Nissan sold more than 133,000 Nissan LEAFs in the U.S., but the recent months and years were far from its best of times (2014).

As the new Nissan LEAF e+ enters the U.S. market, let's see how the best-selling electric car (cumulatively since 2010) is doing.

So far this year, Nissan sold just 3,636 LEAFs, including 951 in April. Not much compared to 3,000+ in peak months in the past.


LEAF sales in the U.S.:

  • 2010:19
  • 2011: 9,674
  • 2012: 9,819
  • 2013: 22,610
  • 2014: 30,200
  • 2015: 17,269
  • 2016: 14,006
  • 2017: 11,230
  • 2018: 14,715
  • 2019 (YTD): 3,636
  • Total: 133,178

If the average pace of LEAF sales does not increase, then 2019 will not be a good year for Nissan, but we believe there is a chance for at least 20,000 LEAFs when the e+ is be widely available.

In recent months, LEAFs share out of overall Nissan volume is about 2%, while in its peak 2014 year it was 4%.


The Nissan LEAF was once the dominant model in the plug-in market, but after the initial period, followed by concerns about battery pack capacity fade and a delayed upgrade to higher capacity/range, the LEAF saw a gradual decrease in market share.

Currently, less than 5% of new plug-in sales are from Nissan, which is kind of a wasted opportunity. For example, when Toyota decided to go hybrid, it forever remained the biggest player in the hybrid segment.

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