Tesla And Apple: The Ongoing Parallels Continue

Some people call Tesla's cars "iPhones on wheels."

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By: EVANNEX

May 17, 2021 at 8:13am ET

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This article comes to us courtesy of EVANNEX, which makes and sells aftermarket Tesla accessories. The opinions expressed therein are not necessarily our own at InsideEVs, nor have we been paid by EVANNEX to publish these articles. We find the company's perspective as an aftermarket supplier of Tesla accessories interesting and are happy to share its content free of charge. Enjoy!

Posted on EVANNEX on May 16, 2021 by Matt Pressman

Is Tesla the next Apple? Is Elon Musk the next Steve Jobs? Such comparisons are often amplified within the investment community. But are there really such striking parallels between these two Silicon Valley companies? Is Tesla, hovering around a $500B market valuation, on track to pull ever closer to Apple's astounding $2 trillion market cap?

Source: Tesla / Apple

According to The Washington Post, "From the time they hit the mass market nearly a decade ago, Tesla’s vehicles have garnered reputations as 'iPhones on wheels,' a revolutionary technological leap that did for cars what Apple’s smartphone did for consumer tech. They offered large touch screens, a vast charging network and groundbreaking performance that delivered on the dream of electrification seemingly without compromise, where competing products failed to stitch all aspects of that formula into one."

Furthermore, "the companies’ shared vision includes an emphasis on some forms of proprietary technology. Tesla uses a unique charging connector, similar to Apple products with their 'Lightning' connectors. It has built out what it says is the world’s largest fast-charging network, consisting of more than 25,000 Superchargers."

"Like Apple, Tesla built its brand on exclusivity and aspirational products, prioritizing the experience of ownership as much as the utility of the device itself. And both companies have integrated software with hardware in a way that revolutionized their industries, making the transition to new technologies relatively intuitive for even the non-tech-savvy user," reports Faiz Siddiqui.

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And it's not just the tech. There's cross-pollination between top talent at the two companies. A Silicon Valley recruiter told the Washington Post, “There is a strong Tesla-to-Apple pipeline that is well-known within both companies.”

To the end, "The person recently in charge of Tesla’s vehicle and mobile user interface design, for example, was previously a senior art director at Apple, though he recently departed Tesla as well. Tesla [also had] hired Apple alumnus George Blankenship to lead its retail strategy a decade ago, putting sleek showrooms in malls and city centers, mimicking the experience-focused store model he had pioneered at Apple."

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