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Norway: Plug-In EVs Captured Record 75% Of Market In March 2020

With Audi e-tron in its best form and supported by Tesla Model 3 volume deliveries, three out of four new cars sold were plug-ins.

Audi e-tron 50 quattro (2019)

Mark Kane

By: Mark Kane

Apr 2, 2020 at 12:35pm ET

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March was an exceptional month in Norwegian history as the passenger plug-in electric cars for the very first time reached a market share of 75% (75.2% to be precise)!

The total number of registrations actually decreased by 26.7% year-over-year from the all-time high of 12,764 (when tons of Tesla Model 3 come out a year ago) to 9,358, but it's still the second-best month ever.

The unprecedented surge in market share is mostly the result of a 32.2% drop of overall passenger car registrations, caused mostly by COVID-19, we guess.

Plug-ins were simply significantly less affected as plug-in hybrids actually improved year-over-year:

BEVs: 6,966 (down 35.1%, at 55.9% market share) + 267 ‘used’ + 184 vans (180 new and 4 used) + 0 FCVs
PHEVs: 2,392 (up 17.5%, at 19.2% market share)

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New passenger plug-in car registrations in Norway – March 2020

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After the first three months of 2020, the total number of new passenger plug-in registrations was 22,568 (down 3.5% year-over-year).

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As the plug-ins surge to 75.2% of the market, one might wonder what about conventional internal combustion engine cars? Well:

diesel is at 10.4%
gasoline is at 7.7%
and the total ICE (diesel + gasoline) is at a record low of 18.1% (first time below 20%).

The remaining 6.7% are other types, like conventional hybrids.

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Models

The Audi e-tron is the top-selling car of any kind for the third month in a row with a record 1,681 new registrations in March (3,754 YTD). If the year 2019 was the year of the Model 3, then 2020 might be (in Norway) the year of the e-tron.

The second-best was Tesla Model 3, which in March finally saw some higher numbers (997). Unfortunately, the other models (S/X) are not in the top 20 anymore.

What do you think?

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BEV results already in our database:

Audi e-tron - 1,681
Tesla Model 3 - 997
Volkswagen e-Golf - N/A (688 total with ICE)
Hyundai Kona Electric - N/A (530 total with ICE)
Nissan LEAF - 518
BMW i3 - 298
Renault ZOE - 242
Škoda CITIGOe iV - 216

In general, it's difficult to find a non-plug-in model in the model rank.

Top 20 new passenger car registrations in Norway – March 2020

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Source: Opplysningsrådet for Veitrafikken AS (OFV AS)

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