Well, it's less expensive than the entry-level Lucid Air.

As Tesla's Elon Musk announced, the price of the Tesla Model S Long Range Plus in the U.S. was further lowered to $69,420 (from $71,990 just two days earlier).

The prices of the Performance and Plaid versions remain the same:

  • Model S Long Range Plus: $69,420 (down $2,570 or 3.6%% from $71,990 and $5,570 or 7.4% from $74,990)
  • Model S Performance LM: $91,990 (down $3,000 or 3.2% from $94,990)
  • Model S Plaid (late 2021): $139,990

As for now, we don't see any additional price reduction in China and Europe, so we guess that the move is targeted at the Lucid Air.

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The most striking thing is that the entry-level Tesla Model S is not only $480 cheaper than the entry-level Lucid Air (aside from the destination charge), but it's done without the $7,500 federal tax credit and available now (the entry-level Air will arrive in 2022 and starts at $77,400 or $69,900 after deducting the federal tax credit).

Lucid Air Pricing Images

The competition is great as customers are getting better offers and can choose from a larger number of models. Hopefully, Lucid Air will successfully enter the market, starting with its amazing top of the line Air Dream Edition next year.