400 all-electric i3s for DriveNow car sharing in Copenhagen, Denmark announced by BMW is one of the largest projects of this type in the world.
Partnering with bus operator Arriva Denmark, BMW was also able to interconnect the car sharing with public transport.
With so many EVs available in Copenhagen, more customers will get an opportunity to test drive the cars and sales of the i3 =could increase.
"Copenhagen. Following the successful introduction of the BMW i3 to the DriveNow fleets in Germany, the UK and the USA, the next major step is being taken with the commissioning of 400 BMW i3 in Copenhagen on September 3rd 2015. What is new here is an all-electric fleet which is also interconnected with public transport. The future-oriented business model stands for even more targeted orientation of individual mobility towards the needs of people in metropolitan regions.
For BMW i, car sharing using electric vehicles is an important step in opening up convenient initial access to electric mobility to the public at large, in order to reduce traffic and emissions in cities and to make a contribution there towards better quality of life."
Dr. Bernhard Blättel, head of BMW Group mobility services commented:
“Here in Copenhagen we are now already witnessing mobility of the future. It is on-demand technology, interconnected, quiet and electric. We are pleased to be able to introduce the capabilities of the BMW i3 and our expertise in future-oriented mobility concepts here in the Danish capital.”
“We are not rivals , but cooperate with the providers of public transport in order to further develop urban mobility in a customer-oriented and sustainable way."
Nikolaj Wendelboe, CEO of Arriva Denmark said:
”We are proud and very happy to introduce this innovative solution to the city of Copenhagen together with our strong business partners. Furthermore, I am confident that DriveNow will prove as a unique opportunity for people to try out and enjoy the green means of transportation. This will contribute to a breakthrough for the electric cars."
Hundreds of i3 are included in DriveNow car sharing schemes also in different cities in Germany, which we can see in this presentation: