Home
Volkswagen
News
Volkswagen Compares Buying EVs To Traveling To The Moon
Especially now that it intends to sell them by the millions.
Gustavo Henrique Ruffo 
By: Gustavo Henrique Ruffo
Jul 18, 2019 at 12:36pm ET
Add InsideEVs as a preferred source in Google
- (https://twitter.com/intent/tweet?url=https%3A%2F%2Finsideevs.com%2Fnews%2F360630%2Fvideo-vw-moon-landing-selling-evs%2F&text=Volkswagen%20Compares%20Buying%20EVs%20To%20Traveling%20To%20The%20Moon&via=InsideEVs)
- copy
Share
Comment
Each automaker tries to pay its tribute to the 50th anniversary of the man landing on the Moon in its own way. Toyota announced it will have a lunar rover in ten years from now, probably on time to celebrate 60 years of the Apollo 11 mission. Volkswagen tried to associate it with another big endeavor: selling EVs. Especially now, when it is on the verge of selling them by the millions.
Very emotional – with “Space Oddity” as the background music, and not a very appropriate one – the video shows real images of people witnessing Neil Armstrong, Michael Collins and Buzz Aldrin land on the Moon. In lots of different countries.
Many of these photos show the Volkswagen vehicles of the time, mostly the Bus. A solitary Beetle also manages to appear.
That’s when Volkswagen tries to establish the parallel with the following texts: “In 1969, the world united behind a mission.” In fact, the world was divided in 1969. Cold War was paradoxically at its boiling point.
More VW EV News:
VW Says It Has To Convince Suppliers on EVs
"Now we have a new one." And the company describes its EV plans, which we have more than covered.
When the song enters its countdown sequence – now the song makes some sense – the German carmaker names its goals.
The first is investing US$ 50 billion worldwide until 2023 on electrification – among which US$ 800 million in Chattanooga, for EV production. Then presenting 70 new pure EVs by 2028 – most based on the MEB electric modular architecture – and finally going carbon neutral globally in 2050.
That’s when the video conclusion emerges with an invitation that makes anyone that believes in EVs feel flattered: “Drive something bigger than yourself. Drive bigger.” The intention is clear: to imply that driving an EV helps save the planet.
We just wonder if Volkswagen ever thought that way before Dieselgate. Or if it now does precisely because it once decided to sell emission-cheating vehicles. With the idea that emissions were no big deal, so now it has to amend that. And make things right.
That does not change the fact that the company, as Elon Musk said, was among those that did not take EVs seriously. That it now has to convince skeptic suppliers it was wrong. And, most of all, that we just hope its efforts now are spotless.
If you remember, diesel cars had a “green reputation” before the scandal. Which Dieselgate ruined for good. Even if diesel exhaust was already considered carcinogenic.
What do you think?
View
Comments
Please be sure to do everything right this time with EVs, Volkswagen. That is the mission we expect you to accomplish.
Video Description via Volkswagen USA on YouTube:
50 years ago we were obsessed with the Moon. Now, mankind is obsessed with our own planet. Let's look forward to where the next 50 years can take us. #VW #DriveBigger
Gallery: Volkswagen Compares Buying EVs To Traveling To The Moon
6
We want your opinion!
What would you like to see on Insideevs.com?
Take our 3 minute survey.
- The InsideEVs team
Share this Story
- (https://twitter.com/intent/tweet?url=https%3A%2F%2Finsideevs.com%2Fnews%2F360630%2Fvideo-vw-moon-landing-selling-evs%2F&text=Volkswagen%20Compares%20Buying%20EVs%20To%20Traveling%20To%20The%20Moon&via=InsideEVs)
- copy
GO TO COMMENTS
(
)
Got a tip for us? Email: tips@insideevs.com
View all comments ( )
Trending
Kia EV3 Lease Deals Are Here, And It’s Cheaper Than The Chevy Bolt And Nissan Leaf
I Let Android Auto Plan My EV Roadtrip. Here’s How It Worked
This Chevy Bolt Has 470,000 Miles. Here’s How Much A New Battery Was
Here's What It's Like To Take Delivery Of A Rivian R2
latest articles
- Can The BMW iX3 Take Down The Tesla Model Y L And Rivian R2? Oct 20 - News -
- Waymo Plans To Have 20,000 Cars By The End Of 2027 Oct 20 - News -
- The Boring Company Uses Tesla Model 3 Sleds To Shuttle Shipping Containers Through Its Tunnels Oct 20 - News -
- How Much Range Do EVs Lose When Parked? (And How to Stop It) Oct 20 - EV 101 -
- This Chinese EV Is Now Made In Europe. More Are Coming Oct 20 - News -
- GM Is Closing Its Detroit EV Battery Plant Oct 20 - Industry -
- The 2027 Lexus NX Plug-In Hybrid Gets A Bigger Battery And Fast Charging Oct 20 - Official -
RECOMMENDED FOR YOU
VW Will Automatically Limit Some ID.4 Batteries To 80% Charge This Week Unless Owners Opt Out
The 2027 Lexus NX Plug-In Hybrid Gets A Bigger Battery And Fast Charging
The Next VW ID. Buzz Could Get More Tech And A Lower Price Tag
Kia EV3 Lease Deals Are Here, And It’s Cheaper Than The Chevy Bolt And Nissan Leaf
Volkswagen’s U.S. EV Sales Tumble 90%
Here's What It's Like To Take Delivery Of A Rivian R2
Volkswagen’s Family Of Cheap EVs Already Looks Like A Hit