US: Hyundai Ioniq 5 Sales Decreased In August, But Why?

Just over 1,500 units is the lowest monthly result since the market launch of the model.

By: Mark Kane

Sep 3, 2022 at 10:35am ET

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In August, Hyundai Motor America sold 64,335 cars in the US, about 14% more than a year ago. The company notes that inventory levels improved, which translated into a higher sales. Nonetheless, it might take some time to improve also the year-to-date result - currently at 468,833 (down 12%).

Hyundai reports also that its all-electric Ioniq 5 model noted 1,516 units last month, which is noticeably below average (above 2,100 per month) and a bit disappointing. We guess that the Hyundai Ioniq 5 has supply issues that hold it back.

Overall, the Ioniq 5 sales in August represented about 2.4% of the Hyundai's total volume.

Hyundai Ioniq 5 sales in the US – August 2022

So far this year, Hyundai Ioniq 5 sales in the US exceeded 17,000 (about 3.7% of the total volume) and the South Korean model remains on track to exceed 25,000 this year.

Unfortunately, the official stats do not include the sales results of other all-electric or plug-in hybrid models (Kona Electric, IONIQ Electric, IONIQ Plug-In, Santa Fe PHEV and Tucson PHEV), as they are counted together with conventional or non-rechargeable hybrids.

The hydrogen fuel cell model - Hyundai Nexo - noted 18 units (down 58%) and 318 year-to-date (up 38%).

The Hyundai Ioniq 5 is the first model based on the Hyundai Motor Group's E-GMP platform, used also by the Kia EV6 and Genesis GV60. Next year, it will be joined by the Hyundai Ioniq 6, which recently set an amazing presale record of 37,446 preorders on the first day in South Korea.

What do you think?

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The warm welcome of the Ioniq 6 is a good news, but at the same time, it might amplify the demand/supply issues. A limited allocation of Ioniq 6 in particular markets (South Korea, Europe, US) would not surprise us.

Anyway, Hyundai's EV push appears to already be beneficial to the company. The Hyundai Motor Group as a whole is #2 in the US BEV market after the first six months, ahead of Ford.