphere.

An early survey revealed that a majority of the people in attendance were willing to pay a premium to reserve the Neuron EV T-ONE. The respondents were mostly attracted to the exterior/interior design, interior spaciousness, and its potential use as a business vehicle.

"It was humbling to receive an overwhelmingly positive response to our brand," said Neuron EV Brand Specialist Casey Hyun. "We received a tremendous amount of interest including customers who wanted to place an order immediately for both vehicles. Various automotive exhibitors frequently visited our stage with compliments."

Neuron EV created a refreshing differentiation in vision, brand, and product among automobile organizations which were already known to the crowd, and people were pleasantly surprised to discover Neuron.

"There was a genuine connection between Neuron and the audience," said Neuron EV Spatial Designer Lydia Li. "It was clearly visible and fulfilling to be in the spotlight because of our down-to-earth approach to the future of sustainability. We were simply being ourselves. It was exciting to be a part of this historical moment for our company."

Neuron EV will relocate to the Hongqiao Import Commodity Exhibition and Trade Center to display their vehicles after CIIE, with the exhibition opening to the public starting December 2nd.