US: Mazda MX-30 Weak Sales Continued In June 2023
The model is available only in California.
Mazda North American Operations reports that in June, its vehicle sales in the United States doubled, reaching 29,786 units (97 percent year-over-year). During the first six months of the year, the company sold 183,783 units, which is 29 percent more than a year ago.
On the contrary, Mazda's all-electric car sales remain marginal and continue to decrease.
In June, sales of the Mazda MX-30 amounted to just 16 units. It's not only a small number, but 30 percent smaller than a year ago.
Compared to the brand's total volume, that's just 0.1 percent, although let's recall that the model is available only in California.
Mazda BEV sales last month:
- MX-30: 16 (down 30% year-over-year) and 0.1% share
Mazda MX-30 sales in the US - June 2023
During the second quarter of 2023, Mazda sold in California 51 electric cars (35 percent less than a year ago).
In the first half of 2023, Mazda sold 66 MX-30, which is 79 percent less than a year ago at this time (316). Cumulatively 571 units were sold in total over almost two years.
It remains a really low volume, even for compliance purposes and we don't fully understand the business purpose of such a model.
The Mazda MX-30 has an MSRP price of $34,110 (plus destination charge) and an EPA Combined range of just 100 miles (161 km). The car is not eligible for the $7,500 federal tax credit (although the incentive might be factored into the lease).
Maybe Mazda will be able to improve its plug-in car sales in the near future, with the introduction of the plug-in hybrid Mazda CX-90 PHEV. It starts at $47,445 and is promised to offer up to 26 miles (42 km) of all-electric range (490 miles total).
In the longer term, Mazda plans to electrify its lineup with more BEVs around 2028-2030, but as of today, most of the other premium brands are far ahead in terms of BEV sales. Meanwhile, Mazda's representative said that long-range BEVs aren't sustainable.
In January, the company introduced in Europe the Mazda MX-30 e-Skyactiv R-EV plug-in hybrid (series hybrid with a 17.8-kilowatt-hour battery and recharging capability). This version is not available in North America - although there is a possibility, according to some reports).
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