BMW bets on electrification, but until new models hit the market, sales will likely continue to decrease.
The German manufacturer reports 11,684 sales, which is 15.4% less than a year ago when sales were at a record pace. Also, the plug-in share out of overall volume decreased to 4.9%.
After six months of 2019, sales stand at 59,593 (down 1.8% year-over-year). The reverse of the downward trend should happen in the second half of the year.
BMW i + BMW iPerformance + MINI PHEV sales worldwide – June 2019
Here are few positive highlights provided by BMW:
- BMW i3 sales increased in H1 by 21.2% year-over-year
- BMW i (i3 and i8) sales increased in H1 by 22% year-over-year
- BMW 530e iPerformance increased in H1 by 43.4% year-over-year
- MINI Cooper S E Countryman ALL4 sales increased in H1 by 55.8% year-over-year
"June was an exciting month for BMW Group electrified vehicles, with the announcement that the company will have 25 electrified models on the market by 2023, a full two years ahead of schedule. More than half of these will be fully electric. At the company’s future-focussed #NEXTGen event, it was also announced that in 2021, sales of BMW Group electrified vehicles are expected to be double that in 2019. BMW i sales increased by 22.0% in the first half of the year, with demand for the BMW i3 increasing by 21.2% in the same period. Sales of the BMW 5 Series plug-in hybrid models increased by 43.4% in the first half-year, while deliveries of the plug-in hybrid MINI Cooper SE Countryman ALL4* rose by 55.8%."