Nissan has introduced a new, more affordable entry-level trim variant for the Ariya crossover EV in the United Kingdom, dropping the starting price below £40,000 (roughly $50,800) for the first time since its introduction last year.
According to Autocar, the starting price of the Ariya is now £39,645 ($50,300) for the newly introduced Engage 2WD version which can be ordered with either a 63-kilowatt-hour or 87 kWh battery pack.
Furthermore, the prices of all the existing cars equipped with the 63 kWh pack have been reduced by £3,000 ($3,800), while the price for the 87 kWh variant has been slashed by £3,750 ($4,700).
The cheapest UK-bound Nissan Ariya offers an estimated driving range of 251 miles (404 kilometers) and comes with LED headlights, 19-inch wheels, and dual 12-inch screens in the cabin, as well as a rear-view camera, a heat pump, and an intelligent safety suite as standard.
By comparison, the most affordable Ariya model in the United States is still called Engage but starts at $43,190 (excluding destination charge). It comes as standard with leatherette-appointed seats, a heated and leather-wrapped steering wheel, a head-up display, and heated front seats. The battery is still rated at 63 kWh for this trim, just like the UK version.
Gallery: 2023 Nissan Ariya e-4ORCE: First Drive
In the right-hand drive island nation, the most expensive Ariya is called Evolve+. Starting at £59,025 ($74,900), it features the brand’s e-4ORCE all-wheel drive system that develops 290 kW (388 horsepower) and 442 pound-feet (599 Newton-meters) of torque, enabling it to accelerate from 0 to 62 miles per hour (0-100 kilometers per hour) in 5.1 seconds. Additionally, it comes with a panoramic sunroof, blue Nappa leather upholstery, 20-inch wheels, and a Bose 10-speaker surround sound system.
Back in February, Nissan cut the price of the Ariya crossover by almost $9,000 in China to better compete with local models from brands like BYD and Xpeng.
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