As the new Nissan LEAF e+ enters the U.S. market, let's see how the best-selling electric car (cumulatively since 2010) is doing.
So far this year, Nissan sold just 3,636 LEAFs, including 951 in April. Not much compared to 3,000+ in peak months in the past.
LEAF sales in the U.S.:
- 2011: 9,674
- 2012: 9,819
- 2013: 22,610
- 2014: 30,200
- 2015: 17,269
- 2016: 14,006
- 2017: 11,230
- 2018: 14,715
- 2019 (YTD): 3,636
- Total: 133,178
If the average pace of LEAF sales does not increase, then 2019 will not be a good year for Nissan, but we believe there is a chance for at least 20,000 LEAFs when the e+ is be widely available.
In recent months, LEAFs share out of overall Nissan volume is about 2%, while in its peak 2014 year it was 4%.
The Nissan LEAF was once the dominant model in the plug-in market, but after the initial period, followed by concerns about battery pack capacity fade and a delayed upgrade to higher capacity/range, the LEAF saw a gradual decrease in market share.
Currently, less than 5% of new plug-in sales are from Nissan, which is kind of a wasted opportunity. For example, when Toyota decided to go hybrid, it forever remained the biggest player in the hybrid segment.