First deliveries of BMW's i3 electric vehicles happen a day earlier than promised today in Germany.
At a special ceremony, Ian Robertson, who is a Member of the Board of Management of BMW (along a dozen other people and dignitaries that we don't care to mention) handed out keys to lucky new i3 owners from the BMW Welt in Munich this afternoon.
“Today marks a milestone in the history of the BMW Group, as we hand over our first BMW i premium electric vehicle to customers. In doing so, we are bringing sustainable mobility to the roads,” said Mr. Robertson during the presentation.
Roland Krüger, Senior Vice President, Head of Sales and Marketing Germany for the BMW Group also got in a few words and talked about the domestic release:
“Innovative vehicles need innovative distribution channels. For this reason, the BMW i3 can now also be ordered over the phone and online. However, the most important role in distribution is still that of our retail partners. We are delighted to have 46 carefully chosen BMW i agents in Germany, who are investing in the future of BMW i with us.”
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BMW notes that the BMW i3 will be introduced in a large number of European markets over the new couple month.
In 2014, the BMW i3 will also be launched in the US from $41,350 (Q2 of 2014), Canada from $44,950 (H1 of 2014) Japan from ¥ 4,990,000 (April), China and Korea.
