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Renault Introduces ZOE In South Korea
Not only Tesla, now also Renault steps up its game in South Korea.
Mark Kane 
By: Mark Kane
Aug 19, 2020 at 7:53am ET
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Renault, through its Renault Samsung Motors subsidiary (owned in 80.1% by Renault and 19.9% by Samsung), is introducing in South Korea its flagship electric car Renault ZOE.
It's available as R245 version, in three trim levels - ZEN, Intens Eco and Intens - priced from roughly 40 to 44 million won ($34,000 to $37,400).
After deducting generous subsidies of about 11.9 million won ($10,075), the effective prices are from 28.1 to 32.1 million won ($23,900 to $27,300).
We can guess that Renault targets to sell at least a few thousand ZOE per year in the country, which might become the largest export market for ZOE outside Europe.
Previously, Renault Samsung Motors was offering only SM3 Z.E. (a derivative of retired Renault Fluence Z.E.) - but cumulative sales of those barely reached 6,500 since mid-2014 with a peak of over 2,000 in 2017.
SM3 Z.E.
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For comparison, the top-selling models - Tesla Model 3 and Hyundai Kona Electric - noted 6,888 and 5,120 sales during the first seven months of this year.
The question is whether Renault will be willing to export the ZOE also to other markets? We guess that the U.S. (even through the Nissan brand) remains out of the question.
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