Tesla's Sleek Exterior & Simple, Premium Interior Appeals To Shoppers
Sure, Teslas aren't true luxury cars, but they find a happy medium.
There's arguably no doubt that Tesla vehicles have a very unique and ultimately sleek exterior. In terms of the cabin, while its cars may not stack up to the top-level luxury found in brands like Audi, Jaguar, BMW, and Mercedes, they're well ahead of nearly all mainstream automaker's interiors.
As we've noted time and time again, when working to make ends meet and striving for profitability, Tesla has had to determine which features are most critical. Long range, solid performance, charging infrastructure, incredible feature sets, etc. or simply opulent cabins?
The Silicon Valley automaker has opted to build cars with a "premium" look an feel, but not go way overboard. Instead, it has chosen to put the money toward the cars' functionality. To date, no other EV has come even close to offering what Tesla offers. Sure, some like the Jaguar I-Pace and Audi e-tron may be more swanky inside, but it seems that's not what many people are looking for in an EV, or perhaps any car for that matter.
According to a recent report on Kelley Blue Book, as part of its Q2 Brand Watch, car shoppers are enamored with Tesla's handsome exteriors and practical, clean cabins. Not to mention the incredible driver-centric, tech-oriented huge touch screens.
Let's remember that early mobile phones (think Blackberry) — that were the pinnacle of the time period's technology — ultimately proved to be busy and overwhelming. Now, Apple phones and Android-based Samsung devices are revered for their simplicity.
Based on KBB's survey, car shoppers chose Tesla over other brands in seven out of 12 categories. More importantly, the Tesla interior layout ranked first overall.
Perhaps people want some opulence, but also want to be somewhat frugal? A nice but not-so-nice cabin that is highly functional seems to be the answer. Honestly, we can't think of another brand that really offers that truly "middle road" concept.
Let us know what you think in the comment section below.
Source: Cox Automotive via Teslarati
RECOMMENDED FOR YOU
One Owner Just Did What Tesla Couldn't: Upgrade An Older Car To HW4
Aptera Reveals The Secret To Building Its Solar EV: China
Tesla’s New Three-Row EV Is The Longest-Range Model Y Tested By Edmunds
Geely Is Testing A Solid-State Battery With Over 621 Miles Of Range. It Could End Up In A Volvo
Home EV Charging Has A Hidden Cost. Here’s How To Reduce It And Lower Your Bill
The Lucid Air Air Sapphire Beats Genuine Mid-Engine Supercars From 0-200-0 MPH
Tesla’s Mainstream Model Y Gets A Feature Hyundai EVs Have Had For Years