Will the new 62 kWh Nissan LEAF e+ renew the LEAF's position on the market?

Nissan sold more than 133,000 Nissan LEAFs in the U.S., but the recent months and years were far from its best of times (2014).

As the new Nissan LEAF e+ enters the U.S. market, let's see how the best-selling electric car (cumulatively since 2010) is doing.

So far this year, Nissan sold just 3,636 LEAFs, including 951 in April. Not much compared to 3,000+ in peak months in the past.

 

LEAF sales in the U.S.:

  • 2010:19
  • 2011: 9,674
  • 2012: 9,819
  • 2013: 22,610
  • 2014: 30,200
  • 2015: 17,269
  • 2016: 14,006
  • 2017: 11,230
  • 2018: 14,715
  • 2019 (YTD): 3,636
  • Total: 133,178

If the average pace of LEAF sales does not increase, then 2019 will not be a good year for Nissan, but we believe there is a chance for at least 20,000 LEAFs when the e+ is be widely available.

In recent months, LEAFs share out of overall Nissan volume is about 2%, while in its peak 2014 year it was 4%.

 

The Nissan LEAF was once the dominant model in the plug-in market, but after the initial period, followed by concerns about battery pack capacity fade and a delayed upgrade to higher capacity/range, the LEAF saw a gradual decrease in market share.

Currently, less than 5% of new plug-in sales are from Nissan, which is kind of a wasted opportunity. For example, when Toyota decided to go hybrid, it forever remained the biggest player in the hybrid segment.