After sort of hiding and planning for many years, this comes as a welcome advancement. Many potential supporters and buyers may not move forward with Rivian's products if they can't see and/or drive the vehicles.
While we know full well that a huge number of people bought and continue to buy the Tesla Model 3 sight unseen, the Silicon Valley automaker already had other sought-after cars on the road. People looked to its Model S and X flagship vehicles as an indication of the company's worth and success.
Since Rivian has almost nothing to show for its efforts, providing test drives and garnering much- anticipated and expected transparency is a huge step forward. According to Teslarati, Reddit user u/Knight_of_r_nooost who was on hand and speaking with Rivian at the recent NY Auto Show made claims about an upcoming test drive program.
In addition, the publication discovered a job listing that points to validating the above claims. More specifically, Rivian is looking to hire a veteran leader to head up the upcoming program.