All mainstream models to be electrified in Europe quicker than previously anticipated.

At the 2019 Tokyo Motor Show, Honda announced a new global "e:Technology" brand for all its electrified products (cars, motorcycles and power product ranges).

In this way, the Japanese company follows other manufacturers, which also announced some kind of subbrand (like Volkswagen ID., Mercedes-Benz EQ, BMW i or Renault E-Tech to name just a few).

Honda e:Technology will be first introduced in the all-new hybrid-only model - Honda Jazz in 2020 (unveiled in Tokyo), signed "e:HEV" (standing for “Hybrid Electric Vehicle”).

The "e:HEV" suggests that all-electric models will be named "e:BEV", but it wasn't said officially yet.

Honda announced also that it will significantly accelerate its "Electric Vision" strategy for the European market. The plan is now to electrify all mainstream models by the end of 2022 (within 36-months).

By saying "electrify", Honda means to add at least a hybrid version of a particular model. Previously, the strategy was to complete electrification in Europe by 2025.

Tom Gardner, Senior Vice President, Honda Motor Europe, commented:

“The pace of change in regulation, the market, and consumer behaviour in Europe means that the shift towards electrification is happening faster here than anywhere else in the world. As the pace of change continues to accelerate, we need to act sooner to meet these challenges head-on.

I’m delighted to announce that all of Honda’s mainstream models here in Europe will be electrified not by 2025, but three years earlier, by the end of 2022,just 36 months from now.”

The strategy envisions six electrified models, including Honda Jazz e:HEV and all-electric Honda e. We believe that most of those remaining four also will be hybrids.

"Honda have also confirmed how it will reach this ambition. Including the all-new Jazz and Honda e, six electrified models will be launched for the European market in the next 36 months. This includes a further battery electric vehicle and a range of e:HEV equipped models.

Tom Gardner, Senior Vice President, Honda Motor Europe, “This shift to electrification will change the face of our model line-up considerably. Our two-motor hybrid technology will be spread across the model range and we will bring further battery electric product to the market.”"

Honda products at the show:

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Honda accelerates its ‘Electric Vision’ strategy with new 2022 ambition

  • Accelerated ‘Electric Vision’ strategy will see all Honda’s European mainstream models electrified by 2022, three years earlier than previously planned
  • New global 'e:Technology' branding revealed for all future electrified products in automobile, motorcycle and power product ranges.
  • Six electrifed cars to be launched over the next 36 months
  • Forthcoming Honda e and hybrid-only Jazz are key models for achieving emission goals for Honda in Europe
  • Honda and leading European energy supplier Vattenfall sign Letter of Intent to introduce flexible energy contracts, utilising renewable energy and tailored specifically for EV users

Honda is further accelerating its electrification plans for Europe by moving forward its goal for all of its European mainstream models to feature electrified powertrains by 2022. The bold new target announced during an 'Electric Vision' event in Amsterdam, is three years ahead of the previously announced 2025 goal, demonstrating the confidence Honda has in its electric and hybrid powertrain technology.

This acceleration will see 6 electrified models launched over the next 36 months, with the Honda e and new hybrid-only Jazz leading the way.

Tom Gardner, Senior Vice President, Honda Motor Europe, commented: “The pace of change in regulation, the market, and consumer behaviour in Europe means that the shift towards electrification is happening faster here than anywhere else in the world. As the pace of change continues to accelerate, we need to act sooner to meet these challenges head-on.

I’m delighted to announce that all of Honda’s mainstream models here in Europe will be electrified not by 2025, but three years earlier, by the end of 2022,just 36 months from now.”

e:Technology

Honda also revealed its new 'e: Technology' branding, which will unify all electrified products from across the business under the same global name.

For automobiles, as well as signifying the environmentally-friendly credentials of the product, the badging will denote the type of powertrain; Jazz will be the first vehicle to carry the “e:HEV” branding, standing for “Hybrid Electric Vehicle”.

The advanced two-motor hybrid technology that will power the all-new Jazz hatchback has already met with widespread acclaim across Europe for delivering high-levels of real-world efficiency and refinement in the 2019 CR-V Hybrid.

Unlike traditional hybrids, where the electric motor assists the engine, in Jazz e:HEV the engine produces electricity which assists the motor. The result is the smooth ride and crisp acceleration of an electric vehicle matched to Honda’s unique control technology — offering outstanding environmental performance without compromising driver enjoyment.

The next-generation Jazz will be available in 2020 and has made its global premiere at the 2019 Tokyo Motor Show.

Six electrified models in 36 months for European region

Honda have also confirmed how it will reach this ambition. Including the all-new Jazz and Honda e, six electrified models will be launched for the European market in the next 36 months. This includes a further battery electric vehicle and a range of e:HEV equipped models.

Tom Gardner, Senior Vice President, Honda Motor Europe, “This shift to electrification will change the face of our model line-up considerably. Our two-motor hybrid technology will be spread across the model range and we will bring further battery electric product to the market.” 

Honda’s Energy Management business for Europe takes shape

Away from announcements about its automobile range, Honda also revealed the next step in its energy management business for Europe by announcing a collaboration with Vattenfall, a leading European energy supplier.

This collaboration will allow Honda to provide the world's first flexible energy contract specifically tailored for electric vehicle (EV) owners in Europe. The partnership marks a key milestone for Honda in the development of the energy management solutions business that represents an important pillar of its ‘Electric Vision’ strategy in Europe.

In a Letter of Intent, signed on 23 October 2019, the two companies confirmed their intentions to jointly develop and market a flexible energy contract that will allow EVs to be charged at the most cost-effective times, relative to grid demand. The tariffs – available to owners of any brand of electric vehicle1 – also promote the use of electricity generated through renewable sources including hydropower and wind farms, realising Honda's vision for sustainable future energy supply. This service will initially be launched in the UK and Germany in 2020, with other European countries to follow.

This key strategic partnership is the next step in Honda’s Energy Management Business in Europe which will ultimately proliferate the use of domestic power chargers, urban charging solutions, commercial energy services and advanced vehicle to grid (V2G) technology.