US: Audi BEV Sales Drop In Q3 2021 Despite e-tron GT Launch
We assume that it is related more to supply constraints than demand.
Audi reports 41,019 vehicles sold in the U.S. during the third quarter of 2021 (down 14.4% year-over-year), but the year-to-date result is positive: 162,854 (up 31.2%).
In the case of all-electric car sales, the results are pretty weak this time at 909 total (down 60% year-over-year). The e-tron SUV was down 84%, while e-tron Sportback was down by 61%.
These drops were too high to be offset by the new Audi e-tron GT that debuted with 462 units sold in its first quarter on the market.
We can assume that such a rapid decrease is not related to demand, but rather supply issues.
BEV sales by model:
- e-tron SUV - 326 (down 84%)
- e-tron Sportback - 121 (down 61%)
- e-tron GT - 462 (new)
- Total - 909 (down 60%) and 2.2% share
Unfortunately, the manufacturer does not provide any details about its plug-in hybrid sales.
Audi e-tron sales in the U.S. - Q3 2021
So far this year, Audi sold 7,793 all-electric cars in the U.S. (up 51% year-over-year) and 20,364 cumulatively.
The BEV lineup consists of several versions of a total of three models. In the near future, the company will add also the Q4 e-tron and Q4 e-tron quattro:
| Model | Base Price | Dest. Charge | Tax Credit | Effective Price |
| 2022 Audi e-tron GT quattro | $99,900 | +$1,045 | $7,500 | $93,445 |
| 2022 Audi RS e-tron GT quattro | $139,900 | +$1,045 | $7,500 | $133,445 |
| 2021 Audi e-tron | $65,900 | +$1,095 | $7,500 | $59,495 |
| 2021 Audi e-tron Sportback | $69,100 | +$1,095 | $7,500 | $62,695 |
| 2022 Audi e-tron S 20" | $84,800 | +$1,095 | $7,500 | $78,395 |
| 2022 Audi e-tron S Sportback 20" | $87,400 | +$1,095 | $7,500 | $80,995 |
| 2022 Audi Q4 40 e-tron (19") | $43,900 | +$1,095 | $7,500 | $37,495 |
| 2022 Audi Q4 50 e-tron quattro (19") | $49,900 | +$1,095 | $7,500 | $43,495 |
| 2022 Audi Q4 Sportback 50 e-tron quattro (20") | $52,700 | +$1,095 | $7,500 | $46,295 |
Audi sells several PHEV cars (A7, A8, Q5), but sales volumes for plug-in hybrid versions of conventional models were not released.
| Model | Base Price | Dest. Charge | Tax Credit | Effective Price |
| 2021 Audi A7 55 TFSI e quattro | $74,900 | +$1,045 | $6,712 | $69,233 |
| 2021 Audi A8 L 60 TFSI e quattro | $95,900 | +$1,045 | $6,712 | $90,233 |
| 2021 Audi Q5 55 TFSI e quattro | $51,900 | +$1,095 | $6,712 | $46,283 |
Gallery: Audi RS e-tron GT
Detailed results:
See also
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