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New Ford EV Ad Campaign Is All About The Frunk And Its Uses
It was Tesla, not Ford, that first used this term to describe a car’s front trunk, but now Ford wants to popularize it.
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Andrei Nedelea 
By: Andrei Nedelea
May 3, 2022 at 11:24am ET
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Even though most EVs could have a front trunk, since there is no longer an internal combustion engine under the hood, not that many of them actually have one. Teslas were the first mainstream EVs to feature a frunk and they even popularized the use of the term, but Ford’s new EVs (Mustang Mach-E and F-150 Lightning) have frunks too and the manufacturer wants you to know it.
Tesla’s Elon Musk has been credited by many as being the person who started to use the word frunk to describe a car’s front trunk. We don’t really know if they actually coined the word over at Tesla, but now Ford has decided to use it too, and not only that, it has also launched an ad campaign to popularize the term in an effort to make its use official.
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