Technophilia Is Taking Over The Auto Industry

A revolution is underway in the auto industry due in part to Tesla and electric cars.

Tesla Model 3 interior

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By: EVANNEX

Nov 28, 2020 at 9:49am ET

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This article comes to us courtesy of EVANNEX, which makes and sells aftermarket Tesla accessories. The opinions expressed therein are not necessarily our own at InsideEVs, nor have we been paid by EVANNEX to publish these articles. We find the company's perspective as an aftermarket supplier of Tesla accessories interesting and are happy to share its content free of charge. Enjoy!

Posted on EVANNEX on November 28, 2020 by Denis Gurskiy

A revolution is underway in the auto industry. Vehicle powertrains are finally shifting towards electrification. Automakers are working on having cars drive themselves. But other changes are afoot. Inside our cars, we're witnessing a tech transition away from the traditional car interior.

Above: A look at the tech-heavy, trailblazing interior of the original Tesla Model S (Source: Tesla)

As tech becomes increasingly prevalent in our day-to-day lives, vehicle interior designers are ditching the old mish-mash of buttons, dials, and switches. In their place are iPad-like monolithic screens that take up prime real estate on the dash.

Having a screen as part of your dashboard isn’t new. After all, taking care of things like music choice and navigation have often been "embedded" inside a screen of some sort. That said, take a look at almost any electric concept car that's slated to come out in the next few years. Almost every one features massive screens replacing the old-school, traditional gauge cluster.

With all sorts of smart devices becoming commonplace, consumers are more aware of tech shortcomings in their lives. We carefully consider the software experience when choosing our next phone or computer. So how important is a competent and sleek-looking UI in a car buyer's purchasing decision? Very.

Electric cars are transitioning the auto industry away from analog-like gasoline engines to more digital-like electric power. It seems a sort of digital iphonification is happening inside cars as well. Appealing to people’s technophilia has become mission-critical in the auto industry.

If you have a poor user interface or bad responsiveness, doing anything (outside of driving the car) becomes a chore at best and a headache-inducing hurdle at worst. As automakers place the majority of a car’s functions locked behind touchscreens, it's now on them to create software that doesn’t make owners wish that they never had a screen in the first place. As a stretch goal, it should also look good.

Above: From the phone UI to the center console UI, technology is becoming an increasingly important component of car ownership (Source: Tesla)

A SAMPLING OF TESLA'S TECH:

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An earlier version of this article appeared on EVBite. EVBite is an electric vehicle specific news site dedicated to keeping consumers up-to-date on any developments in the ever-expanding EV landscape. Photos / Videos: Tesla

Source: Evannex

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